Description:
SUMMARY
This role is part of an integrated PR & social media team and supports the execution of strategic earned, owned and social media programs for a variety of clients. The PR & Social Media Associate plays a key role in supporting media relations, social media management, content development, and reporting efforts across multiple accounts.
The ideal candidate is a strong writer and communicator with junior-level experience creating social and written content, creating PR materials and media lists, and supporting integrated communications campaigns. Candidates should be highly organized, detail-oriented, collaborative and eager to stay ahead of industry trends across PR, social media and digital content.
ESSENTIAL FUNCTIONS & TASKS
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Support day-to-day execution of public relations and social media campaigns for multiple clients
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Assist with media relations efforts, including media list development, monitoring, research and pitching support
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Assist in the development of monthly social media content calendars and editorial planning
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Develop engaging social media content aligned with platform best practices, brand voice and campaign goals, in collaboration with creative, video and/or content team
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Write and edit content across channels, including social posts, blogs, articles, media materials and other communications assets
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Manage daily community engagement and monitoring across social media platforms
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Schedule and publish content using social media management tools such as Sprout Social
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Identify, research and engage with relevant influencers and content creators
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Monitor trends, cultural conversations and media opportunities that support client goals
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Assist in the preparation of monthly and quarterly reports highlighting campaign and social performance
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Participate in client meetings and maintain professional client communication
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Adhere to project deadlines and budgeted/assigned hours
Requirements:
QUALIFICATIONS
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Up to 2 years of experience supporting public relations and/or social media campaigns
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Bachelor’s degree in public relations, communications, journalism, marketing, advertising, English or related field preferred
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Exceptional writing, editing and organizational skills, including experience writing blog or long-form content
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Strong understanding of social media platforms and digital communications best practices
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Experience identifying, engaging and coordinating with influencers, content creators and brand advocates to support integrated PR and social media campaigns
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Ability to create light graphics and social content production work in Canva, as well as develop polished, engaging client presentations in Google Slides aligned with brand and agency standards
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Ability to manage multiple projects and shift priorities quickly in a fast-paced environment
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Agency internship or prior agency experience preferred
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Experience with Sprout Social, Canva, MuckRack, Meta Business Manager, Google Suite, Google Analytics and Monday.com, a plus
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Weekend and outside-schedule work may occasionally be required due to events, breaking news or the social media news cycle; travel may be included
- Applicants must include a writing sample in the same attachment as their resume.
PHYSICAL & WORK ENVIRONMENT
Planit is an office-first hybrid workplace; we are in-office 3 days per week.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop, kneel, crouch, or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually moderate.
SALARY DESCRIPTION
$50k - $60k
