The Associate Luxury Resales Advisor (ALRA) is a key sales position at The RealReal focused on driving new business growth and reactivating lapsed consignor relationships. As an ALRA, you will grow your consignor base by acquiring luxury goods from new clients and reconnecting with past consignors who have not recently consigned. You have an entrepreneurial spirit, thrive in a fast-paced environment, and are energized by building relationships from the ground up. At TRR, you are more than just points of contact; you are essential partners to our consignors. By cultivating deep relationships and understanding each consignor’s closet, you will provide strategic guidance on what and when to consign to maximize their return. You are customer-obsessed, adaptable, and passionate about luxury brands, fashion, and sustainability. Above all, you embody the TRR culture through collaboration, driving results, and building for the future.
- Eligible Market Locations:
Los Angeles - Central/West LA, East Side/ Los Feliz/DT, Santa Monica/ Malibu, The Valley
New York - New York City, Long Island, Westchester, Queens, Brooklyn, Upper Manhattan (Bronx, Heights)
Norcal PW - Bay Area Peninsula, Bay Area North, Bay Area South
Northeast - Massachusetts, New Jersey North, NJ Upper Coast, Philadelphia, Washington DC
Southeast - Boca/Del Ray, Nashville, North Atlanta, Orlando, North Miami, South Miami, Miami Beach, Charleston
Southern Central - Central Dallas, Central Houston
Southwest - Orange County North, Orange County South
Client Outreach: Engage new, inactive, and prospective clients through daily outreach and in-home appointments to drive consignment activity. Develop and execute creative networking and outreach strategies to attract new consignors, reactivate lapsed consignor relationships, and generate repeat business.
Lead Generation & Conversion: Proactively build pipeline by sourcing new leads, reactivating lapsed consignors, and converting marketing-qualified leads into active consignors. Leverage tools, such as Salesforce, to effectively manage pipeline activity and opportunities.
Sales Performance: Consistently meet or exceed monthly quotas by driving new business growth, reactivation results, and key performance metrics that contribute to overall revenue growth.
Client Experience: Deliver a high-touch, white-glove experience throughout the consignment process to ensure client satisfaction, trust, and long-term engagement, while building meaningful client relationships that extend beyond convenience and transactional service.
Contract Management & Client Consultations: Clearly present and review consignment contracts, establish pricing expectations using internal tools and luxury market expertise, and guide clients through each step of the process.
Cross-Functional Collaboration: Partner with Retail teams to support sales growth and collaborate closely with the Consignor Relations team to proactively address and resolve client concerns.
Consignment Procurement & Logistics: Acquire luxury consignment items from clients and oversee the end-to-end coordination of item pickup and shipment to The RealReal’s e-commerce centers.
Field Work: Spend the majority of time, over 70%, in the field, cultivating client relationships and securing consigned items through personalized, in-home appointments.
Executes with strong pipeline discipline across new business, reactivation, and follow-up activity.
Maintains consistent outreach volume and demonstrates improving lead-to-consignment conversion effectiveness.
Builds early momentum in new consignor acquisition, reactivated accounts, and overall consignment value contribution.
Demonstrates resilience by staying motivated through rejection, overcoming objections, and consistently turning “no” into future opportunities.
Creates opportunities through prospecting, networking, and effective use of inbound leads.
Demonstrates ownership, coachability, disciplined execution, and trust-based client relationships.
Balances speed and quality by moving opportunities efficiently while delivering a high-touch client experience.
Shows strong follow-through, dependable communication, and accountability to commitments.
Entrepreneurial drive and ownership mindset
Coachability and learning agility
Results orientation and competitive drive
Relationship building and client trust
Prospecting and business development acumen
Operational discipline & follow-through
Self-management and resilience
Adaptability in a fast-paced, field-based environment
Minimum Requirements:
Technologically proficient; comfortable learning and leveraging CRM systems (e.g., Salesforce), digital tools to manage pipeline and drive performance.
Self-starter with an entrepreneurial mindset who adapts quickly to shifting priorities.
Highly motivated by ownership, growth, and impact, with the drive to build a book of business and continuously improve performance.
Results-oriented, and comfortable operating independently in a fast-paced, field-based environment.
Exceptional ability to build rapport, earn trust, and communicate effectively regarding high-value goods / services with discerning clientele.
Strong relationship-building, organizational, and problem-solving skills; excellent verbal and written communication.
Customer-obsessed with a passion for luxury, fashion, and sustainability.
Willing and able to travel more than 70% within the designated market.
Able to commit to a 40-hour workweek with occasional off-hours; must reside in the assigned territory, possess a valid driver’s license (except in Manhattan, Brooklyn, and Chicago markets), maintain compliant insurance and driving record, and lift up to 25 lbs as needed.
Preferred Requirements:
Tech proficiency in Salesforce (or similar CRM).
Prior experience in selling luxury goods and/or high-end services.
Strong understanding of fashion trends and the luxury market.
Base salary plus uncapped commission
Annual Elite Club Trip for top performers
Monthly sales competitions (i.e. cash | prizes | site credit)
Employee Stock Purchase Plan
401K with Company Match
Medical, Dental & Vision Insurance
Paid Parental Leave
9 Paid Company Holidays
Flexible Time Off (With Manager Approval)
Find out more about our Benefits here.
The expected On-Target Earnings range for this role is $75,000 - $87,500. To determine on-target earnings, the range includes both base salary and target incentive compensation. Target incentive compensation for some roles may include a ramping period. Compensation is higher for those who exceed targets.
The expected salary range for this role is $60,000-$70,000. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.
The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 37 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service.
The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
