Title: Senior Manager of Marketing, Communications and Engagement
Immediate Supervisor: Director of Strategic Engagement
Staff Supervised: Marketing & Communications Manager, Strategic Engagement & Communications Coordinator; indirect oversight of Communications Coordinator
Job Classification: Exempt, Full Time
Organization Overview
United Way of Acadiana is committed to serving Acadia, Iberia, Lafayette, St. Martin, Iberia, and Vermilion parishes. United Way fights for the health, education, and financial stability of every person in our community. Our mission: to unite people and organizations with passion, expertise, and resources to create more opportunities for a better life. Our vision: an educated, prosperous, and safe Acadiana where all individuals and families are empowered to achieve their full potential.
Basic Job Summary
The Senior Manager of Marketing, Communications and Engagement provides day-to-day leadership for United Way of Acadiana’s marketing, communications, and strategic engagement functions. Reporting to the Director of Strategic Engagement, this position translates organizational strategy into coordinated campaigns, compelling storytelling, meaningful stakeholder engagement, and consistent public messaging. The Senior Manager leads departmental planning and execution, strengthens collaboration across teams, and ensures the organization’s brand and community presence advance its mission and strategic priorities.
This role directly supervises the Marketing Communications Manager and the Strategic Engagement and Communications Coordinator. The Marketing Communications Manager retains responsibility for supervising the Communications Coordinator and managing assigned MarComm operations.
The areas of responsibility are below; however, additional tasks may be requested by the supervisor.
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. Occasionally, an employee might be asked to carry/transport heavy items up to 40lbs.
Duties and Responsibilities
- Lead the department’s daily operations and translate priorities established by the Director of Strategic Engagement into clear workplans, assignments, timelines, and measurable outcomes.
- Supervise, coach, and evaluate the Marketing Communications Manager and the Strategic Engagement and Communications Coordinator while promoting accountability, professional growth, and strong team collaboration.
- Establish effective workflows, approval processes, content calendars, and project management practices across marketing, communications, and engagement activities.
- Facilitate departmental planning meetings, monitor workload and capacity, address barriers, and ensure projects are completed accurately and on time.
- Partner with the Marketing Communications Manager to support the Communications Coordinator and maintain clear delegation and decision making across the team.
- Develop and implement integrated marketing and communications plans that support organizational goals, fundraising, volunteer engagement, community impact, and program visibility.
- Ensure consistent application of United Way of Acadiana’s brand, voice, key messages, and visual identity across all communication channels.
- Oversee content strategy for the website, email, social media, print materials, advertising, presentations, reports, and other external and internal communications.
- Guide organizational storytelling by identifying impact stories, elevating community voices, and presenting data in clear, audience-centered ways.
- Oversee media relations, press materials, and public information efforts in coordination with the Director of Strategic Engagement and organizational leadership.
- Review and approve high-visibility communications and ensure materials are accurate, accessible, timely, and aligned with organizational priorities.
- Guide engagement strategies that strengthen relationships with donors, volunteers, nonprofit partners, businesses, public agencies, and community stakeholders.
- Align community engagement activities, events, and campaigns with the organization’s communications strategy and broader strategic goals.
- Support audience-specific outreach plans that expand participation and deepen community connection to United Way’s work.
- Collaborate across departments to promote programs, engagement opportunities, community initiatives, and organizational events.
- Establish and monitor performance measures for campaigns, communication channels, and engagement initiatives; analyze results and recommend improvements.
- Maintain an annual departmental calendar and provide regular progress reports to the Director of Strategic Engagement.
- Support development and oversight of departmental budgets and manage assigned vendors, contracts, and production timelines in accordance with organizational procedures.
- Identify emerging communications trends, community needs, and reputational considerations that may affect the organization.
- Perform additional marketing, communications, engagement, and special project duties as assigned.
Education
- Minimum of a bachelor’s degree in marketing, communications, public relations, journalism, nonprofit management, business, or a related field.
Experiences
- Minimum of five (5) years of progressively responsible experience in marketing, communications, public relations, community engagement, or a related field is required. At least two (2) years of experience supervising employees, leading a functional team, or managing complex cross-functional work is required. Experience in a nonprofit, community impact, fundraising, or mission-driven environment is preferred.
- Demonstrated experience developing and executing integrated communications or engagement strategies is required. Candidates must possess excellent written, verbal, editing, presentation, and interpersonal communication skills and be able to work collaboratively with diverse audiences, including staff, donors, volunteers, nonprofit partners, businesses, public agencies, and community stakeholders.
- Strong project management, organizational, and decision-making skills are necessary to prioritize multiple assignments, meet deadlines, manage staff, and maintain attention to detail. Candidates must be able to interpret performance data, provide proactive recommendations, maintain confidentiality, and adhere to organizational policies and procedures.
- Proficiency with Microsoft Office and common digital communications and project management platforms is required. Experience with media relations, brand management, social media, email marketing, website content, Canva or similar design platforms, budgets, vendors, and creative production is preferred.
- Minimum of one year of experience in marketing and communications. Nonprofit, issue-based communications preferred.
Requirements Before Hire
- Bachelor’s degree in a related field of study or approved equivalent experience.
- Proof and maintenance of a valid driver’s license
- Proof and maintenance of Vehicle Insurance and reliable transportation
- Produce a current physical.
