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Digital Advertising and Media Specialist- Google & Meta Ads 2+ Years Experience Required
McLaren Industries —Jacksonville, FL
- $23 an hour
- Full-time
- Background check
- Mid-level
- Office
- Health insurance
- Dental insurance
Quick Apply
7d

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Digital Advertising and Media Specialist- Google & Meta Ads 2+ Years Experience Required
McLaren Industries —Jacksonville, FL
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Digital Advertising and Media Specialist- Google & Meta Ads 2+ Years Experience Required

McLaren Industries -
Jacksonville, FL

Quick Apply

Job Details

Full-time
$23 an hour
7 days ago

Benefits

Health insurance
Dental insurance
Paid time off
Vision insurance
401(k) matching
Life insurance

Qualifications

Content writing
Google Tag Manager
E-commerce
Data-driven problem-solving
Facebook
Marketing analytics
Paid search marketing
Copywriting

Full Job Description

Company Overview
McLaren Industries is a global leader in developing and manufacturing high-quality industrial rubber tracks, solid tires, and attachments for compact equipment. Since 1997, we have been pioneering advanced manufacturing technologies to serve customers across the construction, agricultural, forestry, and mining industries. Our expanding presence includes a new headquarters dedicated to further strengthening our market reach and customer support.

Job Summary
We are seeking an energetic and detail-oriented Digital Advertising and Media Specialist to drive our online marketing efforts. In this paid role, you will develop and execute innovative digital advertising campaigns across multiple platforms, analyze media performance, and optimize marketing strategies to maximize ROI. Your expertise in paid search marketing, social media advertising, and web analytics will be instrumental in elevating our brand presence and supporting our growth initiatives.

This is a full-time, 100% In-Person position at our Jacksonville, Florida office. This is not a remote or hybrid opportunity. Candidates must be available to work on-site as scheduled.

Responsibilities

Plan, implement, and manage digital advertising campaigns across platforms such as Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and Microsoft Ads.
Conduct comprehensive keyword research to identify high-impact search terms for paid search campaigns.
Manage marketing campaign budgets efficiently while monitoring media performance analytics to ensure optimal spend allocation.
Utilize SEO tools and Google Tag Manager to enhance campaign targeting, tracking, and conversion optimization efforts.
Analyze web analytics data using Google Analytics and other tools to generate detailed reports on campaign performance and user behavior.
Collaborate with cross-functional teams to develop media planning strategies that align with overall marketing objectives.
Continuously optimize campaigns through A/B testing, bid adjustments, and audience segmentation to improve click-through rates and conversions.

Experience

Proven experience in performance marketing with a focus on paid search (SEM) and social media advertising.
Strong proficiency in managing PPC campaigns using Google AdWords, Bing Ads, Microsoft Ads, and DoubleClick.
Skilled in web analytics reporting with tools like Google Analytics and experience with SEO tools for organic growth strategies.
Demonstrated ability to manage budgets effectively within a search marketing or digital advertising role.
Familiarity with digital marketing channels including affiliate marketing, media buying, and media performance analytics.
Knowledge of marketing analytics techniques such as pivot tables in spreadsheets for data-driven decision making.
Experience working within e-commerce environments or managing large-scale marketing campaign budgets is preferred.

Join us to be part of a dynamic team dedicated to innovative digital marketing solutions! This role offers the chance to shape impactful advertising strategies while working with cutting-edge tools in a fast-paced environment.

Pay: $23.00 per hour

Benefits:

401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance

Application Question(s):

Please describe your hands-on experience managing paid digital advertising campaigns. Which platforms have you personally managed (such as Google Ads, Meta/Facebook/Instagram, YouTube, LinkedIn, etc.), and how many years of experience do you have?

Experience:

verifiable professional experience in digital marketing: 2 years (Required)
ad copywriting and content-creation skills.: 2 years (Required)
verifiable professional experience in social media : 2 years (Required)

Ability to Commute:

Jacksonville, FL 32217 (Required)

Work Location: In person

Quick Apply

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