Company Description
Be part of something great!
Synchrony Group is an independently owned network of companies, headquartered in West Chester, PA.
At Synchrony, we are dedicated to providing the highest quality products and services in the medical communications industry. Our vision is to create the highest value for our clients and the most opportunity for our team members, while working together to improve the lives of patients. Collectively, we are leaders in strategic planning, development, and execution of best-in-class programs that address medical needs, maximize strategic objectives, and make significant scientific and clinical contributions. Our passion and commitment to improving outcomes for our clients, healthcare professionals, and patients drives us to exceed expectations in everything we do.
Synchrony consists of integrated groups of medical-scientific, clinical, creative, commercial, and industry experts. Synchrony Healthcare Communications specializes in branded and disease state marketing/promotional campaigns and initiatives. Our teams reflect our commitment to excellence—we’re smart, enthusiastic, and driven. We align the skills, experiences, and perspectives of diverse individuals to achieve unparalleled results in an environment of respect and mutual support. Above all, we are passionate about changing the world and improving the lives of patients.
Our success is built on the foundation of our team, and we’re always striving to strengthen our foundation. More than just seeking out the best and brightest to join us, we also create a work environment in which employees are respected and encouraged to grow.
Are you looking to be part of something great? We’d like to meet you!
Job Description
The Associate Creative Director, Art, partners with internal teams and clients on strategy, design, and execution of innovative pharmaceutical marketing initiatives. This individual understands client challenges and industry trends, participates in new business opportunities, drives the strategic direction of creative initiatives, and assembles large project teams that can conceptualize, produce, design, and deliver engaging creative solutions.
Job Duties
Creative Services
-
Partner with internal core team members to develop and drive the strategic direction of client deliverables and new business initiatives
-
Engage with client teams to understand their brand, key messages, and strategic objectives and to communicate a creative vision
-
Understand therapeutic areas and target audiences of the products Synchrony supports
-
Contract with and provide direction and oversight to external partners and freelance Creative personnel as needed
-
Collaborate with internal and external stakeholders to establish project scopes and budgets
-
Ensure adherence of assigned project teams to project timelines, scopes and budgets
-
Conceptualize and brainstorm innovative brand experiences
-
Review all materials associated with a project and provide feedback as needed regarding design, adherence to project specifications, audience appropriateness, and consistency with established creative strategy
-
Provide project sign-off, ensuring adherence with creative direction and QA process
-
Present work, provide design rationale, and defend work in creative reviews or meetings with internal teams
-
Present creative ideas and deliverables to clients and relay feedback to teams, taking care to interpret and communicate feedback in a way that results in meaningful updates to the project
-
Participate in new business pitches, representing the vision for creative
-
Recognize and identify staffing needs, develop strong relationships with freelancers and recruiters
-
Keep current with trends in advertising, branding, design, digital technologies, and new media
-
Ensure adherence to all internal and client processes
Leadership/Management
-
Assist senior leadership with the design and implementation of corporate strategies
and cross-selling initiatives -
Monitor and manage assigned creative activities to ensure timely delivery of products and services, on strategy and within budget
-
Lead, develop, and provide project-specific oversight to assigned internal Creative team members
-
Foster and develop collaboration among departments, internal groups, and individuals to ensure innovative and collaborative solutions to client needs
-
Ensure team compliance with product style guidelines, client contracts, timelines, and budgets
Key Competencies
- A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
-
Ability to provide management direction and developmental support to direct reports in preparation for future positions; provide challenging and stretching assignments; push tasks down to empower others; share ownership and visibility
-
Ability to oversee, manage, and support priorities and workflow to ensure high-quality project execution according to project timelines and budgets
-
Ability to manage outcomes to win-win resolution
-
Able to identify key issues; creatively and strategically overcome challenges or obstacles
-
Strong presentation and persuasion skills: Can develop a clear point of view and tell a meaningful "story"; is effective in a variety of settings and group sizes with clients, peers, subordinates, and management; confidently expresses both data/facts, plus more controversial topics; commands attention and can manage group dynamics
-
Ability to think in abstract terms; can make connections between unrelated ideas; can formulate innovative concepts; is seen as original and value-added in brainstorming sessions
-
Ability to present ideas and supporting rationale to internal and external teams in an effective manner
-
Demonstrated ability to manage key constituent relationships
-
High level of integrity, confidentiality, and accountability
-
Strong creative design, conceptual, and visual story-telling skills
-
In-depth knowledge of Adobe Creative Cloud design software and Microsoft Office Suite
-
Working knowledge of, or hands-on experience with, interactive programming
-
Excellent analytical thinking, planning, prioritization, and execution skills
-
Effective attention to detail and high degree of accuracy
-
Strong time management and project management skills
-
Excellent verbal and written communication skills
-
Ability to work under tight deadlines and multitask
-
Ability to work independently; self-motivated
-
Ability and desire to participate and interact effectively on a team
-
High energy level and team player
Qualifications
Requirements
-
Bachelor’s degree in visual communications, graphic arts, or related course of study
-
Minimum of 5 years’ creative design experience at a medical communications/advertising agency
-
Proven history of leading creative activities across multiple forms of media (eg, print, digital, video, interactive)
Preferred Skills/Experience
-
Agency experience on pharmaceutical accounts
-
Familiarity with video and motion graphics
Working Conditions
-
Primarily remote position
-
Occasional travel to attend live client or internal team meetings
-
Ability to commit to extra and/or nontraditional hours as client needs require
Additional Information
All your information will be kept confidential according to EEO guidelines.
