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Digital and Social Media Director (Spanish)

U.S. Agency for Global Media
Miami, FL

Apply Now

Job Details

Full-time
$133,953 - $174,144 a year
23 hours ago

Qualifications

Foreign language proficiency
Staff supervision
Increasing user engagement
Team leadership
Research
Technology management
Managing projects
Journalistic writing

Full Job Description

Summary

This position is located in the Office of Cuba Broadcasting (OCB), U.S. Agency for Global Media (USAGM). Incumbent serves as Digital Media and Social Strategy Division Director and is responsible for defining and delivering OCB's overall digital strategy; supervising Digital Media and Social Strategy Division personnel; and ensuring that news coverage is carefully selected, sourced, accurate, politically sensitive, and meets the needs of the target Cuban audience.

Learn more about this agency

This job is open to

The public

U.S. Citizens, Nationals or those who owe allegiance to the U.S.

Federal employees - Excepted service

Current federal employees whose agencies have their own hiring rules, pay scales and evaluation criteria.

Career transition (CTAP, ICTAP, RPL)

Federal employees whose job, agency or department was eliminated and are eligible for priority over other applicants.

Clarification from the agency

Career transition (CTAP, ICTAP, RPL), the public, All U.S. Citizens.

Duties

As the Digital and Social Media Director, you will be responsible for duties to include, but not limited to:

Oversee and manage OCB's digital and social media strategy and the development and distribution of digital content, including:

Oversee and participate in the development and delivery of strategic digital deliverables, including research, analytics, audience profiling, and strategies for use of digital products across OCB.
Coordinate with the Central News Director for content development and overall programming strategies.
Champion the use of modern technology development and management approaches drawing heavily upon best practices from the consumer digital industry such as open source and agile development processes.
Create custom audience development strategies to ensure continued growth across digital platforms. This encompasses editorial planning, organic and paid campaigns, and technology recommendations to help journalists reach and expand audiences.
Monitor digital markets worldwide and keeps up to date on trends and developments.
Create a metrics-driven culture and workflow for digital media within OCB.
Guide a staff of journalists, social media and technical staff, creating content for the web and social media platforms.
Assign and provide editorial direction on story leads for the production of stories and investigative reports on various topics covered on the website and other digital platforms, suggesting topics to be emphasized, covered in-depth, supplemented with pictures, graphs, or links to related information, and similar improvements and enhancements and innovations to increase the effectiveness of martinoticias.com and proposes new projects to make the digital assets more competitive. Areas of innovation may include web news presentation, accessibility, comprehensiveness, interaction with other sections of the site, and interactivity with website visitors. Interactivity includes email exchanges, crowd sourcing, chat, blogging, and other evolving, web-specific forms of engagement.
Ensure that news coverage is complete, balanced, and appropriate for targeted Cuban audience.
Apply recognized journalistic standards and practices, to include the VOA/OCB Standards and Best Practices Guide, and ensure that copyright restrictions are respected on all OCB digital platforms.
Stay up-to-date on the kind of digital tools that 24/7 newsrooms use to reach and engage with audiences on web, social media, chat apps, newsletters, and other digital platforms.

Supervise a team of eight to 15 editors, journalists, broadcasters, and assigned contractors in the Digital Media and Social Strategy Division through subordinate supervisors:

Requirements

Conditions of employment

U.S. citizenship is required.
Applicants must meet all qualification requirements by closing date of the announcement to be considered.
Applicants must complete online questionnaire.
This is a national security position. If selected, this position requires the completion of the SF-86.
Suitability Determination: If selected, you will be subject to a background investigation to establish your suitability for federal employment. The background investigation may include, among other aspects, a review of your credit and legal history.
This position is not covered by a Union Agreement.
This position has been designated supervisory requiring that the selectee serve on an initial appointment as a supervisor or manager serve a one-year probationary period. This position may require serving a one-year probationary period.
If selected for this vacancy, you may be required to file the OGE Form 450 (Confidential Financial Disclosure Report).
The full performance grade level for this position is GS-14.
This position may require working nights, weekends, and holidays.

