Compensation Type: Yearly Highgate Hotels:
Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America. With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands. www.highgate.com
Location:
The all-new, vibrant ‘Alohilani Resort Waikiki Beach blends indoor and outdoor luxury to elevate the experience of Oahu resorts. Every space has been envisioned by award-winning design firm, Rockwell Group. Fresh, welcoming and relaxing, it’s an oasis of tranquility in the heart of Waikiki.
Experience our spacious, welcoming lobby and captivating 280,000 gallon Oceanarium unique to Honolulu resorts. Coming soon, the destination pool deck with private cabanas will offer a saltwater infinity pool, a shallow-water pool and club for kids, and a pool bar that seamlessly transitions from day to night. With a location steps from Waikiki Beach, it’s where Hawaii vacations turn moments into memories.
Our resort is proudly named in honor of Queen Lili‘uokalani, the last reigning monarch of the Hawaiian Kingdom. Beloved by her people, she was a music composer, an author and an ardent supporter of her culture. Her spirit is infused into the resort, which shares the same privileged location as her beachside home Ke‘alohilani, meaning the royal brightness. Welcome to a fresh perspective on resorts in Waikiki. ‘Alohilani Resort Waikiki Beach.
Overview:
The Regional Marketing Manager will play a pivotal role in elevating the Highgate Hawaii regional portfolio by executing impactful, demand-generating property marketing initiatives. This role is responsible for overseeing and evolving the individual marketing strategies to meet each property’s business and brand visibility objectives, while also serving as the property and regional brand ambassador. The Regional Marketing Manager helps plan, coordinate, execute and evaluate end-to-end marketing, e-commerce, advertising, paid media, social media, events and promotional activities for their properties and respective public-facing brand channels. They will evaluate customer feedback and demos, market conditions, and competitor information, and help to develop and implement full-funnel cross-channel marketing plans that enhance market share, visibility and conversion. This role will also develop and oversee marketing partnerships and AORs, brand collateral and guest programming, and positively contribute to enhancing guest satisfaction and team culture.
Responsibilities:
- In partnership with sales and revenue teams, develop, implement and manage all property marketing plans and partnership opportunities, continuously driving marketing initiatives that create brand awareness, deepen customer loyalty and increase market share and overall top line conversion
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Manage partner agencies on a daily basis, including the management of the scopes of work, deliverables, channel strategy and performance
- Oversee the health and accuracy of all public-facing brand channels and guest platforms
- Develop and implement e-marketing and paid digital advertising strategies across all property channels (e.g. e-Blasts, e-Brochures/modules, e-Proposals, social media, traditional advertising, affiliates, web and blog content, etc.)
- In alignment with business objectives and quarterly/annual goals, drive SEO/GEO and paid media strategy across e-commerce channels
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Regularly review channel performance reporting and data analytics; supply actionable insights
- Assist with the development of marketing budgets and manage applied funds
- Coordinate with hotel operation teams to plan, promote and organize special events that will generate demand and enhance brand visibility and overall market positioning
- Educate stakeholders on marketing Brand Standards to ensure compliance
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Lead planning and execution of photo and video shoots on property, ensuring alignment with brand standards and storytelling goals; manage the hotel’s photo libraries and public visual identity
- Manage all aspects of event marketing including signage, collateral, and multi-channel promotion (in-house, social, direct mail etc.)
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Vet, coordinate, and manage on-property influencer stays and activations that align with the resort’s brand values and audience; track deliverables and performance
- Support in vetting, hosting and coordinate media visits, press tours, and FAM trips to secure earned media coverage and positive exposure; track deliverables and performance
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Ensure regular updates of content assets to reflect business objectives, seasonality, promotions, and key property selling points
- Collaborate on campaigns that incorporate F&B, spa/wellness, sustainability, and cultural programs to tell a cohesive brand story
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Present results, strategies and thought-leadership to ownership and stakeholder groups
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Maintain the internal Highgate hotels portals with all the most up to date property information – photographs / fact sheets / releases / sales collateral. etc.
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Serve as a property and brand ambassador; engage in external networking on behalf of the company
- Provide support in strategic planning, market research, presentation development and any other additional requests as per Senior Management
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Create monthly reports and monitor effective benchmarks for measuring KPIs / ROIs for all marketing campaigns
- Monitor trends in marketing, e-commerce, digital, social, traditional and emerging channels
Qualifications:
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Minimum of 3 to 5 years’ experience in the Marketing/Communications industry (hospitality industry essential)
- Demonstrated ability to develop and implement successful demand-generation marketing strategies for individual properties, including ROI / KPI metrics
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Proficient in Microsoft Office, Canva, GA4
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Strong presentation and communications skills both verbally and written
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Demonstrated ability to develop and maintain relationships (e.g. GMs, Sales and Revenue Leaders, Regional Team, Media Representatives)
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Strong project management or organizational skills
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Ability to organize focused and exclusive events
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Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
- Knowledge of social media, content creation
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Excellent writing and communication skills
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Ability to deliver strong digital, print and collateral marketing materials
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Ability to work efficiently, effectively and gracefully in a high-pressure & high-stress environment
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Exceptional with details and follow-up
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Flexible and long hours sometimes required
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Computer/Desk work for extended periods
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Light work: exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects
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Maintain a warm and friendly demeanor at all times
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Must be able to effectively communicate both verbally and written with all level of employees and guests in an attentive, friendly, courteous, and service-oriented manner
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Must be effective at listening to, understanding, and clarifying concerns raised by employees and guests
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Must be able to multitask and prioritize departmental functions to meet deadlines
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Approach all encounters with guests and employees in an attentive, friendly, courteous, and service-oriented manner
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Attend all required meetings and trainings
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Maintain regular attendance in compliance with Highgate Hotel standards, as required by scheduling, which will vary according to the needs of the hotel
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Maintain high standards of personal appearance and grooming, including attire that meets dress code requirements with a nametag
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Comply with Highgate Hotel standards and regulations to encourage safe and efficient hotel operations
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Maximize efforts towards productivity, identify problem areas, and assist in implementing solutions
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Must be effective in handling problems, including anticipating, preventing, identifying, and solving programs as necessary
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Must be able to cross-train in related areas
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Must be able to maintain confidentiality of information
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Must be able to show initiative, including anticipating guest or operational needs
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Perform other duties as requested by management
