About Triadex
Triadex is a data-driven, AI-enabled marketing company that helps multi-location brands acquire, retain, and grow customers. We pair direct mail with a full suite of digital marketing services and back both with proprietary data, analytics, and attribution, so our clients can turn marketing spend into measurable local growth, location by location. For more than twenty years we have done this for national and regional brands across industries such as restaurants, retail, automotive, and home services, along with other multi-location and franchise sectors.
We are a founder-led, full-service agency with a long operating history and a modern delivery model that pairs automation with senior human strategy. Our teams plan, build, and measure campaigns across direct mail, paid search, paid social, programmatic and connected-TV, local search, content, and online reputation, all unified by clean data and clear reporting.
The Home Services Division
This role sits within Triadex Home Services Agency Solutions, our dedicated home services line of business. We bring the full Triadex platform to the home services economy and serve it at every level of the channel, from national OEMs and distributors to local dealers, franchises, and chains.
We sell and serve top-down. Much of our work is national-to-local execution, turning OEM co-op dollars, distributor marketing funds (MDF), and franchise co-op budgets into brand-compliant campaigns that drive measurable sell-through at the local level, whether that traffic is routed to a regional or brand locator website or to individual dealer sites. Whether an account is one location or several hundred, the goal stays the same. We deliver consistent, accountable local marketing solutions.
We work across the home services verticals, including HVAC, plumbing, electrical, roofing, restoration and remediation, cleaning and housekeeping, landscaping, carpet cleaning, remodeling and painting, water treatment, and pressure washing. The division is in a deliberate growth phase, and this role sits at the center of that expansion.
Why This Role Exists
We are scaling Triadex Home Services Agency Solutions from an established line of business into a much larger one, and we need a sales operations-minded rainmaker to lead from the front. This is a player-coach role. You will spend most of your time as a hunter in business development, personally acquiring new logos across a range of target accounts, while also developing and managing a small team of Sales Development Representatives (SDRs) who each carry their own book of business.
You own your own pipeline, and you own the team's total production. You will build, develop, and scale the SDR team as the division grows, run the operating cadence that keeps activity and forecast honest, and partner with our Digital Strategy team and CMO to package advertising programs that win at the brand, distributor, and dealer level. We are looking for someone who has already done this in the home services agency space and does not need training on the vertical, on channel sales, or on how channel marketing teams operate inside HVAC OEMs, distributors, and franchise brands.
What You'll Own (Core Responsibilities)New Logo Acquisition and Business Development (Primary)
- Spend the majority of your time hunting: prospect, nurture, and close net-new logos across the full target account spectrum, from larger independent contractors and multi-unit franchisee ownership groups up through distributors, franchisor and chain headquarters, and OEMs.
- Carry and personally produce against your own book of business while leading the team. Own the full cycle from first touch through discovery, recommendation, and close.
- Build and own ongoing relationships with key stakeholders at the brand level, including channel marketing, dealer programs, and co-op and MDF decision-makers.
- Run a top-down, multi-threaded motion across the three-tier HVAC channel (OEM, distributor, contractor) and the franchise and chain motion, adapting deal size, cycle length, and personalization to each tier.
Account-Based Sales and ABM Air Cover
- Run a modern account-based sales motion against named target account lists (TALs), multi-threading across stakeholders rather than chasing single contacts.
- Understand and use ABM as air cover: partner with marketing so that account-based advertising and brand presence warm target accounts ahead of and alongside your outreach, then convert that air cover into booked meetings and pipeline.
- Coordinate sales plays with marketing campaigns so outreach timing, messaging, and creative reinforce each other across the account.
Channel and Dealer-Network Selling
- Sell into and through the channel: work with OEM and distributor Territory Managers (TMs), Regional Sales Managers (RSMs), and Dealer Development Managers to reach and activate their dealer networks.
- Build group, ad club, and custom dealer programs that drive advertising to regional or brand locator websites or to dealer websites, and that dealers will actually adopt.
- Speak the language of co-op and MDF: structure brand-compliant, co-op and MDF eligible programs, and help assemble program books with marketing for distributor groups and ad clubs.
- Translate national-to-local execution into measurable sell-through for the brand and its dealers.
Team Leadership, Development, and Scale
- Develop and manage a small team of SDRs, each carrying their own book of business, and own the entire team's production against revenue goals.
- Recruit, onboard, ramp, and coach SDRs as we grow and scale the team. Build the bench so production scales with headcount.
- Run the operating cadence: daily standup, weekly 1:1s, weekly pipeline review, and the monthly business review, holding the team to the activity and per-prospect cadence defined in the Outreach Cadence and KPI Standard.
- Coach to a structured loop: observe (calls, emails, discovery docs), diagnose the gap, demonstrate what good looks like, have the rep practice, and reinforce in the next 1:1.
Sales Operations, Forecasting, and Pipeline Management
- Own pipeline integrity and the forecast. Validate deal stage, next step, and close date, and submit a clean three-bucket forecast (Committed, Best Case, Pipeline) that lands within plus or minus 10 percent of committed.
