THE ROLE
The Publicity Coordinator, Executive & Client Programs runs the day-to-day personality PR engine for OKL LLC affiliate leaders and select Amplify clients. Reporting to the Senior Manager, Operations at Amplify Co. Enterprises, this role owns the ground-game of executive publicity — booking, briefing, coordinating, following up, and quietly making sure that the leaders Amplify supports show up prepared, on-brand, and on time.
This is an entry-level FTE role. It requires entry-level PR/communications work experience but is not itself an internship. The successful candidate will treat the role as an accelerated craft apprenticeship, building the reflexes of a senior publicist through a heavy volume of well-documented, well-coordinated PR programs across multiple OKL affiliates.
The Publicity Coordinator works closely with Amplify’s Design Co. team on visual and video assets, and with the Senior Manager, Operations (AI Technology) on agentic AI tooling for research, drafting, and coordination — always under the Human-in-the-Loop standard.
THE CORE MANDATE
“Make sure the personalities Amplify supports show up prepared, on-brand, and on time — and never miss a media window.”
THE ENGAGEMENT MODEL
This is a shared services role: employed by Amplify, deployed as a PR resource to leaders across the OKL LLC affiliate portfolio and to a rotating set of Amplify clients. In practice that means:
- Your manager is the Senior Manager, Operations at Amplify. 1:1s, feedback, and growth conversations happen with them.
- Each supported leader or client is treated as an engagement, with a documented PR plan and cadence, tracked in Amplify’s Project Management tools.
- You time-track against each engagement so the work is auditable for Amplify client work and for internal billing across OKL affiliates.
- You handle confidential leader information across sister businesses; data, briefings, and pitch trees stay within the entity they belong to.
KEY RESPONSIBILITIES
1. Speaking, Conference & Broadcast Bookings
- Research, source, and pitch speaking opportunities — panels, keynotes, conference sessions, industry roundtables, public appearances — for supported leaders.
- Own the booking lifecycle end-to-end: pitch, response, contracting, briefing, logistics, on-site (or remote) coordination, and post-event follow-up.
- Book podcast and broadcast appearances (audio, video, streaming) and prep the leader with briefing docs, key messages, and warm intros where relevant.
- Maintain a shared calendar of every upcoming appearance across the portfolio; surface conflicts, prep needs, and travel logistics early. Coordinate with EAs to ensure leaders book travel.
2. Press, Media & Content
- Draft and coordinate press releases, statements, and byline articles under senior review; align voice to each leader’s standard.
- Build and maintain targeted press lists and journalist relationships; log outreach and coverage in the CRM alongside the Marketing Specialist.
- Coordinate embargoes, exclusives, and media windows; enforce embargo discipline without exception.
- Manage measurement and reporting: coverage summaries, share-of-voice snapshots, and impact recaps back to each leader and to the Senior Manager, Operations.
3. Creator & Social Media Support
- Support supported leaders on their owned social and creator channels: post scheduling, content coordination, comment triage, community management guidance.
- Coordinate with the Marketing Specialist on cross-channel calendar alignment and with the Design team on visual assets, motion graphics, and video edits.
- Package and repurpose speaking, podcast, and press moments into creator-channel content.
- Apply Human-in-the-Loop rigorously — AI-drafted captions, replies, and post copy get senior review before publishing.
4. Publishing & Long-Form Content Coordination
- Coordinate with ghost writers, editors, and publishers on book and academic instructional content projects for supported leaders.
- Manage editorial timelines, review cycles, permissions, and stakeholder sign-offs; keep manuscripts and reviewer feedback organized and confidential.
- Interface with academic institutions, publishing houses, and thought-leadership outlets where required — always under senior direction.
- Own the launch coordination for published works: press, speaking tie-ins, podcast pitches, and creator-channel campaigns rolled up into a single plan.
5. Appearance Programs, Gifts & Logistics
- Coordinate appearance giveaways, branded gift kits, and event-specific collateral for supported leaders and clients.
- Partner with the Design team on gift packaging, printed materials, and any on-brand physical assets required for appearances.
- Manage vendor procurement for gifts, printing, and event logistics through Amplify’s approved vendor process.
