Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
#LI-LF1
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $56,500 - $73,400
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Position Summary
Bimbo Bakeries USA is transforming our marketing and redefining how our iconic brands show up in culture. The Associate Social Media supports day‑to‑day social content strategy, creation, publishing, community engagement, UGC sourcing, and channel operations across brand platforms. This role brings creative curiosity, attention to detail, and strong platform fluency to help our brands show up authentically, responsively, and natively across social.
You will work closely with the Manager, Social Media, internal partners, and agency teams to deliver social-first content, facilitate community engagement, support influencer programs, and ensure flawless execution across channels.‑first content, facilitate community engagement, support influencer programs, and ensure flawless execution across channels.
5 days in office per week. Must be located in Irving, TX. Ability to travel 15% domestically and/or internally for internal meetings, conferences, creative shoots, and/or brand activations. Ability to be “always on” for Social during critical activations.
Key Job Responsibilities:
This role blends creativity and execution: developing and producing social‑first assets both internally and with agency partners, shaping real-time storytelling, fueling community conversations, supporting influencer work, and turning performance insights into smarter, sharper content. As part of the Integrated Communications & Creative Services Team within the Marketing Center of Excellence, you’ll help our brands show up authentically, culturally, and consistently across an ever-evolving digital landscape.
Editorial & Content Support (Social‑First Creation + Publishing):
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Assist in developing and maintaining organic editorial calendars in partnership with brand, agency, and Engagement Studio teams.
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Guide and evaluate social creative against brief/objectives; provide clear, constructive feedback to raise the work.
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Maintain consistent brand social strategy across paid and owned assets for all brand editorial calendars where applicable.
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Support creative review prep and help ensure content aligns with brand voice, guidelines, and platform best practices.
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Publish, schedule, tag, and optimize posts across social platforms with accuracy and consistency.
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Monitor cultural trends and platform updates; surface relevant opportunities and creator formats to the Manager and/or Engagement studio team for evaluation.
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Manage content for cross‑functional review (Marketing, Customer Relations/Care, Legal, Regulatory, Corporate Communications) per governance workflows.
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Execute hands‑on editing of short‑form video, social copy/captions, and lightweight graphics to ensure platform‑native quality when applicable.
Community Engagement & Consumer Response:
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Coordinate brand tone of voice and style guidelines across consumer engagements in collaboration with the Customer Connections Center.
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Proactively participate in relevant conversations to foster positive community engagement and brand affinity.
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Flag potential risks, escalations, or complex consumer issues to the Manager and Engagement Studio team and track status through resolution.
UGC & Story Resharing:
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Identify and curate user‑generated content that aligns with brand guidelines and campaign needs as applicable.
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Manage daily social story resharing, including posting, tagging, and captioning.
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Support UGC rights management and maintain documentation and tracking for approvals.
Influencer & Creator Program Support:
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Assist in managing creator/influencer assets, trafficking, and publishing for organic and paid programs.
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Support review of influencer content for alignment with brand guidelines and FTC compliance.
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Work with internal teams and agencies on creator sourcing, briefing preparation, and content organization.
Social Operations & Governance:
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Execute publishing and engagement workflows in Sprinklr, Meta Business Suite, and native tools.
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Maintain response guidelines, FAQs, and UGC tracking documents.
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Support platform hygiene tasks including account updates, credential management, and onboarding new channels into Sprinklr and Proofpoint in collaboration with Manager.
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Champion accessibility best practices (alt text, captions, color contrast) per platform.
Social Listening, Issues, & Risk Monitoring:
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Monitor daily brand mentions, sentiment, and emerging trends using social listening tools.
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Surface issues, trends, and creator/consumer moments to the Manager in real time.
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Assist PR/Comms and Legal teams with issue tracking and reporting as needed.
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Assist in quarterly IAT social listening reports per brand with Manager.
Measurement, Reporting & Optimization:
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Track and organize performance data around engagement, reach, response times, and community insights.
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Contribute to weekly/monthly reporting and benchmarking across brands.
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Support test‑and‑learn activities such as A/B testing of creatives, formats, and posting windows.
Collaboration, Learning & Process Support:
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Work closely with Customer Connections, PR/Comms, Legal/Regulatory, MCOE, and Brand Marketing partners as part of the Engagement Studio.
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Participate in onboarding, training, and process improvements that increase speed, quality, and risk management.
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Provide support to the Manager, Social Media on day‑to‑day coordination and documentation.
Key Behavioral Competencies:
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Highly organized, detail oriented, process focused, desire for continuous improvement.
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Consumer-obsessed, with strong intuition for consumer engagement.
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Approachability and confidence to participate in brand-building conversations online.
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Collaborative team player with adaptability.
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Growth mindset with strategic thinking and project management skills.
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Understanding of the BBU competitive landscape is a plus.
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Excellent written, oral, and formal communication skills.
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Thought leader willing to offer ideas and solutions.
Leadership Competencies:
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Use a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
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Build partnerships and work collaboratively with others to meet shared objectives.
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Take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
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Understands the business and organizational environment and shows interest in adapting to their culture and ways of working.
Education and Work History:
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Bachelor’s degree required (or equivalent combination of education, training, and experience).
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3–5 years of content marketing experience in CPG preferred, in house or agency side.
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Well-rounded understanding of social media and its role in marketing strategy.
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Exceptional written communication skills with attention to tone and voice.
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Experience working cross-functionally within an organization.
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Clear understanding of the social media ecosystem and expert knowledge with major social platforms.
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Knowledge of content production workflows.
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Proficiency in editing tools for basic video, photo, or design adjustments (e.g., CapCut, Canva, Adobe Express).
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Public relations sensibility including principles of brand voice, brand safety, and news-worthiness.
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Experience presenting data-supported recommendations to all levels of management.
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Ability to self-organize and execute deliverables independently.
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Familiarity with Sprinklr or comparable SMMS platforms preferred.
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Proficiency in Microsoft Word, Excel, PowerPoint and Copilot.
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Experience working with social and/or creative strategy, within an agency or brand/client team.
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Prior experience with social community management at enterprise level for large brand(s) preferred.
The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
