Top 3 Creative director Jobs in Jacksonville, Fl

Digital Media Director - Jacksonville Radio
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Digital Media Director - Jacksonville Radio

Cox Media Group, LLC -
Jacksonville, FL

Apply Now

Job Details

Qualifications

Social media advertising campaigns
Website activity analysis
Business development management
SEO campaigns
Microsoft Excel
Video advertising campaigns
Media sales
Web development
Customer service
Managing sales strategy or development teams
Sales needs analysis
SEM campaigns
Sales team management
Driver's License
Sponsorships
Industry trends
Programmatic advertising media campaign management
Initial Contact (sales skills)
Prospecting
Client acquisition
Marketing analytics
Productivity software
Lead generation campaigns
Sales leadership
Professional development training
Analytics

Full Job Description

Location: FL-Jacksonville

Job Title: Digital Media Director - Jacksonville Radio

Position Overview

The Digital Media Director will be responsible for driving digital revenue growth by working with local sellers and developing new direct digital advertising clients in the local market.

In this role, you will identify, implement, and accelerate strategic digital sales initiatives to meet and exceed goals. This will be accomplished by working with our local sales team, sales management, and market management.

CMG helps local and national clients grow their business year-over-year by providing customized digital marketing solutions that solve unique business needs with in-depth analytics. Our integrated portfolio of top-rated media properties and digital marketing solutions, combined with our in-house research team and creative services, provides clients with the optimal media mix for real business results.

As the subject matter expert your main responsibility will be to drive digital revenue growth.

Proficiency and expertise are required in digital advertising products; targeted display, digital video (OTT, streaming, long-form, and short-form), digital audio, sponsorships & premium advertising units, SEM, SEO/CRO, website development, paid social, and lead generation. Subject matter expertise is required in the digital advertising ecosystem including programmatic buying, supply and demand-side platforms, multi-touch attribution, Google analytics, and latest industry trends.

The successful individual will be an expert in digital advertising and marketing solutions. Your focus will be on the retainment, development, and growth of current CMG clients and the development of new digital advertising clients.

Essential Duties and Responsibilities

Establishes and executes a revenue strategy that maximizes our assets and revenue potential
Uncovers high-potential digital revenue growth opportunities and develops joint execution plans with local sales management
Guides sales teams to develop advertising campaigns that are designed around advertiser needs, objectives, and are executed across multiple media platforms
Responsible for developing digital media strategies, product mixes, digital sales efforts, and revenue generation, working directly with CMG local market sales team and sales managers
Protects, retains, and grows existing CMG digital advertising clients
Develops advertising campaigns that drive revenue while driving return on investment for advertisers
Reports on digital sales revenue activity, strategies, and goals to ensure revenue and profitability achievement
Accurately forecasts and reports on digital revenue attainment
Facilitates group presentations and face-to-face client sales calls with key advertising clients and advertising verticals
Develops, facilitates, and host client facing meetings, webinars, and video conference calls to sell and educate CMG clients and prospective advertisers
Identifies and shares best practices to develop programs and solutions that drive customer ROI for increased and sustained local digital advertising revenue
Travel required ~ 20%

Minimum Qualifications

3-5 years’ experience in Digital Sales Management
Demonstrated success in digital and integrated sales, proactively anticipates and provides solutions for customer needs
Successful record growing advertising accounts and prospecting for new digital advertising verticals
Demonstrated experience working with large and small advertising agencies along with direct clients
Ability to management multiple priorities and determine the ones that create the biggest impact to digital revenue
Proven experience in taking a concept from ideation to development to implementation
Success in selling and management of digital advertising solutions
Experience in facilitating client needs assessment, digital sales training programs, and business development
Effective communication, interpersonal, and customer service skills
Proficient in Microsoft Office products (PowerPoint, Excel, Word); strong knowledge of all forms of social media
Valid driver's license and clean driving record

Preferred Qualifications

Bachelor’s degree in business, marketing, computer sciences or related field
IAB Digital Media Sales Certification (IAB DMSC) and Google AdWords Certification

About Cox Media Group
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations.

Req #: 2264 #LI-Onsite

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