Position Summary
The Communications Manager is responsible for managing all aspects of communication, public relations, and marketing. Build and maintain the Girl Scout brand. Incorporate internal (girls, parents and volunteers) and external audiences (communities within the council’s jurisdiction of 34 counties) in the development and implementation of a comprehensive annual communications/marketing plan in support of organizational strategy and objectives. Specific responsibilities include communication development; aligning marketing plans with organizational development; partners with leadership team to ensure effective communication to customers and members; and website management. This is a hands-on position.
Position Start Date: August 3, 2026
Essential Functions
- Office will be located in any of our five regional Centers: Ann Arbor, Jackson, Kalamazoo, Lansing, or Saginaw.
- Develop annual marketing plan in support of organizational strategy and objectives.
- Direct implementation and execution of marketing policies and practices.
- Assist with marketing communications by coordinating with all departments, in particular, will partner with:
- Membership department to promote and increase both girl and adult recruitment.
- Property department to increase rentals at all properties.
- Outdoor department to increase attendance at camps and outdoor programs.
- Program and Education department to increase attendance at programs and training opportunities.
- Product Program departments to increase knowledge and participation of Fall Product Program and Cookie Program.
- Customer Experience department with online store promotions and website.
- Chief Information and Property Officer to partner in Information and Technology solutions including, but not limited to, databases and streamlined processes.
Working in partnership with all departments, ensure the timely and on budget delivery of all key print materials for the council including, but not limited to the annual report, fundraising materials, recruitment materials, The Trefoil Times, and camp guides.
Develop and manage communications team including the implementation of new and/or improved internal processes.
- Manage council website to create and maintain a positive image of Girl Scouting.
- Serve as council spokesperson as necessary and appropriate including, but not limited to, fielding inquiries from news media and providing guidance and speaking points on responding to requests for information regarding Girl Scouts Heart of Michigan.
- Develop alumnae database in order to re-connect with past Girl Scouts and nurture and promote their involvement/engagement with Girl Scouts Heart of Michigan.
- Promote and assure consistent messages across our entire staff in all regional centers.
- Partner with staff to move legislative efforts forward related to having Girl Scout presence at all of our schools.
- Implement the council’s media relation efforts and publicity initiative, including identifying and prioritizing key events, messages, and audiences.
- Continue with promotion and creation of The Girl Scout Advantage podcast series.
- Oversee social media, including Facebook, Pinterest, and Instagram; and, explore SnapChat and Twitter.
- Willing to become a member of Girl Scouts of USA annually.
- Other duties as assigned.
Competencies
- Leadership
- Strategic Thinking
- Project Management
- Financial Management
- Customer Focus
- Organizational Skills
- Problem Solving/Analysis
- Technical Capacity
- Learning Orientation
- Presentation Skills
- Teamwork Orientation
Education and Experience
- Bachelor’s degree or equivalent experience in a related field
- Experience with volunteer organizations with a knowledge of Girl Scouting preferred
- Marketing experience within a nonprofit environment
- Supervisory experience with a multifaceted team
- Website management
- Experience with HTML Web technologies and applications preferred
- Experience with software including: Adobe Creative Suite, Microsoft Office.
Work Schedule
- This is a full-time position
- Position requires flexibility with a schedule that could change weekly based on need
- Position requires candidates to work evenings and weekends.
Travel
This position requires up to 50% travel. Must have own transportation. Frequent travel within the council areas to various meeting locations with staff and volunteers. Travel is primarily during the business day and evening hours. Some overnights will be required.
Work Environment
Operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets. Will sit in front of a computer for prolonged periods of time. Able to lift and/or manipulate up to 20 pounds.
Organizational Values
- Integrity: Our People are hardworking, honest, effective communicators, and take responsibility for actions and outcomes, even when no one’s watching.
- Positive Mindset & Attitude: Our People choose to perceive and react through a lens of empathy, enthusiasm, curiosity, and helpfulness while being passionate, solution-oriented, service-minded, and driving towards goals.
- Unquestionable Excellence: Our People actively take initiative to fulfill our mission and are willing to work hard to bring our vision to life through resilience, determination, inspiration, personal growth and continuous learning.
- Mission Driven: Our People are inclusive and care deeply about girl development. In partnership with stakeholders throughout the organization, they utilize strategic planning and patience to move strategy and the mission forward.
- Collaborative Changemaker: Our People are intentionally present and forward thinkers dedicated to inspiring others and sharing skills through mentoring, service leadership, practicing radical candor, taking risks, intentional youth development, who are open to change and feedback.
Supervisory Responsibility
This position manages all employees of the communications department and is responsible for the performance management and hiring of the employees within the department.
Benefits
- Medical, Dental, Vision
- Employer Paid Life and Disability
- Voluntary Life
- Flexible Spending Account
- 403(b)
- Employee Assistance Program
- Vacation, Sick, Personal and Holiday Pay
Equal Employment Opportunities Statement
Girl Scouts Heart of Michigan provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, or service in the military. Equal employment opportunity applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
