CLASSIFICATION TITLE: Outreach Coordinator
UNION CODE: R04
FT/PT: Full-time
PAY PLAN: 12-month
WORKPLACE TYPE: On-site (work in-person at business location)
ANTICIPATED HIRING RANGE: Starting salary upon appointment is not expected to exceed $5,540 per month
CSU CLASSIFICATION SALARY RANGE: $5,540 - $7,893
PAY BASIS: Monthly
BENEFITS: CSUB offers a best-in-class benefit package for eligible employees that includes an array of medical plans, choice of dental plans, vision coverage, retirement participation in CalPERS, CSU tuition waiver, up to 24 vacation days per year, sick leave with unlimited accrual, 15 paid holidays per year and more! See our benefits website for additional information.
CANDIDATES ELIGIBLE TO APPLY: Open to all qualified applicants.
POSITION PURPOSE: Under general direction of the Director of Outreach and New Student Programs, the Outreach Coordinator is responsible for the development, implementation, coordination, and continuous assessment of comprehensive outreach, recruitment, and enrollment initiatives designed to increase access and enrollment of prospective students. The incumbent exercises independent judgment in planning and executing recruitment strategies, identifying opportunities to strengthen enrollment pipelines, developing collaborative partnerships, evaluating program effectiveness, and recommending improvements that enhance prospective student recruitment and enrollment outcomes. The position also provides lead work direction to professional staff and student assistants, supports international recruitment efforts, and manages assigned budgets.
DUTIES & RESPONSIBILITIES:
Strategic Outreach, Recruitment, Enrollment, & Partnership Development
- Independently develop, coordinate, implement, and evaluate comprehensive outreach, recruitment, enrollment, and partnership strategies to support undergraduate and transfer enrollment goals.
- Represent the university at college fairs, recruitment events, high schools, community colleges, community-based organizations, and other educational venues.
- Conduct presentations, workshops, and information sessions for prospective students, families, counselors, educators, community partners, and international stakeholders regarding admissions requirements, academic programs, financial aid, and student support services.
- Coordinate recruitment initiatives targeting diverse student populations, including first-generation, underserved, transfer, and special population students.
- Develop, cultivate, and maintain collaborative partnerships with K-12 schools, community colleges, educational agencies, community-based organizations, and recruitment partners to strengthen enrollment pipelines and expand access to higher education.
- Collaborate with academic colleges, student affairs departments, financial aid, admissions, and campus partners to develop and implement recruitment programs aligned with institutional enrollment priorities.
- Represent the university on educational advisory committees, community organizations, regional recruitment networks, and partnership initiatives.
- Develop communication plans, marketing strategies, and outreach materials designed to enhance prospective student engagement and enrollment conversion.
- Coordinate large-scale recruitment programs, yield activities, campus visitation programs, enrollment events, and special outreach initiatives.
- Advise prospective domestic and international students regarding admissions requirements, application processes, enrollment procedures, and pathways to student success.
- Analyze recruitment, outreach, and enrollment trends to identify opportunities for growth and recommend strategic enhancements.
- Monitor and assess recruitment and partnership outcomes, identify program strengths and gaps, and implement data-informed improvements to support institutional enrollment objectives.
Lead Work Direction & Staff Coordination
- Provide lead work direction, training, and day-to-day coordination for outreach counselors, support staff, and student assistants.
- Coordinate schedules and logistical support and assist with assigning and monitoring recruitment initiatives, event coverage, and outreach activities.
- Develop training materials and facilitate onboarding for student ambassadors and outreach personnel.
- Monitor work quality and ensure consistency in customer service, recruitment messaging, and program delivery.
- Serve as a resource to staff regarding admissions, recruitment strategies, and student service practices.
- Recommend improvements to operational procedures and outreach processes.
Budget Administration & Data Collection
- Track and monitor outreach and recruitment budgets, expenditures, and program costs.
- Maintain accurate financial records and prepare budget reports as requested.
- Coordinate purchasing, travel expenditures, contracts, and event-related expenses in accordance with university policies and procedures.
- Assist with forecasting resource needs and identifying cost-effective recruitment strategies.
- Collect, analyze, and interpret recruitment, outreach, and enrollment data to evaluate program effectiveness.
- Generate reports and dashboards to support enrollment management decision-making.
- Assess recruitment activities and recommend data-informed improvements to outreach strategies.
- Monitor progress toward enrollment goals and prepare periodic reports for campus leadership.
REQUIRED QUALIFICATIONS: EDUCATION & EXPERIENCE – Equivalent to graduation from a four-year college or university in a related field, including or supplemented by upper division or graduate course work in counseling techniques, interviewing, and conflict resolution where such are job-related and equivalent to three (3) years of progressively responsible professional student services work experience. A master’s degree in Counseling, Clinical Psychology, Social Work, or a directly related field may be substituted for one year of experience. A doctorate degree and the appropriate internship or clinical training in counseling or guidance may be substituted for the three years of experience for positions with a major responsibility for professional career or personal counseling.
LICENSES – Possession of a valid driver’s license or the ability to obtain by date of hire.
SKILLS, KNOWLEDGE & ABILITIES (SKA’s):
- Regular and reliable attendance is required.
- Thorough knowledge of the principles of individual and group behavior.
