Working Title:
Digital Content Manager (MSUAASF Range C)
Institution:
Winona State University
MSUAASF Range C
Bargaining Unit / Union:
211: Minnesota State University Association of Administrative Service Faculty
City:
Winona
FLSA:
Non Job Exempt
Full Time / Part Time:
Full time
Employment Condition:
Unclassified - Unlimited Academic
Salary Range:
$47,845.00 - $93,809.00
Job Description
The Digital Content Manager leads content creation across official University digital platforms, such as WSU blogs, website, email marketing, social media. The Manager will plan, develop, and implement digital storytelling content across various channels to support the University’s recruitment, retention, and engagement activities; raise its public visibility; improve its image; and reinforce its mission, vision, and strategic goals with external and internal audiences. The Manager is tasked with keeping up to date with the latest trends and strategies related to digital storytelling and social media, as well as tracking and updating on the communication preferences of various University audiences. The position also serves as the digital storytelling and social media expert for the University, partnering and providing guidance to numerous departments, offices, and centers across the University as needed.
Responsibilities
1. Blog and Social Media Content Management. Integrate and manage University Marketing and Communication strategies into digital communications for various university audiences. Plan, develop, and execute digital storytelling content for the WSU blog and social media platforms. Serve as the campus expert on digital content across blog and social media platforms and provide guidance across the university as necessary. Develop and promote content standards across blog and social media platforms. Manage the University events calendar and weekly events promotional newsletter using content management best practices. Collaborate with partners across the university on various content projects. Research to stay up to date on the latest trends in digital storytelling and social media, as well as communication preferences of WSU’s target audience segments. Supervise and train student workers charged with creating content for assigned platforms.
2. Marketing and Communication Collaboration. Collaborate with the WSU Marketing & Communications team and contribute to overarching university marketing and communications strategies. Assist team with projects related to writing, marketing, new media, institutional image, event participation, media accessibility, web content, multimedia, and digital analytics.
3. Perform other duties as assigned to ensure the smooth functioning of the department and maintain the reputation of Winona State University. Including but not limited to serving on committees and participating in professional development.
Salary Range: $47,845.00 - $93,809.00
Minimum Qualifications
- Bachelor’s degree in Marketing, Communications, English, Journalism, Mass Communications, New Media, or related field
- Two (2) years of experience in social media marketing, digital communications, writing and editing, or related work
- Strong interpersonal skills (oral and written communications)
- Marketing and communications project management experience
- Proficient in social media platforms: Instagram, TikTok, LinkedIn, Facebook, YouTube, etc
- Demonstrated experience in short-form video production and editing
- Experience with analytics, planning, forecasting and reporting
- Skilled at learning and adapting to new technology and interactive marketing strategies (in particular AI and AEO-based)
- Ability to communicate and collaborate effectively
Demonstrate a knowledge of and interest in diverse cultures and populations
-
Preferred Qualification
- Experience with Adobe Suite (Premiere, After Effects, Lightroom, Photoshop, Illustrator, Audition, etc.), Canva, CapCut, Microsoft Office and Google
- Proficiency in project management platforms (Asana, Monday, Basecamp, etc)
- Utilize generative AI and prompt engineering to scale content ideation, reduce research time and increase campaign engagement
Other Requirements
1. The successful candidate must be able to lawfully accept employment in the United States by the day employment begins. The University regrets that we are unable to offer H1-B sponsorship at this time.
2. A complete online application will include the following:
- A cover letter that addresses the qualifications listed previously
- Current Curriculum Vitae / Resume
- Transcripts (undergraduate and graduate)
A list of professional references with contact information
-
Posting Information:
Application Deadline: Review begins July 27, 2026
Appointment Date: As Soon As Possible
Primary Location: Winona, Minnesota
Type of Appointment: Probationary
Telework (Yes/No) No
About Winona State University
Founded in 1858, Winona State University is a regional public university and the oldest member of the Minnesota State system. Offering more than 200 majors and programs, Winona State has the #1 Student Success Rate in the Minnesota State System with 96.97 percent of WSU graduates being hired in a field related to their degree. U.S. News recognized Winona State as having top-ranking undergraduate programs in nursing, engineering, psychology, business, and computer science. With campuses in both Winona and Rochester, Winona State offers the best of both worlds. Widely known for its stunning natural setting, the Winona campus is nestled between picturesque bluffs and the Mississippi River - meaning rock climbing, paddle-boarding, hiking, and kayaking are within a mile of campus. WSU’s Rochester campus is located in Minnesota’s third largest city - a dynamic hub for industry, arts, and culture, and consistently ranked as one of the best places to live in the U.S. Winona State University's mission is to enhance the intellectual, social, cultural and economic vitality of the people and communities we serve: a community of learners improving our world. For more information, visit winona.edu.
Employment for this position is covered by the collective bargaining agreement for Minnesota State University Association of Administrative & Service Faculty (ASF) which can be found at https://www.minnstate.edu/system/working/relations.html
Notice: In accordance with Minnesota State policy, employees driving on university business who use a rental or state vehicle shall be required to conform to Minnesota State’s vehicle use criteria and consent to a motor vehicle records check. The Winona State University Annual Security and Fire Safety Report is available for your review. This report is required by federal law and contains policy statements and crime statistics for the University. The policy statements address the school's policies, procedures, and programs concerning safety and security. Three years' worth of statistics are included for certain types of crimes that were reported to have occurred on-campus, or in other University affiliated locations. This report is available online at https://www.winona.edu/about/safety-security/ . You may also request a paper copy from University Security by emailing [email protected] .
Winona State University is an Equal Opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status.
The University provides reasonable accommodations to qualified individuals with disabilities upon request.
A member of the Minnesota State Colleges and Universities System. A community of learners improving our world!
Benefits Information:
At Minnesota State, we take your well-being and work-life balance seriously. We offer a comprehensive benefits package that features low-cost medical and dental insurance with affordable deductibles, employer-paid life insurance, short- and long-term disability, and pre-tax healthcare and dependent care accounts with a roll-over option. To further support your holistic health, employees also have access to a confidential Employee Assistance Program (EAP) for mental health, legal, and financial counseling. Detailed plan details, rates, and coverage choices can be reviewed directly via the State Employee Group Insurance Program (SEGIP) website.
To support your life outside of work, our package includes 12 paid holidays, generous vacation and sick time, and six weeks of Paid Parental Leave. We also help you secure your financial future with a robust Pension Plan, 457(b) and 403(b) retirement accounts, and various investment options. Furthermore, we invest in your growth by providing dedicated professional development and tuition waivers for both you and your dependents. Please note that specific benefit eligibility and coverage levels may vary depending on the type of position, employee classification, and collective bargaining agreements.
Desired Start Date:
09-15-2026
Position End Date:
Open Date:
07-06-2026
Close Date:
07-28-2026
Posting Contact Name:
Robin M Delong
Posting Contact Email:
[email protected]