Qualifications

Screen out factor: Applicant must have fluency in both English and Spanish languages that enables you to speak, read, write, report, and translate in both languages and that includes knowledge of Cuban idioms and colloquialisms.

Specialized Experience: Applicants must have a minimum of one year of specialized experience at a level of difficulty and responsibility comparable to the GS-13 or comparable pay band in the Federal service or equivalent experience in the private sector. Specialized Experience is experience that has equipped the applicant with the knowledge, skills and abilities to successfully perform the duties of the position and includes all of the following:

Leading and managing the activities of a professional journalistic and/or broadcasting staff, supporting print, digital, and social media, including experience as a supervisor, team leader, project leader, or equivalent.
Major mass media journalism, broadcasting, and/or reporting experience that demonstrates a knowledge of Cuba its history, economics, culture, socio-political development, and the full range of journalistic skills to select materials, tone, and style that will be most appealing to this audience.
Experience that demonstrates the ability to use social media as a tool in reporting the news, expanding audience engagement, and promoting the organization and its programming content.

Education

Education is not required for this grade level. It cannot be used for qualification purposes.

Additional information

1. If you are a male applicant who was born after 12/31/59 and are required to register under the Military Selective Service Act, the Defense Authorization Act of 1986 requires that you be registered or you are not eligible for appointment in this agency. For Military Selective Service Act requirement information, please visit https://www.sss.gov. Selective Service

2. Your application to this vacancy announcement will only allow consideration for this announcement. We cannot electronically or manually move your application to corresponding announcements if applicable.

3. Additional vacancies not reflected in the announcement that occur after the opening date of the vacancy announcement for position(s) identical (same grade, series and title) to the original vacancy may be filled from the selection certificate during the validity of the certificate.

Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.

Benefits

A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.

Review our benefits

Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Once your application package has been received, a review of your qualifications will be made to ensure you meet the job requirements and competencies required for this position.

Competencies:

Creativity and Innovation
Journalism
Managing Human Resources
Social Media
Target Area
Written Communications

Possession of competencies must be addressed in a resume and/or cover letter. To determine if you are qualified for this job, a review of your resume and supporting documentation will be made and compared against your responses to the occupational questionnaire. The numeric rating you receive is based on your responses to the questionnaire. If, after reviewing your resume and or supporting documentation, a determination is made that you have inflated your qualifications and or experience, your score can and will be adjusted to more accurately reflect your qualifications. Please follow all instructions carefully. Errors or omissions may affect your rating. You will be placed in one of three rating categories:

Qualified Category-Applicants possessing experience that meets the minimum qualifications of the position, a numeric rating below 79.
Well Qualified Category-Applicants possessing experience that exceeds the minimum qualifications of the position, a numeric rating of 80-89.
Best Qualified Category-Applicants possessing experience that substantially exceeds the minimum qualifications of the position, a numeric rating of 90 and above.

Required Documents

All applicants are required to submit the following supporting document type(s):

Resume

Applicants may also submit the following supporting document type(s), which may not be required for all applicants:

Cover Letter
RIF Letter, Separation SF-50, or other document supporting ICTAP/CTAP eligibility
Resume
Separation Notice (RIF)
SF-50/ Notification of Personnel Action

Although the required documents listed in this announcement only indicates that a resume is required, other documents may be required in specific circumstances.

ICTAP: If you are an eligible Interagency Career Transition Assistance Program (ICTAP) applicant, you may apply for special selection over other candidates for this position. To be well-qualified and exercise selection priority for this vacancy, displaced Federal employees must be rated at 80 or above on the rating criteria for this position. ICTAP eligibles must submit one of the following as proof of eligibility for the special selection priority: a separation notice; a "Notice of Personnel Action" (SF-50) documenting separation; an agency certification that you cannot be placed after injury compensation has been terminated; an OPM notification that your disability annuity has been terminated; OR a Military Department or National Guard Bureau notification that you are retired under 5 U.S.C. 8337(h) or 8456.

