Marketing Manager
Position Summary
Horseshoe Bay Resort is seeking a strategic and creative Marketing Manager to shape the resort’s brand narrative and drive engagement across one of Texas’ premier luxury destinations. This role leads integrated marketing and public relations efforts, executes multi-channel campaigns, and partners cross-functionally to support revenue growth, brand visibility, and exceptional guest experiences.
Key Responsibilities
Brand Strategy & Campaign Execution
- Develop and execute integrated, full-funnel marketing campaigns across digital, traditional, and on-property channels
- Lead brand initiatives, including new amenity launches and seasonal promotions
- Manage campaign lifecycle from strategy and creative direction to launch and performance analysis
Public Relations & Communications
- Oversee public relations efforts, including press releases, media outreach, and influencer partnerships
- Maintain consistent brand voice across all communications and platforms
- Build relationships with media partners to enhance brand visibility
Digital & Content Management
- Manage the resort’s digital ecosystem, including website, social media, email marketing, and OTA channels
- Partner on content creation, including photo shoots, video production, and storytelling initiatives
- Ensure brand consistency and optimization across all digital touchpoints
Experiential Marketing & Activations
- Plan and execute on-property activations, events, and brand collaborations
- Work cross-functionally with resort teams to deliver high-impact guest experiences
- Support large-scale events and experiential campaigns
Operations & Project Management
- Manage the marketing calendar and prioritize multiple campaigns simultaneously
- Oversee creative asset production and external vendor relationships
- Collaborate closely with Revenue Management to align campaigns with business goals
What You Bring
- Bachelor’s degree in Marketing, Communications, or a related field preferred
- 3–5 years of progressive marketing or public relations experience, preferably in hospitality, lifestyle, or agency environments
- Strong writing, editing, and storytelling skills with attention to brand voice and detail
- Proven experience executing integrated campaigns across digital, media, and live events
- Strong project management and organizational skills in a fast-paced environment
- Proficiency in Microsoft Office; experience with Adobe Creative Suite and social platforms (Meta, TikTok, LinkedIn) preferred
- Passion for hospitality, travel, or destination marketing
Core Competencies
- Strategic Thinking: Ability to translate business goals into impactful marketing strategies
- Creativity: Brings fresh, innovative ideas to elevate the brand
- Execution: Delivers high-quality work across multiple projects simultaneously
- Collaboration: Effectively partners with cross-functional teams
- Communication: Demonstrates strong written and verbal communication skills
Why Horseshoe Bay Resort
Located in the Texas Hill Country on the shores of Lake LBJ, Horseshoe Bay Resort is a AAA Four Diamond destination recognized among Condé Nast Traveler’s Top Resorts in the Southwest. With world-class golf, a full-service spa, marina, and extensive amenities across 7,000 acres, the resort offers a dynamic environment for hospitality professionals to grow and make an impact.
Benefits & Resort Perks
At Horseshoe Bay Resort, we are committed to Diversity, Equity, Inclusion, and Belonging while supporting associate growth and well-being.
Core Benefits
- Medical, Dental, and Vision Insurance
- Short- and Long-Term Disability Coverage
- Major Illness and Accident Insurance
- Associate Relief Fund access
- 401(k) with employer match
- Competitive salary with regular reviews
- Paid vacation and holidays
Resort Lifestyle Perks
- Subsidized associate housing and shuttle transportation
- Weekly meal subsidies and dining/retail discounts
- Access to resort amenities, including golf (based on availability)
- Discounted rates at Crescent Hotels & Resorts properties nationwide
Recruitment Notice
Horseshoe Bay Resort does not accept unsolicited resumes from third-party recruiters or staffing agencies. Any resumes submitted without a prior agreement will be considered the property of Horseshoe Bay Resort, and no fees will be paid.
Required
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Content & Brand Development: Experience leading content creation, brand storytelling, and media relations, including photo/video production and maintaining consistent brand voice across platforms
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Integrated Campaign Management: Proven track record managing multi-channel campaigns across digital, traditional media, and on-property activations from concept through performance analysis
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3 - 5 years: Hospitality Marketing Experience: 3–5 years developing and executing marketing or public relations strategies within a resort, hotel, lifestyle brand, or agency environment
Required
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Bachelors or better in Hospitality and Resort Management or related field
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Bachelors or better in Marketing or related field
Required
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Enthusiastic: Shows intense and eager enjoyment and interest
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Functional Expert: Considered a thought leader on a subject
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Innovative: Consistently introduces new ideas and demonstrates original thinking
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
