Community Liaison and Marketer - Houston
About the Position
The Community Liaison & Marketer is responsible for driving business development through targeted outreach to key community partners, including healthcare providers, clergy, and other local influences. This role requires close coordination with internal departments such as Scheduling, Quality Assurance, Finance, and Client On boarding to ensure seamless service delivery.
We’re looking for a thoughtful and strategic advocate for our clients—someone who is proactive, well-organized, and resourceful in overcoming challenges. Success in this role also requires a collaborative mindset, as we value a strong team approach and expect this individual to contribute meaningfully across departments.
The Community Liaison & Marketer plays a critical role in supporting the success of Cambridge Caregivers. This role is a hybrid of traditional business development with aspects like setting and meeting growth targets and more intimate client consulting paired with the need for deep industry knowledge and engagement.
Manchester Living has been in business since 2009. In that time, we have made a name for ourselves providing compassionate services for seniors, persons with degenerative diseases, and individuals undergoing post-operative care. Within the Manchester Living family there are two independent operations. They include Cambridge Caregivers, which offers Personal Assistant Services (Private in-home care) and Manchester Care Homes, which operates four boutique, eight-resident Assisted Living properties. Manchester Living is owned and operated out of Dallas, Texas with recent expansions into Fort Worth, Houston, and plans to grow beyond.
Responsibilities
- Cultivate relationships with potential partners and referral sources including social workers, case managers, discharge planners, concierge doctors, and specialists among others.
- Actively seek out networking opportunities both inside and outside the industry. Cambridge Caregivers encourages participation in boards, committees, clubs, and other social gatherings in order to raise the profile and reputation of the Agency.
- Consult with potential new clients. Inform those seeking care about appropriate options, our service offerings, company policies and practices.
- Guide clients through the Engagement Documents should they need assistance. Follow up with clients missing data in their documents.
- Conduct initial visits and client assessments upon engagement of Agency services.
- Carry out follow-up visits as necessary and ensure continued engagement with long-term clients.
- Coordinate visits, care-plan updates, and non-medical assessments with Quality Assurance, Scheduling, and the Director of Nursing.
- Maintain regular and effective communication with staff on your assignments and facilitate closed-loop communication between staff, the client, and Scheduling.
- Engage with and get to know staff in order to assist Scheduling with positioning appropriate assets with your clients.
- Assist with and attend regular staff round tables.
- Represent the Agency at conferences, expos, and vendor fairs.
- Utilize company CRM and other software to manage the client pipeline, track referral sources, prospective clients, and forecast.
- Assist in follow-up from marketing events, communications, and campaigns.
- Cooperate with the COO to set realistic, data driven KPIs, client targets, and regular marketing budgets.
- Coordinate with the HR and Finance departments to ensure accuracy of payroll and invoicing.
- Communicate with HR and Scheduling to keep operational staff apprised of upcoming staffing needs.
Core Competencies and Qualifications
- Experience in one or more of the following: Marketing, Sales, B2C, Customer Service, Community Engagement, Communications, Healthcare Sales, Services Sales, Home Health
- 1 year + in a relevant field/s
- Bachelor’s degree – preferred
Considerations
- Excellent oral and written communication and presentation skills
- Superior interpersonal skills and a solid reputation among peers, professionals, and customers.
- Ability to work effectively with all levels of the organization.
- Capable of thinking creatively and on the spot.
- Ability to maintain a calm and respectful demeanor with clients, employees, and corporate colleagues, even in stressful situations.
- Aptitude for performing a variety of functions, multi-tasking, and picking up ad hoc projects or new skill sets as directed.
- Capacity for self-management and follow through on growth targets.
- Demonstrate initiative, discretion, enthusiasm, and desire to promote the mission and values of the Agency.
- MS Office experience
- CRM experience
Job Details
This job is Full-Time.
Flexible, In-Person.
Must be located in the Houston area or willing and able to commute to our Houston office at least three days per week.
Must also be willing and able to work from home on weekends and outside of regular business hours.
Benefits
401K with 4% Match
Health Insurance
Dental & Vision Insurance
Gas Stipend
Base Pay + Bonus Opportunities + Commissions
Paid Time Off
Employee Assistance Program
Manchester Living is an Equal Opportunity Employer.
Manchester Living is committed to providing high quality services to our clients and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Manchester Living are based on client care needs and an individual’s qualifications without regard to race, religion, nationality, sexual orientation, veteran status, or any other status protected by the laws or regulations in the locations where we operate. Manchester Living does not place or assign care, nor does it make employment decisions based on any of the aforementioned characteristics.
To apply, send your resume to: [email protected]
