Turn Your Personality and Product Passion Into a Career
Alliance Entertainment is launching Alliance Live Commerce, a new sales division built around live shopping on TikTok Live, Whatnot, eBay Live, and other live-commerce platforms. We are looking for energetic, credible, sales-driven personalities to become the on-camera sellers who help build this business from the ground up.
This is not a traditional retail position, a call-center role, or a job where you read from a script. You will host live shows, demonstrate products, interact with viewers in real time, create urgency and excitement, and turn product knowledge and personality into sales.
You will work inside Alliance Entertainment's 900,000-square-foot distribution center in Shepherdsville, Kentucky, with access to approximately 325,000 SKUs. The warehouse itself will be part of the experience: real inventory, real products, and authentic live selling from one of the largest entertainment distribution operations in North America.
The Products You May Sell
Alliance carries an unusually broad assortment of entertainment and pop-culture products. Live shows may focus on one category, one brand, one intellectual property, a new-release event, or a mix of warehouse finds.
- Vinyl records, CDs, box sets, special editions, catalog music, and weekly new music releases
- Movies and television on DVD, Blu-ray, 4K Ultra HD, collector editions, and specialty video
- Video games, consoles, accessories, Nintendo Switch products, Xbox products, and gaming merchandise
- Arcade machines, home arcade products, and related gaming hardware
- Funko products and other licensed pop-culture collectibles
- Handmade by Robots products
- Toys, figures, statues, plush, dolls, and licensed merchandise
- Trading cards, sports cards, gaming cards, and other collectible products, where applicable
- Consumer electronics, accessories, and entertainment-related technology
- Books, comics, graphic novels, and other entertainment publishing products, where applicable
- Limited editions, exclusives, signed items, numbered products, and premium collectibles
- New, frontline merchandise with sustainable recurring demand
- Returns, excess inventory, closeouts, open-box items, and products with shopworn packaging when clearly disclosed
Examples of Live Shows
- Wednesday Night Vinyl New Releases, featuring records scheduled for Friday street date
- New Music Friday previews and artist- or genre-specific music shows
- Reggae, rock, heavy metal, hip-hop, country, jazz, soundtrack, and catalog-music shows
- Hello Kitty, Star Wars, Marvel, Disney, anime, horror, gaming, and other IP-focused events
- Funko, Handmade by Robots, toys, collectibles, and limited-edition product shows
- Video game, console, accessory, and arcade-product shows
- Movie, television, 4K, horror, cult-film, and collector-edition video shows
- Warehouse deals featuring excess inventory, returns, closeouts, or shopworn packaging
- Seasonal events, holiday shows, product launches, brand events, and special promotions
What You Will Do
- Host live shopping broadcasts on TikTok Live, Whatnot, eBay Live, and other approved platforms.
- Present products in an engaging, knowledgeable, authentic, and sales-oriented manner.
- Explain product features, editions, condition, availability, value, and relevant background information.
- Interact continuously with viewers, answer questions, respond to comments, and build a sense of community.
- Create urgency and excitement without making inaccurate or misleading claims.
- Conduct fixed-price sales, auctions, product drops, themed events, and other live-selling formats.
- Learn new product categories and prepare for scheduled shows.
- Work with the Director, Alliance Live Commerce and warehouse, merchandising, purchasing, marketing, and operations teams.
- Help select products and develop show concepts based on inventory, new releases, seasonality, customer interest, and sales performance.
- Follow pricing guidance, minimum selling prices, auction rules, product-condition disclosures, and margin requirements.
- Accurately describe returns, open-box items, excess inventory, or shopworn packaging when those products are featured.
- Maintain an energetic and professional on-camera presence during extended live sessions.
- Help build repeat audiences, followers, customer loyalty, and recurring appointment-viewing programs.
- Review performance data and use coaching to improve conversion, revenue per hour, average order value, and customer engagement.
- Represent Alliance Entertainment, its vendor partners, and the products we sell with professionalism and credibility.
