Employment Type: Full-Time, Salary, Exempt
Deadline to Apply: This application will remain open until the position is filled.
Rate of Pay: $50,000.00 - $65,000.00 annually, commensurate with experience. The wage band is set and not subject to negotiation.
Job Purpose
The Digital Marketer exists to do two things: run the Museum's paid digital acquisition — deployed selectively for exhibits, Signature Public Programs, and ticket sales — and own the measurement discipline that makes every digital channel accountable, from conversion tracking through to what actually drove a ticket, membership, or donation. Discovery is changing; audiences increasingly encounter institutions through recommendations, summaries, and automated surfaces rather than keyword rankings, and automated ad platforms perform only as well as the conversion signals they're fed. Keeping those signals clean, and the Museum's web properties technically discoverable in that landscape, is the core of this role. The Communications team runs the Museum's organic social presence; the Digital Marketer works directly with Communications to amplify their strongest content through paid support, make its performance measurable, and feed what the data shows back into planning. The role also runs the Museum's email program and coordinates with the VP of Advancement and Marketing Communications on traditional channels.
Duties and Responsibilities
Plan and run paid campaigns (Google Ads, Meta Ads, YouTube, display) for exhibits, Signature Public Programs, and the visitation pathway
Own conversion tracking, UTM taxonomy, and GA4 event configuration; today's automated bidding performs only as well as the signals it's fed, and keeping those signals clean and reconciled against real ticket sales, memberships, and donations is this role's core craft — no campaign launches without complete tracking
Turn ongoing research, collections, and publishing work into content: social posts, targeted boosts, email features, and earned-media support
Qualifications
Required Qualifications:
Preferred Qualifications:
Experience developing customized solutions, such as scripts, integrations, or reports, when existing tools do not meet business needs.
Working knowledge of how machine learning and automated features within digital marketing platforms, including bidding, audience targeting, and recommendation systems, influence campaign performance.
Experience translating research, scientific, cultural, or other specialized content for general audiences.
Experience working within nonprofit, cultural, research, museum, attractions, tourism, or related organizations.
Other Requirements
Direct Reports
None
Working Conditions
Work is primarily performed in an office environment with extensive use of computers and other digital equipment. The position requires regular collaboration with employees across departments and may involve work throughout the Museum campus in both indoor and outdoor environments. The role requires managing multiple projects, deadlines, and priorities in a dynamic work environment. Occasional work outside of standard business hours, including evenings and weekends, may be required to support Museum programs, events, campaigns, and other organizational needs.
Physical Requirements
This position primarily involves sedentary work and requires prolonged periods of sitting and working at a computer. The role regularly requires the use of hands and fingers to operate computers and other office equipment, as well as the ability to communicate effectively in person, by telephone, and through digital platforms. The position may occasionally require standing, walking, and moving throughout the Museum campus to attend meetings, programs, or events. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by incumbents assigned to this job. This is not intended to be an exhaustive list of all the responsibilities, duties and skills required. The incumbent may be expected to perform other duties as assigned.
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact us at [email protected] or 808-848-4107 if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
Equal Opportunity Employer
We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship or immigration status, color, disability, ethnicity, familial status, gender identity and/or expression, genetic information, marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other protected status.
