We Put the World on Vacation
Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.
The Digital Paid Media Manager oversees the development and execution of comprehensive Digital Paid Media strategies and Lifecycle Marketing campaigns to drive customer activation, retention, and engagement for the RCI business unit. This role requires a strategic and analytical thinker with hands-on experience in managing digital advertising campaigns and lifecycle marketing initiatives. The ideal candidate will be adept at leveraging data to optimize marketing efforts, collaborating with cross-functional teams, and driving measurable business results.
How You'll Shine:
Paid Digital Media Strategy & Optimization
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Lead and mentor a team of digital analysts supporting the end-to-end execution and optimization of paid media programs across paid search, programmatic and paid social while providing guidance, feedback, and support to foster their professional growth and creativity
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Lead research and analysis to identify optimal media channel mix, platforms, and partners for campaign execution
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Evaluate and employ evolving trends, technologies, and procedures in the digital space to our programs aimed at improving paid media performance
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Support routine campaign account audits, ensuring programs maintain executional excellence in all facets: campaign creative, campaign structure and strategy, audience targeting, keyword strategy, tracking, and tagging infrastructure
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Build and foster strong relationships with media partners and vendors ensuring optimal campaign set-up, competitive media pricing, exclusive placements, and ongoing performance improvements
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Stay informed of industry regulations and compliance guidelines, ensuring all media buying activities adhere to legal and ethical standards
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Develop and manage the budget for paid media while providing regular budget updates and forecasts to senior management
Lifecycle Digital Marketing Strategy & Optimization
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Oversee the creation and execution of lifecycle digital marketing campaigns, ensuring timely and relevant communications based on customer behavior and segmentation. Goal being to elevate the member experience through personalization and intentional marketing messaging
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Channels: Partner and collaborate with internal business teams (marketing, analytics, digital creative, segmentation) to plan and execute lifecycle marketing campaigns that are cross-channel in nature (web, email marketing, paid media, SMS etc.)
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Messaging: Partner with digital creative team to deploy campaign messaging that is targeted and personalized based on member behavior, lifecycle stage, and preferences
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Measurement: Partner with the analytics team to identify appropriate success measurement framework based on member lifecycle stage. Then ensure said KPIs are embedded within campaign strategy
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Optimization: Collaborate with external vendors and partners to enhance lifecycle marketing capabilities and stay updated on best practices and emerging trends
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Leverage marketing automation tools to develop efficiencies and improvements within digital marketing programs
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Facilitate the deployment and adoption of lifecycle learning agendas centered around iterative testing schedules, with the intent of continuously refining go-to-market strategies
Analysis & Measurement
- Continuously monitor digital campaign performance results to determine what is working and what can be improved
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Successfully leverage and analyze reports/dashboards to uncover performance trends and develop actionable insights to enhance digital marketing programs
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Work collaboratively with the analytics team on media performance and optimization, establishing the most effective targeting and personalization strategies
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Present key insights and findings that effectively highlight campaign results and recommendations for future campaign success
Team Collaboration & Communication
- Create strong cross functional relationships with peers in other business units to foster shared work learning and leverage leading practices
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Collaborate with peers (digital design, analytics, marketing segmentation, web production, marketing) and build deep understanding of cross-channel strategies to spot opportunities or create synergies where possible
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Provide strong internal client service (e.g. – quality, responsiveness, and attention to detail)
Travel Requirements
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Travel may be required to work with media agency, platform vendors and regional business partners to receive and provide training and support for decentralized media activities (less than 10% of time).
What You'll Bring:
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Bachelor's degree in Marketing, Digital Media or related field. Master’s degree is a plus.
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8+ years of experience in driving paid media campaign strategies and lifecycle marketing (paid search planning/strategy, social, digital media planning or buying, digital ad ops or trafficking, analytics, or digital campaign management)
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2+ in a leadership or management role, with demonstrated ability to lead and inspire a team
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Excellent and proven critical thinking skills to quickly evaluate issues, troubleshoot, and prioritize accordingly
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Ability to work proficiently and in a fast-paced environment with a variety of challenges.
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Excellent communicator able to work well with remote partners as well as face to face.
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Experience developing CRM/1st Party Data digital strategies, a plus
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Excellent verbal, written and presentation skills
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Passionate about engaging potential customers and building out best practices
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A desire to test and learn as well as innovate
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Experience in the travel industry, a plus
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Solid in-platform working knowledge and campaign management experience required across key digital platforms: Google Ads, Microsoft Bing Ads, SA360, Facebook Ads Manager, Demand Side Platforms (The Trade Desk, DV360)
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Knowledge of digital media technologies including ad servers, DSPs, and tag management
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Experience with website analytics tools (e.g. – Google Analytics, Omniture)
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Certification in marketing automation platforms is a plus.
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Media platform certifications: Google Ads Search Certification, Meta Certified Professional
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Microsoft Office proficiency (strong aptitude in Excel and PowerPoint)
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Digital marketing agency experience, a plus
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Proven track record of managing and optimizing multi-channel lifecycle marketing campaigns.
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Experience in creating paid media campaigns from scratch (researching, budgeting, strategy, optimization, maintenance, and reporting)
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Experience creating reports and deriving as well as communicating results and insights
Experience equivalent to the education requirement may be accepted in lieu of the education requirement.
How You'll Be Rewarded:
We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Certain benefits may be available to associates working fewer hours where required by applicable law. Travel + Leisure Co. benefits include:
Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.
- Medical
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Dental
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Vision
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Flexible spending accounts
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Life and accident coverage
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Disability
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Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
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Wish day paid time to volunteer at an approved organization of your choice
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401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
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Legal and identify theft plan
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Voluntary income protection benefits
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Wellness program (subject to provider availability)
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Employee Assistance Program
Where Memories Start with You
Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.
We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [email protected], including the title and location of the position for which you are applying.