- Keep activity discipline tight: dial-floor compliance, live conversations, meetings booked, personalized emails, social touches, and new verified prospects, all tracked per rep on the HubSpot SDR scoreboard.
- Manage the deal desk and routing: route OEM, distributor, and franchisor HQ deals through the correct large-deal path, and keep the team inside the deliverability and verification rules (before any contact enters the CRM or a sequence).
- Maintain a single source of truth for activity numbers and deal economics, and use the earnings and revenue models for capacity planning and goal-setting.
Sales Enablement and Cross-Functional Partnership
- Partner with the Digital Strategy team and the CMO to design and package advertising programs and recommendations for prospects across the channel.
- Build and deliver client-ready presentations and program books using PowerPoint and AI tools, tailored to OEM, distributor, franchise, and contractor audiences.
- Own and improve sales enablement: keep playbooks, sequences, one-pagers, discovery worksheets, and capability decks current, and turn field learnings into repeatable plays for the team.
- Act as the subject-matter expert on channel and home services in front of clients alongside the CMO and other executives.
Tools, Data, and AI Fluency
- AI fluency is a core requirement, not a perk: use Claude and ChatGPT daily to research accounts, draft outreach, build presentations and program books, and move faster, with sound judgment about quality and accuracy.
- Data and enrichment: build and work named-account lists in LinkedIn Sales Navigator and enrich contacts with Apollo, feeding clean, verified data into the CRM.
- Run the full prospecting and deal motion inside the team's stack (listed below) without hand-holding, and hold the team to the same standard.
Required Qualifications
- Minimum 7 years of progressive B2B sales experience, including new-logo business development and quota-carrying closing, with time spent in a sales leadership or player-coach capacity.
- Home services experience is required. You have sold marketing or advertising into the home services economy and do not need to be taught the vertical.
- Agency experience strongly preferred, ideally in a multi-location, full-service agency growing home services accounts.
- Direct experience selling to and through the channel: OEMs and distributors (including groups and ad clubs), with a working command of co-op and MDF programs, program books, and brand-compliant national-to-local execution.
- Demonstrated understanding of how channel sales and channel marketing teams operate inside HVAC and other home services verticals, including working with TMs, RSMs, and Dealer Development Managers to sell through dealer networks.
- Full-range selling experience, from enterprise (OEM, distributor, franchisor HQ) down to SMB contractors and single franchisees, with the ability to flex deal size, cycle, and message accordingly.
- Modern account-based sales expertise, and a clear understanding of how ABM and account-based marketing provide air cover for sales.
- Hands-on proficiency with data and enrichment tooling, specifically Apollo and LinkedIn Sales Navigator, and comfort running a CRM-driven outbound motion.
- Strong sales operations instincts: pipeline hygiene, accurate forecasting, activity discipline, and the ability to build and run an operating cadence for a team.
- Demonstrated daily use of LLMs (Claude, ChatGPT) and strong proficiency with PowerPoint to build client-ready presentations and programs.
- Proven people leadership: hiring, onboarding, ramping, and coaching SDRs or sellers, and accountability for a team's production number.
- Excellent written and verbal communication, executive presence, and comfort owning brand-level stakeholder relationships.
- Willingness to travel periodically for in-market home services contractor site visits with Territory Managers. Most of the work is remote from home.
- Authorized to work in the United States.
Preferred / Nice-to-Have Qualifications
- Prior agency-side relationships with HVAC OEMs (for example Carrier, Trane, Lennox, Daikin, Johnson Controls / York, Mitsubishi, Bosch, Rheem) or major distributors.
- Experience building and selling group programs and ad clubs, and assembling co-op and MDF program books with a marketing team.
- Experience selling franchise and chain HQ, multi-unit operators, and large independent contractors.
- Familiarity with home services field service management (FSM) platforms such as ServiceTitan, FieldEdge, or similar.
- Experience standing up or scaling an outbound SDR team and its enablement from an early stage.
- Comfort with lightweight automation and high-volume cold email programs run on secondary domains.
Tech Stack You'll Use
We want a candidate who already has hands-on experience with most of the tools below, so they can run the motion from day one and hold the team to the same standard. If you have used the majority of these in a home services or channel sales context, you are likely a strong fit.
- HubSpot (CRM): system of record for the Home Services pipeline, sequences, enrollment workflows, dashboards and SDR scoreboard, Revenue Hub checkout, and Quotes for e-signature.
- Apollo: B2B data and contact enrichment via the Chrome extension on LinkedIn Sales Navigator, feeding contacts into HubSpot.
- LinkedIn Sales Navigator: named-account research, saved searches, and segmentation for top-down prospecting.
- Kixie PowerCall: dialer with automatic call logging, recordings, and dispositions into HubSpot for KPI reporting.
- Instantly: high-volume cold email on secondary domains for the eligible cold segments (managed by sales leadership).
- AI tools (Claude and ChatGPT): daily research, drafting, analysis, and presentation and program-book creation.
