Why Work at Rehlko
Our work is guided by our purpose: creating an energy-resilient world for a better future. This purpose embodies the legacy we bring, with more than 100 years as the global leader in energy resilience, delivering solutions critical to sustain and improve life.
Our teams have the opportunity to provide a critical resource – energy – that ensures safety, security, and independence for people around the world. Our team members are focused on pushing boundaries, continuing to innovate in an ever-changing landscape, and keeping up with the pace required to create solutions for today’s world demands.
Our product range includes engines, generators, power conversion, UPS systems, EV components and electrification solutions, microgrid controls and management, and clean energy solutions that serve a broad spectrum of OEM, residential, industrial, and commercial customers. At Rehlko, you have the freedom to identify, create, and deliver solutions – large and small – that help people and communities thrive in the moments that matter.
At Rehlko, our team members are the essential energy that powers our organization’s success. We are committed to fostering a safe and sustainable work environment where safety is everyone’s responsibility. We empower every team member to actively participate in our Zero Is Possible safety culture by encouraging open communication, proactively reporting hazards, following protocols, and suggesting improvements. Join us in creating an energy resilient world for a better future!
What We Offer
At Rehlko, our Total Rewards programs are designed to accelerate growth, energize performance, and support a culture of inclusion at every stage of life and work. We offer total rewards that are easily understood, recognize results, enable career mobility, and reflect our commitment to valuing diverse needs in a fast-moving world. We provide:
Competitive compensation and benefits
Work-life flexibility
Recognition and rewards
Development and career opportunities
A safe and inclusive workplace
Why You Will Love this Job
Location: Based in Kohler, Wisconsin with occasional travel to global offices and key customer sites
The Director-Category Integrated Power Systems is a global leadership role responsible for defining and delivering a best‑in‑class power solutions portfolio that sets the industry standard for performance, quality, design, and customer value. This role owns the end‑to‑end category strategy, from new product introduction through lifecycle management and sunset decisions, while driving profitable growth worldwide. Acting as the foremost internal and external champion for the category, the Director translates deep market insight, customer needs, and competitive intelligence into a compelling vision and executable roadmap, ensuring Rehlko’s Power Systems remain agile, differentiated, and market‑leading across diverse global regions.
Specific Responsibilities:
- Own global portfolio in the specified category, including introduction of new products and sunset of existing products.
- Manage the program management effort to introduce new or improved products, perform cost analysis, and provide P&L projections to justify recommendations for all Power Systems worldwide.
- Create product category that is superior to competitors in every way ie, best in class performance, benefits, quality and design.
- Quickly reacting to changing markets and conditions, capitalizing on unforeseen opportunities and reprioritizing resources if needed.
- Serve as global internal and external spokesperson for the category, creating and communicating a compelling vision, demonstrating complete strategy ownership and passion for the category.
- Establish strong global and local understanding across multiple markets, regions, and customers priorities.
- Identify cross-market opportunities and translate to global products, while understanding regional variations.
- Conduct competitive analysis studies and prepare product and marketing information that supports the strategic plan of the category.
- Directs the activities of marketing research involved in identification of market potential, distribution trends, research, analysis of sales records, and problem identification which are in support of and at the request of Product Managers.
- Communicate with customers to determine new market potential and pricing necessary to expand market penetration.
- Validate the budget for trade shows, conventions, and meetings to match the category strategies.
- Validate advertising and promotional programs designed to support and penetrate existing markets as well as new product introductions.
- Direct and plan training programs, which ensure that all customers have a comprehensive working knowledge of Rehlko products.
- Maintain continual liaison with global PS Advertising in the preparation of advertising campaigns to ensure they are consistent with the Marketing Plan.
- Occasional contact with vendors through Purchasing and Engineering for technical data and field service experience.
Requirements:
- Bachelors degree with a preference for a degree with a technical focus.
- Masters degree is preferred
- 5 years in marketing management experience.
- Strong financial acumen with practical experience is preferred
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.
The Salary range for this position is $183,600.00-$239,250.00.The specific Salary rate offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location.
About Us
Rehlko proudly offers a rich history steeped in creativity and commitment to our associates and communities, along with competitive benefits and compensation. Our Purpose—Creating an energy resilient world for a better future—and Values: Curiosity, Trust, Pace, and Excellence, are important cultural components that shape the way we work and relate to one another. Learn more about Rehlko at http://www.rehlko.com/who-we-are .
In addition to the investment in your development, Rehlko offers a benefits package including a competitive salary, health, vision, dental, 401(k) with Rehlko matching, and more!?
Rehlko is an equal opportunity employer that prohibits discrimination and will make decisions regarding employment opportunities, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination, without regard to race, creed, color, ethnicity, religion, sex, pregnancy, childbirth, or related medical conditions, genetic information, age, national origin, citizenship, ancestry, caste, mental or physical disability, marital or familial status, sexual orientation, gender identity or expression, genetic information, political belief or affiliation, union membership status, military status, veteran status, or any other characteristic protected by national, state, local, or other applicable laws.
Americans with Disabilities Act (ADA)
It is the policy of Rehlko to comply with all applicable provisions of the Americans with Disabilities Act (ADA) and corresponding national, state, local, or other applicable laws. Rehlko will not discriminate against any qualified associate or applicant with respect to any terms, privileges, or conditions of employment because of a person's physical or mental disability. Rehlko will provide a reasonable accommodation to associates or applicants with disabilities, in accordance with applicable laws. If you have a disability and require an accommodation in the application process or during the course of employment, please contact [email protected]. Rehlko is an equal opportunity/affirmative action employer.
Our Values
Curiosity – Seek, learn, share
Trust – Go farther together
Pace – Focus to go faster
Excellence – Find the win every day
