Position Summary:
Cadwell is seeking a Content Marketing Specialist to serve as the lead marketer and strategic voice of our neurodiagnostic, neuromonitoring, and sleep diagnostic product lines. This role is designed for a marketing strategist passionate about working collaboratively with cross-functional teams to identify and execute opportunities that connect our community with high-value content. As our lead product storyteller, you will bridge the gap between complex technical specifications and clinical benefits, ensuring every asset reinforces Cadwell's brand promises while driving measurable engagement across our direct sales and international distributor channels.
Key Duties / Responsibilities:
- Develop and execute a comprehensive editorial calendar that aligns content outputs with product launch cycles and quarterly business objectives, measured by the consistency and completeness of planned content outputs relative to agreed-upon timelines.
- Create, edit, and manage high-impact content, including digital ad campaigns, white papers, case studies, brochures, and catalogs for web, social media, and email, measured by stakeholder satisfaction, adherence to brand voice, and minimal revision cycles through internal review.
- Lead content strategy for the company website (WordPress), ensuring site is optimized for both search engines and AI-driven answer engines (SEO/AEO), measured by directional improvement in audience engagement and content discoverability over defined review periods.
- Collaborate with product management to develop tools that empower our global sales force to address clinical objections and community value across product and services lines, measured by utilization rates and qualitative feedback from the direct sales team and international distributors.
- Maintain and enforce the content and editorial style guide to ensure messaging consistency across all public-facing touchpoints, from social media posts to large-scale trade show graphics, measured by cross-functional stakeholder feedback and periodic brand consistency audits.
- Utilize project management and other marketing tech tools to manage publication schedules, agency relationships, and cross-departmental collaborations, measured by stakeholder feedback and the ability to manage competing priorities without disruption to output quality or deadlines.
- Use GA4 and Salesforce data to measure campaign effectiveness, reporting on content utilization and ROI to inform future iterations.
- Proficiency with AI-assisted content tools (such as ChatGPT, Claude, or Jasper) to accelerate content production, with a demonstrated understanding of how to apply human editorial judgment and regulatory review protocols to AI-generated output.
- Perform other duties as requested, directed, or assigned.
Education / Experience:
- Bachelor's degree in marketing, communications, or related field
- 3+ years of experience in content or product marketing, preferably within the B2B medical device or healthcare technology sector
- A strong digital portfolio showcasing examples of marketing content and campaign development
Job Knowledge / Requirements:
- Ability to distill complex concepts in neurodiagnostics, neuromonitoring, and sleep diagnostics into evidence-based, persuasive copy for digital and print.
- Leverage Salesforce Account Engagement/Pardot to execute high-conversion, segmented email campaigns and automations.
- Knowledge of Google Analytics (GA4) and website tracking protocols, including the implementation of UTM parameters to monitor asset performance and provide actionable insights across platforms.
- Expert-level proficiency in creating and managing visual/writer content for LinkedIn, Meta, and X, spanning organic community engagement and paid social ad campaigns.
- Understanding of the regulatory environment surrounding medical device promotion (FDA, HIPAA, GDPR), to ensure all content is evidence-based and compliant.
- Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator), and WordPress.
- Expertise in segmenting lead and customer databases to deliver personalized, high-conversion emails tailored to clinical personas.
- Demonstrated passion for learning and mastering new marketing tools as the landscape evolves.
- 10-20% travel to tradeshows, commercial events, and customer sites.
Physical Requirements / Working Conditions:
- General office positions may require some reaching, bending, stooping, squatting, crawling, kneeling, pushing, pulling, lifting and carrying up to 20 pounds, finger dexterity, repetitive motions, standing, walking, sitting, hearing, visual acuity, color vision, and 2-way written/verbal communication. More specific details may be provided as needed or requested.
- Extensive use of computer
- Work outside normal business hours may be required to meet business needs
Cadwell Industries, Inc. is an Equal Opportunity Employer, and as such affirms the right of every person to participate in all aspects of employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. If you are interested in applying for employment and need special assistance or an accommodation to apply for a posted position, contact our Human Resources Department at [email protected].
