Position Description and Job Skill Set
The Multimedia Designer will support the External Communications team by performing the following duties:
- Design & Branding: Create brand-aligned graphics and visual assets for social media and digital platforms using the
Adobe Creative Suite.
- Content Coordination: Develop and manage a proactive social media content calendar and assist in the distribution of
external digital communications.
- Web Maintenance: Perform regular website updates and content entry via Drupal, ensuring all digital assets meet
accessibility and accuracy standards.
- Multimedia Production: Provide on-site photography and videography for agency events, including basic editing and
optimization for web and social use.
- Quality Control: Apply core design principles (typography, layout, and color theory) to ensure a consistent, professional
image across all agency mediums.
Required Skills/Experience
- Professional Experience: 1-3 years of professional experience in graphic design, digital media, or a related field.
- Technical Proficiency: Proven experience using the Adobe Creative Suite (specifically Photoshop, Illustrator, and
InDesign) to create professional design assets.
- Multimedia Production: Demonstrated experience in digital photography and videography, including shooting and basic
post-production editing.
- Web & Digital Support: Experience performing website content updates through a Content Management System (CMS)
and distributing external digital communications.
- Content Planning: Experience developing or maintaining a professional content calendar for social media platforms.
- Design Fundamentals: Applied knowledge of typography, color theory, and layout as evidenced in a professional
portfolio or resume.
2
4. Scoring Method
Criteria Score Percentage Must equal 100%
Graphic Design & Adobe Creative Suite Proficiency (Technical ability to
execute brand-aligned assets)
35%
Multimedia Production (Photography and videography shooting and editing
skills)
25%
Web & Digital Communications (CMS/Drupal management and external
communication delivery)
10%
Content Planning & Strategy (Managing calendars and proactive social
media workflows)
20%
Accessible Design Execution (Application of design fundamentals—
typography, color, layout—to create WCAG-compliant, accessible
deliverables)
10%
Beginner: 1-2 years Intermediate: 3-5 years Advanced: 5-7 years SME: 7+ years
Skill Set Skill Level
(See key code
above) Required/Preferred Notes
Operating Systems
Windows 10/11 Beginner Required Standard agency workstation environment.
Programming Language/Development Tools
Adobe Creative Suite Intermediate Required Proficiency in Photoshop, Illustrator, and InDesign
is essential.
Drupal (or other CMS) Beginner Required Required for regular website content updates and
maintenance.
Adobe After Effects Beginner Preferred Used for basic motion graphics and social media
animation.
CommonLook Beginner Preferred Program used to remediate PDFs for accessibility.
Hardware
DSLR/Mirrorless Cameras Beginner Required Experience operating professional camera gear
for photo/video.
Lighting & Audio Gear Beginner Preferred Basic setup for on-site interviews and event
coverage.
Database Systems/Database Tools
Digital Asset Mgmt in
OneDrive
Intermediate Preferred Experience organizing and tagging large libraries
of media files.
Framework/SLD/Methodology
WCAG 2.1 Standards Beginner Preferred Applying accessibility standards to digital and web
assets.
Social Media Strategy Beginner Required Planning and executing content via a structured
calendar.
QA/Testing - Approaches, Application
Web Accessibility Testing Beginner Preferred Testing web updates for screen reader
compatibility and contrast.
Remediating PDFs for
Accessibility
Beginner Preferred Using the Commonlook software program to
identify and resolve PDF accessibility issues
Preferred/Not Required
- Digital Accessibility: Experience designing for WCAG 2.1 Level AA compliance and creating accessible PDFs or web
content.
- Specific CMS Proficiency: Previous experience specifically using Drupal for website management.
- Motion Graphics: Familiarity with Adobe After Effects or Premiere Pro for creating animated social media content.
- Public Sector Experience: Prior experience in government, non-profit, or public sector communications.
- Advanced Social Media Tools: Experience using professional scheduling and analytics platforms (e.g., Sprout Social,
Hootsuite, or Airtable).
- Communication Style: Ability to translate complex agency information into clear, /"jargon-free/" public-facing content.