What We Are Looking For
- A natural salesperson who enjoys engaging people and asking for the sale
- Strong on-camera presence and the ability to hold an audience's attention
- Energy, confidence, authenticity, and a positive personality
- Excellent verbal communication and the ability to explain products clearly
- Quick thinking and the ability to adapt when a live show changes direction
- Curiosity and willingness to learn across multiple entertainment categories
- Comfort interacting with viewers and responding to live comments
- Good judgment, reliability, preparation, and attention to detail
- A collaborative attitude and willingness to receive coaching
- The stamina and discipline to remain engaging during long or frequent live broadcasts
Experience That Could Make You a Strong Candidate
Direct live-commerce experience is preferred, but we are open to compelling candidates from adjacent backgrounds who demonstrate strong sales ability, product passion, and on-camera potential.
- TikTok Live, Whatnot, eBay Live, Amazon Live, Twitch, YouTube Live, Instagram Live, or similar platforms
- Retail sales, commissioned sales, auctions, product demonstrations, or home-shopping environments
- Social-media content creation, livestreaming, podcasting, broadcasting, radio, television, theater, or public speaking
- Music retail, record stores, gaming stores, toy stores, collectibles businesses, hobby shops, or entertainment retail
- Deep knowledge of vinyl, music, movies, video games, Funko, toys, trading cards, collectibles, anime, or pop culture
- Customer service or community management in a fast-paced consumer environment
What Success Looks Like
- You build a recognizable, trusted on-camera personality.
- Viewers return because they enjoy your shows and value your product knowledge.
- You consistently convert engagement into profitable sales.
- You help establish recurring programs that customers anticipate each week.
- You learn which products, categories, formats, and selling techniques perform best.
- You contribute ideas and help improve the business as Alliance Live Commerce sales.
Why This Opportunity Is Different
Most live sellers work with a narrow product assortment or sell from a small studio. At Alliance, you will work where the inventory is located and have access to an extraordinary range of products across music, video, gaming, toys, collectibles, electronics, and pop culture.
Alliance plans to begin with a focused team and scale based on performance. Strong sellers may have opportunities to become lead hosts, specialize in major categories, develop signature shows, train other sellers, contribute to programming, and advance into broader live-commerce leadership roles.
Work Environment and Schedule
- This is a full-time, on-site position at Alliance Entertainment's distribution center in Shepherdsville, Kentucky.
- This position is not remote or hybrid.
- The role will be performed in and around an active warehouse environment.
- Schedules may include daytime, evening, and occasional weekend broadcasts based on customer viewing patterns and programming needs.
- The position requires the ability to remain on camera, speak, present, and engage viewers for extended periods.
Why Join Alliance
This is a unique opportunity to help build a new business inside an established public company. You'll have access to a 900,000-square-foot distribution center, approximately 325,000 SKUs, strong supplier relationships, experienced operational support, and the autonomy to be part of one of Alliance Entertainment's most important future growth initiatives.
At Alliance, we know that attracting top talent means offering more than just an exciting career opportunity. Employees are supported with a competitive total rewards package that includes:
- Competitive salary with commission opportunity
- Comprehensive medical, dental, and vision insurance
- Employee Assistance Program
- Employee ownership opportunity through Restricted Stock Awards
- Employee retail discount program
- Employer-paid life insurance
- Employer-paid short-term and long-term disability coverage
- Growth and advancement opportunities
- On-site coffee truck (Fridays)
- Paid holidays
- Paid time off
- Reasonable work expectations with focus on results and accountability
- Recognition and reward programs for milestone achievements; wellness challenge
- Supportive culture that values work-life balance and employee well-being
- Tuition reimbursement to support continued learning and career development
- 401(K) with employer match
These benefits are designed to support your well-being, recognize your contributions, and help you grow with Alliance over the long term.
How to Apply
Please submit your résumé and a brief explanation of why you would be an effective Live Commerce Seller to [email protected]. Links to livestreams, social-media accounts, videos, podcasts, sales demonstrations, or other examples of your presentation style are welcome, but they are not required to apply.
You do not need to match every preferred qualification. If you are an exceptional salesperson, a compelling personality, or a true enthusiast in one or more of our product categories, we encourage you to apply.
About Alliance Entertainment
Alliance Entertainment is a leading distributor and wholesaler of music, movies, video games, electronics, arcades, toys, collectibles, and entertainment products. The company serves a broad range of retail and consumer channels and operates a large-scale distribution platform from Shepherdsville, Kentucky.
Alliance Entertainment is an equal opportunity employer. Final compensation, benefits, work schedule, and any additional employment requirements will be provided by Alliance Entertainment Human Resources.
Work Location: In person