- PowerPoint and Canva: capability decks, program books, and client-ready presentations.
- Microsoft Teams and OneDrive: internal communication and file storage (playbooks, TALs, discovery worksheets, and decks).
- NotebookLM: supporting research and enablement content. A plus, not a requirement.
What Success Looks LikeFirst 30 Days
- Ramp on our accounts, stack, playbooks, and reporting. Take ownership of your own book and the team's pipeline and cadence.
- Build your named target account lists, stand up your Sales Navigator searches, and begin personally generating new pipeline.
- Audit team activity discipline and pipeline integrity, and fix obvious gaps.
60 to 90 Days
- Personally source and advance net-new logo opportunities across multiple tiers of the channel.
- Run the full operating cadence cleanly, with an accurate three-bucket forecast and a measurable lift in team activity and meetings booked.
- Partner with Digital Strategy and the CMO to package at least one channel or dealer program, and present it to a target account.
Ongoing
- Own and grow the team's total production, with accurate forecasting and proactive recommendations.
- Recruit, ramp, and coach SDRs so the team scales with the division.
- Consistently close new logos yourself and own ongoing brand-level relationships across OEM, distributor, franchise, and contractor accounts.
Compensation and Benefits
- Base salary of $100,000, with the seniority and channel and home services track record we are seeking reflected in the total package.
- Performance-based incentive compensation weighted 50/50 between personal performance and company performance, so you are rewarded both for the deals you personally close and for the results the broader business and your team deliver.
- Team override on the production of the SDRs you develop and manage, plus eligibility for a performance bonus, so building and scaling the team pays alongside your own selling.
- Full-time W-2 employment.
- Health, dental, and vision insurance.
- 401(k) with company contributions.
- Paid vacation and paid time off (PTO).
- Primarily remote, with periodic in-market travel and growth opportunities as the division scales.
Equal Employment Opportunity and Legal DisclosuresEqual Opportunity Employer
Triadex is proud to be an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants and do not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, and related medical conditions), gender identity or expression, sexual orientation, national origin, ancestry, age, disability, genetic information, marital status, citizenship status, veteran or military status, or any other characteristic protected by applicable federal, state, or local law. This commitment applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, compensation, training, and termination.
Americans with Disabilities Act (ADA)
Triadex complies with the Americans with Disabilities Act and applicable state and local laws. We will provide reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the position, and to participate in the application and interview process, unless doing so would impose an undue hardship.
Essential Functions
The responsibilities described above represent the essential functions of this position. This role is performed primarily in a remote, computer-based environment and requires the ability to operate a computer and communicate effectively in writing and verbally for extended periods, with or without reasonable accommodation. The role also requires the ability to travel periodically for in-market site visits.
At-Will Employment
Employment with Triadex is at-will, meaning that either the employee or the company may terminate the employment relationship at any time, with or without cause and with or without notice, subject to applicable law. Nothing in this job description creates a contract of employment, express or implied, or a guarantee of employment for any specific duration.
Job Description Disclaimer
This job description is intended to describe the general nature and level of work being performed by the person assigned to this position. It is not an exhaustive list of all duties, responsibilities, skills, or working conditions, and the employee may be required to perform additional or different duties as assigned. Triadex reserves the right to review, revise, change, or modify this job description, and the duties of this position, at any time, with or without notice, consistent with business needs and applicable law.
Contingencies
Any offer of employment may be contingent upon successful completion of background check, reference checks, or other pre-employment screening, as applicable, and verification of the candidate's eligibility to work in the United States, consistent with applicable law.
Use of AI Tools, Data Security, and Client Confidentiality
This role uses AI tools and has access to client advertising accounts, analytics, and confidential business and customer data. The employee is required to comply with all Triadex policies governing acceptable use of AI and automation tools, data privacy and security, advertising-platform terms of service, and the confidentiality of client and company information. The employee must not input confidential, personal, or client-identifying data into AI tools except as expressly permitted by company policy, and must follow all applicable platform, privacy, and consumer-protection requirements.
Pay Transparency
Where required by applicable state or local law, the salary range for this position will be included in the job posting. The stated range reflects what Triadex reasonably expects to pay for this role; actual compensation will depend on factors such as experience, skills, and location.
Pay: $100,000.00 - $150,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- Do you have direct sales experience selling marketing or advertising services into the home services industry (HVAC, plumbing, electrical, roofing, restoration, etc.)?
- Do you have experience selling to or through HVAC or home services OEMs, distributors, or franchise brands, including co-op or MDF funded programs?
- Briefly describe your experience with co-op or MDF programs, ad clubs or group programs, or building dealer marketing programs.
- Which best describes your experience? (a) Individual contributor only, (b) Managed a sales or SDR team only, (c) Both carried my own quota and managed a team.
- Which have you used hands-on? HubSpot, Apollo, LinkedIn Sales Navigator, Kixie or similar dialer, Instantly or similar cold email, ZeroBounce or similar verification.
Experience:
- B2B sales: 7 years (Required)
Willingness to travel:
Work Location: Remote