If you are relying on your education to meet qualification requirements:

Education must be accredited by an accrediting institution recognized by the U.S. Department of Education in order for it to be credited towards qualifications. Therefore, provide only the attendance and/or degrees from schools accredited by accrediting institutions recognized by the U.S. Department of Education.

Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.

How to Apply

You are encouraged to apply online. Applying online will allow you to review and track the status of your application. If you cannot complete the Application Package online, please contact the Human Resource Specialist listed in this vacancy announcement.

To apply for this position, you must complete the occupational questionnaire and submit the documentation specified in the Required Documents and any appropriate Accepted Documents.
To begin, click Apply in the announcement; then, choose to create a new USAJOBS account or Sign-in into your existing account.
Follow the prompts to select your resume and/or other supporting documents to be included with your application package.
You will have the opportunity to upload additional documents to include in your application before submitting it. Your uploaded documents may take several hours to clear the virus scan process.
Click the following link to pre-view and print the occupational questionnaire
After completing the questionnaire and uploading appropriate documents, click the Submit Application to submit your application package.
It is applicant's responsibility to verify that information entered in the profile is accurate and all required documents are uploaded and submitted before 11:59 PM (EST) on 04/24/2023 of the announcement to receive consideration.
Human Resources will not modify or change any part of your application. If a document is not in legible format, applicant will not be able to view it in Application Manager which means applicant must again upload the documentation to the system by the closing date of this announcement.
To verify your application is complete, log into your USAJOBS account. The page will display the positions for which you've applied as well as the status of each application.
To return to an incomplete application, log into your USAJOBS account and click on the plus sign (+) next to the job title to expand information about the job. Next click on Update Application to complete the application process.
Note: Submission of a resume alone IS NOT a complete application. This position requires the completion of additional forms and/or supplemental materials as described previously. Please carefully review the complete job announcement, including the Required Documents, Other Information, and How to Apply sections of the announcement.
Application packages will NOT be accepted via mail or e-mail. All resumes/applications received at the addresses listed in the Contact Information or Agency Information will be destroyed and will not be considered for this vacancy announcement.

Agency contact information

Stephanie Creek-Bevins

Phone

202-920-2400

[email protected]

Next steps

Once the online questionnaire and application package is received, you will receive an acknowledgement email that your submission was successful. After a review of your complete application is made, you will be notified of your rating and/or referral to the hiring official. If further evaluation or interviews are required, you will be contacted.

Overview

Accepting applications

Posted today · Apply by 08/06/26

Due by 11:59 p.m. ET on August 6, 2026

Location

1 vacancy in the following location:

Miami, FL

No matching locations found.

Work site options

Telework eligible

Remote job

Relocation expenses reimbursed

Salary

$133,953 - $174,144 per year

Pay scale & grade

GS 14

Promotion potential

None

Learn more about pay scale and grade

Pay scale and grade determines the salary of the job.

Work schedule

Full-time

Travel Required

Not required

Appointment type

Permanent

Occupations and job series

1001 General Arts And Information

Supervisory status

Yes

Federal service type

This job is in the Excepted Service

Represented by a union

Drug test

Security clearance

Not Required

Position sensitivity and risk

NCS/High Risk

Jobs require a background check and some require a security clearance. The type depends on the job.

Background check type

Credentialing

Financial disclosure required

Yes

Some jobs require financial disclosure to identify conflicts of interests.

Announcement number

EX-13015392-26-SC

Control number

877696600

Apply Now

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Summary

This job is open to

The public

Federal employees - Excepted service

Career transition (CTAP, ICTAP, RPL)

Clarification from the agency

Duties

Requirements

Conditions of employment

Qualifications

Education

Additional information

Benefits

How you will be evaluated

Required Documents

If you are relying on your education to meet qualification requirements:

How to Apply

Agency contact information

Next steps

Overview

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