Reporting to the Assistant Director of Multimedia, the Senior Video and Multimedia Producer is a video and photography expert responsible for leading complex, high-visibility video, photography, and multimedia initiatives that support College and University strategic priorities. This individual functions as a technical and creative subject-matter expert–overseeing the conceptualization, planning, capture, editing, and distribution of professional photography and video assets while also serving as a trusted storytelling advisor to leadership, faculty, and College stakeholders. The senior video and multimedia producer’s work complements the publicity, social media, multimedia, and web directives of the unit, and provides overall leadership and direction for videography and photography staff/vendors. Guided by leadership's vision for the College, this individual will oversee the production of video and photo needs within multimedia formats (digital, photography, video, audio) to be shared with partners and stakeholders for news stories and publications, on social media platforms, and web pages to enhance the College’s brand and to support College goals. Working closely with the Assistant Director and Senior Publicity and Promotions Manager to serve Engineering Administration, this individual is a solutions-oriented, technical lead who is as comfortable with technical production processes/equipment as they are with creative ideas and people. Working with faculty and administration, this individual will collaborate on multimedia projects with members of the Communications team, Engineering Communicators, University Communications, and other Communicators across campus to coordinate the development, production, and distribution of digital content. This individual exercises independent judgment, supports complex multimedia initiatives, influences visual strategy, recommends technology investments, and drives workflow and process improvements across the multimedia team. Additionally, this individual develops creative concepts, storyboards, shot lists and production plans. The Senior Video and Multimedia Producer serves as an expert among Engineering Communicators for all things regarding video, photography, equipment, and asset management. A self-starter, this individual will initiate continual improvements in Engineering's multimedia content strategy and associated workflow based on regular data-gathering and critical review. This individual will oversee creative work produced by any supporting or sourced videographers and photographers, which may include staff, student workers, temps, independent contractors, or agencies. This individual will train staff, student workers, and freelancers as necessary, ensuring operational excellence as well as make and deliver presentations as needed.
