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Director of e-Commerce

ESTYLE CORP LLC -
Jacksonville, FL

Apply Now

Job Details

Qualifications

Team leadership
B2C
Customer segmentation analysis
E-commerce
Bachelor's degree
Online retail experience
Data-driven problem-solving
Marketing analytics
Lead Segmentation
Conversion rate optimization (CRO)
Senior leadership
B2C business model

Full Job Description

Description:

Director of E-Commerce

Ecostyle

About Ecostyle

Estyle Corp. LLC is a prominent personal care manufacturer based in Jacksonville, Florida. Founded in 1983, the company specializes in producing multicultural and natural hair care products, including their nationally recognized Eco Style line of hair styling gels.

The Position

The Director of E-Commerce will lead the growth and success of Ecostyle’s e-commerce marketing efforts across its DTC website, Amazon, TikTok Shop, Walmart, and other third-party marketplaces. In this role, you will provide leadership, set strategic direction, and oversee the e-commerce and consumer marketing team.

You will be responsible for developing and executing a best-in-class consumer experience — spanning customer acquisition, conversion, retention, and satisfaction across all touchpoints. The ideal candidate blends creative instincts with analytical rigor: a gut for great creative and a mind for strategy, execution, and measurement.

This position reports to the [Title] and is based in Jacksonville, Florida.

Key Responsibilities

Strategy & Growth

Develop and execute an integrated marketing strategy across the Ecostyle DTC website, Amazon, TikTok Shop, Walmart.com, and other retail marketplaces
Build a scalable marketing budget and growth plan that expands channel mix, improves key customer KPIs, and drives overall profitability
Identify, test, and scale new marketing channels while continuously optimizing the existing channel portfolio

Acquisition & Retention

Execute a multi-channel acquisition strategy spanning SEM, paid social, SEO, affiliate marketing, direct mail, and external partnerships
Build and manage a best-in-class email and mobile marketing program, including transactional and triggered flows, with a focus on segmentation, cadence, offer optimization, and design
Balance customer LTV and profitability through continuous improvement of the on-site experience and a relentless focus on customer satisfaction

Channel Management

Partner with the Amazon agency to drive channel growth, optimizing product listings, pricing, promotions, and paid media
Collaborate with the TikTok Shop partner to evaluate and efficiently scale TTS as a new customer acquisition channel
Work closely with the product and merchandising team to optimize the online product experience

Analytics & Reporting

Own reporting and analytics across all channels, tracking performance against key KPIs including LTV, CAC, contribution margin, channel CPAs, retention cohorts, churn, and return rates
Report on channel and campaign performance on a real-time, daily, weekly, and monthly basis; surface insights and drive action
Design and run experiments to continuously improve creative, copy, audience targeting, and spend efficiency
Synthesize and share results, insights, and best practices across the organization

Requirements:

Requirements

• 5–7 years of senior marketing experience in a direct-to-consumer organization with a strong e-commerce and digital presence• Demonstrated success in analytics-driven decision-making, with measurable outcomes in customer growth, website conversion, and revenue• Amazon marketing experience required• Deep understanding of e-commerce segmentation, customer lifecycle marketing, and performance media• Strong analytical skills; able to work effectively with data, decision scientists, and analysts to drive clear conclusions• Creative and innovative thinker who is also highly organized and detail-oriented• Exceptional verbal and written communication skills; strong listener and collaborator• Proven ability to navigate complex business challenges and drive alignment across all levels of an organization, including the C-suite• Bachelor’s degree required

Apply Now

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