- General knowledge of the principles, practices and trends of the student services programs, admissions, enrollment management, and higher education outreach practices, as well as general knowledge of the policies, procedures and practices of the program area to which assigned.
- General knowledge of individual counseling techniques.
- General knowledge, or the ability to rapidly acquire such knowledge, of the organizational procedures and activities of the
- specific campus to which the position is assigned.
- Working knowledge of student services programs outside the program to which immediately assigned.
- Ability to analyze complex situations accurately and adopt effective courses of action.
- Ability to advise students individually and in groups on complex student‑related matters.
- Ability to determine appropriate courses of action and proper techniques to utilize while engaged with individuals in personal interactions of an argumentative or sensitive nature.
- Ability to interpret and evaluate descriptions and explanations of problems brought forward by individuals or student organizations, analyze and define the problem, draw valid conclusions and project consequences of various alternative courses of action.
- Ability to carry out a variety of professionally complex assignments without detailed instructions.
- Ability to independently plan, coordinate, and evaluate complex recruitment initiatives.
- Ability to provide lead work direction and coordinate the work of staff and student employees.
- Strong presentation, communication, and relationship-building skills.
- Ability to analyze data and develop recommendations based on assessment findings.
- Knowledge of budget tracking and fiscal management practices.
- Demonstrated customer service experience requiring a very high level of diplomacy and professionalism.
- Ability to use tact and diplomacy to effectively handle a broad range of high level and sensitive interpersonal situations with diverse personalities, and to respond appropriately to conflicts and problems.
- Ability to initiate, establish, and foster communication and teamwork by maintaining a positive, cooperative, productive work atmosphere in the University with the ability to establish and maintain effective working relationships within a diverse population and with those from various cultural backgrounds.
- Excellent communication skills; ability to effectively communicate information in a clear and understandable manner.
- Thorough knowledge of English grammar, spelling, and punctuation.
- Ability to interpret, communicate and apply policies and procedures.
- Ability to maintain a high degree of confidentiality.
- Excellent organizational and time management skills with the ability to set own priorities to coordinate multiple assignments with fluctuating and time-sensitive deadlines.
- Excellent computer skills and competence with a variety of computer applications including word-processing, spreadsheets, databases, on-line systems, Internet as well as online calendaring and email.
- Working knowledge of or ability to quickly learn University infrastructure.
- Must be willing to travel and attend training programs off-site for occasional professional development.
- Must be able to work occasional holidays and adjust working hours to meet special jobs. May be called back periodically to perform work as needed on an emergency basis.
PREFERRED QUALIFICATIONS:
- A master’s degree is highly preferred from an accredited university.
- A minimum of three years of relevant post-bachelor’s experience with outreach, recruitment, and enrollment.
- Demonstrated skills in an institutional/educational environment possessing a customer-oriented and service-centered attitude.
PHYSICAL DEMANDS: LIGHT WORK – involves mainly sitting, up to 25% standing or walking; lifting medium weight objects limited to 25 pounds.
SPECIAL CONDITIONS
SCREENING: Only those applicants possessing experience most directly related to the immediate needs of the office will be invited to appear before a Qualifications Appraisal Board for the purpose of appraising training, experience, and interest in the position.
BACKGROUND CHECK: Satisfactory completion of a background check (including a criminal records check) is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.
Education Code 89521 Requirements: Applicants will be required to disclose whether they have received a final administrative decision or final judicial decision determining that they have committed sexual harassment within the last seven years only after a determination is made that they meet the minimum qualifications for the position, and before an offer of employment is extended. Applicants who reach the final stages of the application process must sign a release form that authorizes the release of information by the applicant’s current and/or former employers to the CSU concerning any substantiated allegations of misconduct.
SENSITIVE POSITION: Sensitive positions are designated by the CSU as requiring heightened scrutiny of individuals holding the position, based on potential for harm to children, concerns for the safety and security of the people, animals, or property, or heightened risk of financial loss to the CSU or individuals in the university community.
MANDATED REPORTER: The person holding this position is considered a limited mandated reporter under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083, revised July 21, 2017.
GENERAL INFORMATION: It is the policy of California State University, Bakersfield to hire only United States citizens and aliens lawfully authorized to work in the United States. All new employees will be required to present documentation verifying their right to accept employment. You will also be requested to present a social security card at the time of initial appointment in compliance with state payroll regulations. State regulations require that every state employee sign the Oath of Allegiance prior to commencing the duties of his/her state employment, except legally employed non-citizens. These individuals are required to sign the Declaration of Permission to Work.
The California State University (“CSU”), including California State University, Bakersfield is committed to an inclusive and equitable community that values diversity and fosters mutual respect. All students and employees have the right to participate fully in CSU programs, activities, admission, and employment free from discrimination, harassment, sexual misconduct, sexual exploitation, dating violence, domestic violence, stalking and retaliation. The CSU Nondiscrimination Policy prohibits discrimination and harassment based on any protected status, sexual harassment, sexual misconduct, sexual exploitation, dating violence, domestic violence, stalking, prohibited consensual relationships, and retaliation.
Campus contact for our Nondiscrimination policy is Allan Williams, AVP of Civil Rights and Compliance, (661) 654-2713.
