To improve the health of the communities we serve through contemporary, innovative, quality healthcare solutions.
Schedule: Full Time
What You'll Do
The Vice President of Marketing and Communications, is an enterprise leader responsible for leading the strategic development and execution of marketing, branding, and communications initiatives across Freeman Health System’s multi-state footprint and all markets and service areas. This system-level role ensures consistent messaging, strengthens the organization’s reputation, and drives patient engagement, service line growth, physician alignment, and market expansion. The Vice President of Marketing and Communications oversees enterprise marketing, communications, digital strategy, media relations, brand management, and executive communications, while serving as a key advisor to the Chief Strategy Officer and executive leadership team.
Responsibilities
Enterprise Marketing & Growth
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Develop and implement a comprehensive, system-wide marketing and growth strategy aligned with organizational priorities
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Lead service line marketing initiatives to drive patient acquisition, retention, and access
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Support physician recruitment and referral development efforts
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Oversee campaigns tied to priority service lines and key markets
Brand Strategy & System Positioning
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Establish and govern enterprise brand strategy, standards, and positioning across all markets
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Ensure consistency across all channels, locations, and service lines
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Lead branding efforts for acquisitions, expansions, and new facilities
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Strengthen overall brand awareness, preference, and competitive positioning
Communications (Enterprise-Wide)
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Oversee internal communications to support employee engagement and organizational alignment
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Lead external communications, including public relations and media strategy
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Direct crisis communications and reputation management efforts
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Serve as a key spokesperson or media contact when appropriate
Executive Communications
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Lead CEO and senior leadership messaging, speechwriting, and thought leadership
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Support executive visibility, media engagement, and strategic communications
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Develop system-wide narratives for major initiatives, growth efforts, and transformation activities
Digital & Consumer Experience
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Oversee website strategy and digital front door performance
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Direct digital marketing, SEO/SEM, and paid media strategies
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Lead social media strategy and consumer engagement efforts
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Manage marketing technology platforms, analytics, and automation
Creative & Content
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Oversee creative services and ensure high-quality brand execution
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Direct system-wide content development, storytelling, and campaign strategy
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Ensure consistency in messaging and visual identity across all platforms
External Affairs & Stakeholder Engagement
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Lead media relationships and external communications partnerships
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Support community and stakeholder engagement in coordination with executive leadership
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Manage agency relationships, vendor strategy, and marketing partnerships
Organizational Leadership & Management
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Build and lead a high-performing, enterprise-wide marketing and communications organization
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Establish priorities, performance expectations, and accountability measures
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Manage budgets, vendor relationships, and return on marketing investment
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Partner with clinical, operational, and administrative leaders to support system strategy
Organizational Structure / Reporting Model
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Leads a centralized, enterprise marketing and communications function with system-wide accountability
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Provides strategic oversight across all markets with coordinated local execution
Direct oversight typically includes:
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Marketing & Growth
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Communications & Public Affairs
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Digital Strategy & Consumer Experience
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Brand & Creative Services
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Content & Social Strategy
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Executive Communications
Market Alignment Model:
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Local or regional marketing teams operate in a matrixed structure:
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Solid-line accountability to CSO (strategy, standards, priorities)
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Dotted-line locally for day-to-day execution
Primary Partnerships
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Physician enterprise (growth and recruitment alignment)
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Operations (service line execution and access)
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Human Resources (employer brand and internal communications)
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Information Technology (digital platforms and infrastructure)
Adjacent Functions (Outside Direct Oversight)
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Enterprise strategy and market planning
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Business development and partnerships
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M&A strategy and integration governance (CMCO supports branding and communications)
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Enterprise Project Management Office (EPMO)
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Enterprise KPI governance and performance analytics
Requirements
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Bachelor’s degree in Marketing, Communications, Public Relations, Business, or related field (Master’s preferred)
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12+ years of progressive leadership experience in marketing and communications, preferably in healthcare or similarly complex organizations
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Demonstrated experience leading multi-market, enterprise-level marketing functions
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Proven ability to drive growth through integrated marketing and consumer engagement strategies
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Experience managing brand strategy, media relations, and crisis communications
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Strong leadership, communication, and executive presence
Freeman Perks and Programs
For eligible full time and part time employees Freeman offers a wide variety of career opportunities, a great work culture and generous benefits, most starting day one!
Health, vision, dental insurance
Retirement with employer match
Wellness program with discounts to Health Insurance or Cash Bonus with Participation
Milestone payments with longevity of employment
Paid Time Off (PTO) or Flex time off (FTO)
Extended Sick Pay
Learning Center designated only for Freeman Family members
Payroll deduction at different locations such as The Daily Grind, Freeman Gift Shop, Cafeteria, etc.
