Location: Jefferson City, MO (Central Missouri)
Company: Frontier Business Group
Job Type: Full-time
Work Location: In-person, 5 days a week
About Frontier Business Group
Frontier Business Group is a leading international marketing agency specializing in digital marketing strategies across a variety of industries, including outdoors, medical, agriculture, industrial, oil and gas, political, and B2B markets. We are a team of innovative professionals dedicated to delivering outstanding results for our diverse clientele.
Position Overview
We are seeking a skilled and motivated Digital Marketing Specialist to join our team in Jefferson City, MO.
This role is responsible for planning, managing, and optimizing paid advertising campaigns across search engines, social media platforms, e-commerce marketplaces, connected television, and programmatic networks. Platforms may include Google, Microsoft Bing, Meta, LinkedIn, Amazon, Reddit, Pinterest, CTV, and other emerging advertising channels.
The ideal candidate will understand digital marketing fundamentals, audience targeting, campaign strategy, and performance measurement. Hands-on paid media experience is preferred, but we are open to candidates with related digital marketing experience who have strong analytical skills, attention to detail, and the ability to learn quickly. Training will be provided on platforms and media-buying processes as needed.
This position will also contribute to advertising concepts, copy, and basic creative assets while collaborating with our creative team on more advanced projects.
Key Responsibilities
- Plan, execute, and manage digital advertising campaigns across Google Ads, Microsoft Advertising, Meta Ads, LinkedIn Ads, Amazon Ads, Reddit Ads, Pinterest Ads, connected TV, and programmatic networks.
- Develop campaign strategies based on client objectives, target audiences, budgets, and key performance indicators.
- Conduct keyword, competitor, audience, and market research to identify advertising opportunities.
- Build and manage campaign structures, targeting, budgets, bidding strategies, placements, and conversion tracking.
- Monitor and optimize campaigns to improve brand awareness, traffic, engagement, lead generation, sales, and return on advertising spend.
- Conduct audience research and segmentation to reach relevant and high-converting audiences.
- Develop and implement A/B tests for ad copy, creative, audiences, landing pages, placements, and campaign structures.
- Write or assist with advertising copy, including headlines, descriptions, calls to action, and supporting campaign messaging.
- Create, resize, or modify basic digital advertising assets using available design tools and established brand guidelines.
- Collaborate with the creative team to develop graphics, video content, and campaign concepts.
- Ensure advertising creative and messaging are appropriate for each platform, audience, and stage of the customer journey.
- Analyze campaign performance and prepare clear reports with actionable insights for clients and internal teams.
- Identify performance issues and recommend improvements to targeting, messaging, creative, landing pages, budgets, and campaign strategy.
- Collaborate with account managers, designers, developers, and other digital marketing team members to support client goals.
- Stay current with platform updates, campaign formats, privacy changes, advertising trends, tools, and best practices.
Our Must Haves
- Ability to work from our Jefferson City, MO office five days a week. This is a non-negotiable requirement.
- One or more years of relevant experience in digital marketing, advertising, analytics, campaign management, content marketing, or a related role.
- A working understanding of digital marketing fundamentals, target audiences, campaign objectives, and marketing performance.
- Strong analytical skills with the ability to interpret data and turn findings into actionable strategies.
- Strong written communication skills and the ability to contribute to clear, persuasive advertising copy.
- The ability to recognize effective advertising creative, messaging, and calls to action.
- Exceptional time-management and organizational skills, with the ability to manage multiple campaigns, projects, and clients.
- Strong attention to detail, particularly when working with campaign settings, budgets, tracking, and reporting.
- A results-driven mindset with a willingness to test, learn, and continuously improve.
- The ability to quickly learn new advertising platforms, tools, and campaign strategies.
Our Like to Haves
- Hands-on experience managing paid advertising campaigns across one or more platforms.
- Familiarity with Google Ads, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, Amazon Ads, Reddit Ads, or similar tools.
- Experience with paid search, paid social, marketplace advertising, connected TV, or programmatic media.
- Experience with remarketing, lookalike audiences, custom audiences, keyword targeting, and audience segmentation.
- Familiarity with Google Analytics, Google Tag Manager, conversion tracking, pixels, and marketing attribution.
- Experience creating or editing basic advertising graphics using Adobe Creative Cloud, Canva, or similar tools.
- Experience with short-form video, motion graphics, or video advertising.
- Familiarity with landing-page strategy, conversion-rate optimization, and user experience.
- Experience with marketing automation platforms and CRM systems.
- Experience working in an agency environment or managing marketing for multiple clients.
- Relevant certifications, such as Google Ads or Microsoft Advertising certifications.
What Else You Should Know
We are looking for someone who is passionate about digital advertising and motivated by measurable results. You should enjoy analyzing data, solving performance challenges, testing new ideas, and identifying opportunities to improve campaigns.
You do not need to be an expert in every advertising platform. We value relevant marketing experience, strong fundamentals, attention to detail, and the willingness to grow into the technical aspects of paid media.
Our culture values collaboration, innovation, accountability, curiosity, and a strong work ethic. You will work closely with our creative, digital marketing, development, and account management teams to deliver exceptional service to our clients.
This role reports to the Digital Marketing Director and will play an important part in shaping and executing our clients’ digital advertising strategies.
About Frontier Business Group
Frontier Business Group was founded in 2016 as a collective of specialized marketing and business development companies. Our brands, including Frontier Media Labs, RIG94, and Blair Political Partners, each contribute unique expertise to our clients.
We are committed to solving for opportunity and driving growth through innovative, creative, and results-focused marketing solutions.
Pay: $40,000.00 - $52,000.00 per year
Benefits:
- Health insurance
- Paid time off
- Professional development assistance
Experience:
- Google Ads: 1 year (Required)
- Meta Ads: 1 year (Required)
Ability to Commute:
- Jefferson City, MO 65101 (Required)
Work Location: In person
