Overview:
The Sport & Entertainment Social Media Manager will lead and execute the social media strategy for the Sports & Entertainment vertical as part of the Marketing Department, reporting directly to the Sr. Director of Sports & Entertainment. This role owns social channel management, the content calendar, and community engagement, driving culturally relevant storytelling that connects the brand with sports fans, entertainment audiences, partners, and key stakeholders. The ideal candidate thrives in fast-paced, event-driven environments and has a strong pulse on sports and entertainment culture.
The impact you'll make:
- Develop, own, and implement a comprehensive social media strategy in support of Sports & Entertainment business objectives and integrated marketing campaigns.
- Set and manage the Sports & Entertainment content calendar, prioritizing timing, sequencing, and content mix to drive consistent, high-impact audience engagement.
- Oversee the development, curation and publishing of compelling content including copy, graphics, short-form video, live coverage and platform-specific storytelling across Instagram, X, TikTok, YouTube, Facebook, and LinkedIn.
- Direct and make judgement calls on real-time social coverage during live sporting events, entertainment activations, partnerships, and key cultural moments.
- Develop engaging, platform-optimized messaging that reflects brand voice while resonating with sports and entertainment audiences.
- Guide day-to-day community engagement, including monitoring comments, DMs, and trending conversations and escalating brand or reputational considerations as appropriate.
- Advise and partner cross-functionally with marketing, creative, partnerships, PR, and brand teams to align messaging and campaign execution.
- Evaluate performance metrics (engagement, reach, growth, video views, CTR) and translate into actionable recommendations.
- Assess and activate emerging trends, viral moments, and partnership opportunities to increase reach, engagement and brand relevance.
- Oversee social strategy and coordinated execution for athlete, artist, influencer, and sponsorship activations through coordinated social promotion and campaign oversight.
What you've accomplished:
- Bachelor’s degree in Marketing, Communications, Sports Management, or related field (or equivalent professional experience).
- 3–5 years of experience in social media management, preferably within sports, entertainment, media, or lifestyle brands.
- Proven experience managing brand social channels and content calendars.
- Strong understanding of sports culture, entertainment trends, and digital fan engagement.
- Experience covering live events and real-time content publishing.
- Proficiency in major social platforms and social management tools.
- Excellent written and verbal communication skills.
- Strong organizational skills and ability to manage multiple campaigns simultaneously.
- Analytical mindset with experience using social media reporting tools.
- Creative thinker with the ability to translate cultural moments into engaging brand content.
Bonus points:
- Experience working with athletes, entertainers, influencers, or sponsorship partners.
- Familiarity with paid social strategy and boosting content.
- Experience with short-form video editing tools (CapCut, Premiere, Final Cut, etc.).
- Knowledge of NIL, sponsorship activations, and sports marketing campaigns.
- Ability to travel and work flexible hours, including nights and weekends for live events.
The base pay range for this position is $89,000 - $105,505 per year, and a competitive bonus.
2026 US Benefits for Full Time, Regular Employees:
- Physical Health (Medical, Dental & Vision)
- 100% employer-paid premium for employees
- Up to 80% coverage for dependents
- Company HSA contribution with the High Deductible Health Plan
- 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
- Basic Life, Voluntary Life and AD&D Insurance options
- Supplemental, voluntary benefits
- Student Loan Repayment/529 Education Savings with a monthly company contribution
- FSA (Medical, Dependent, Transit and Parking)
- Voluntary Life and AD&D Insurance
- Critical Illness Insurance
- Accident Insurance
- Short- and Long-term Disability Insurance
- Pet Insurance
- Identity theft protection
- Legal access to a network of attorneys
- PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
- Paid parental leave
Why Work at Weedmaps?
Life at Weedmaps means innovation and heart. Come join us if you care about the plant, the people who love it, and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it.
You too can have a hand in shaping the industry’s future; ready to roll with us?
See how we’ve grown—our journey, leadership team, and what’s next at Weedmaps.com/corporate
About Weedmaps:
Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide.
“Freedom to choose. Freedom to access. Freedom to enjoy.”
Notice to prospective Weedmaps job applicants:
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- Our recruiters will always communicate with candidates through an @weedmaps.com email address.
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If you are unsure if a communication is legitimate, please contact our recruitment team at [email protected] and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!
Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees.
Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.