- Track budgets against each engagement and reconcile spend with the Senior Manager, Operations.
6. AI Tooling, Design Coordination & Operating Discipline
- Use agentic AI tools — under the Senior Manager, Operations (AI Technology)’s tooling standards — for research, pitch drafting, coverage monitoring, and coordination.
- Partner with the Design & Experience team for visual, motion, and video assets; brief them cleanly, respect their process, and route requests through the Ops PM system rather than side-channels.
- Live inside Amplify’s operating system: PM tool for every engagement, daily time tracking, weekly status cadence, documented change orders for any scope expansion.
- Apply the Human-in-the-Loop standard on every AI-drafted output — captions, pitches, copy, imagery — before it reaches a leader, client, or public channel.
THE IDEAL CANDIDATE
- 0–2 years of professional experience in PR, communications, publicity, media relations, executive-office support, journalism, or a comparable adjacent field. Internships, campus press, campaign work, and speaker-bureau internships count.
- Excellent written communication and an editor’s eye. You catch the typo, the tone slip, the off-brand phrase, and the embargo violation before they ship.
- Comfortable coordinating multiple senior stakeholders across multiple entities without dropping details.
- Comfort with (and curiosity about) modern AI tooling. Understanding of where AI accelerates the work and where it must never touch the world without human review.
- Working knowledge of the modern PR / creator toolkit: media list tooling (e.g., Muck Rack, Cision, Prowly), scheduling and social platforms (LinkedIn, X, Instagram, YouTube), podcast discovery (e.g., Listen Notes, Podchaser), and standard CRM.
- High personal discretion. This role sees confidential leader schedules, unpublished manuscripts, and embargoed news across a portfolio of businesses. That trust is the job.
- Bias for motion and comfortable in a small-team environment where context shifts quickly.
SUCCESS METRICS — FIRST YEAR
1. Bookings: a target volume of speaking, podcast, and broadcast appearances booked and delivered across the supported portfolio, with published leader-level scorecards.
2. Coverage: measurable, documented press coverage lift for at least two supported leaders, tied to specific PR programs.
3. Publishing: at least one long-form publishing initiative (book, academic content, or comparable) advanced measurably against its editorial timeline.
4. Systems: 100% of engagements live in the Ops PM tool with weekly status cadence adherence, and 100% daily time-tracking compliance.
5. Standards: zero embargo breaches, zero AI-attributed standards incidents, and zero cross-entity confidentiality incidents.
6. Craft: a documented growth plan showing measurable progression toward a Publicity Manager-level skill set by year-end.
HOW THIS ROLE LIVES THE AMPLIFY STANDARD
This role operates under Amplify’s Client & Work Standards. In a PR context these apply with particular weight:
- Elevated by Default — nothing goes out under a leader’s name, a client’s name, or Amplify’s name that isn’t finished work.
- Human-in-the-Loop on All AI Output — no AI-generated copy, imagery, or media leaves the building without senior review and sign-off.
- Client Confidentiality — leader schedules, embargoed news, unpublished manuscripts, and pitch trees are strictly confidential, including across the OKL affiliate portfolio.
- Speaking & External Appearances Require Approval — this policy applies to the people you’re booking as well as to you.
- No Verbal Scope Agreements — bookings and coverage commitments made verbally do not exist until they are documented.
- Bias for Motion — a booked opportunity that misses the media window is a lost opportunity. Respond same-day.
ABOUT AMPLIFY & OKL LLC
Amplify Co. Enterprises is a boutique business and design consultancy that helps Fortune 500 organizations move from strategy to launch. Amplify is one of several operating businesses owned by OKL LLC, the parent holding company. Several OKL affiliates are led by senior operators and subject-matter experts who benefit from consistent personality PR support across owned channels, press, and stage.
EQUAL OPPORTUNITY
Amplify is an equal opportunity employer. We hire, promote, and reward based on capability, character, and contribution — regardless of race, gender, age, religion, disability, sexual orientation, or background. We actively cultivate an inclusive, respectful, and high-trust environment.
Pay: From $36,000.00 per year
Work Location: In person
