Why RealCold?
Founded in 2022, RealCold was built on a simple premise: the food cold chain industry was overdue for an operator unburdened by legacy systems and outdated thinking. In just a few years, RealCold has grown from a lean startup into a multi-site operator with a rapidly expanding national footprint. That growth is far from finished; our team members are constantly shaping the organization to be more nimble, customer-centric, and tech-forward.
Role Overview:
The Marketing Manager will be responsible for day-to-day execution across traditional and digital channels, content creation, and demand generation marketing. This is a high-output role that requires comfort with creative production, measurement, stakeholder collaboration, and AI-powered tooling. You will work cross-functionally to support the Commercial (Sales) Team, as well as manage external agency relationships to deliver integrated marketing programs that drive measurable business outcomes.
Essential Functions and Key Responsibilities:
Creative & Graphic Asset Development
- Design and produce high-quality graphical assets across all channels including sales collateral, digital ads, social graphics, trade show materials, and email templates — using tools such as Adobe Creative Suite, Canva, or Figma while maintaining the RealCold brand guidelines.
- Develop on-brand visual frameworks and messaging hierarchies for use across marketing touchpoints, ensuring consistency with RealCold positioning and value proposition.
- Own the production pipeline for new asset creation from brief through final delivery, with clear SLAs and version control; measure asset utilization and engagement rates to inform future creative decisions.
- Refresh and maintain the RealCold master brand kit, including template libraries, iconography, photography standards, and color/typography guidelines.
Positioning & Messaging Strategy
- Develop and steward RealCold's core value proposition, competitive positioning, and messaging architecture — clearly articulating differentiation across service lines
- Translate technical cold chain capabilities into customer-facing language that resonates with food manufacturers, retail distributors, and pharma/life sciences buyers.
- Measure audience response to understand messaging that resonates and drives conversions; track competitive positioning quarterly and update messaging playbooks accordingly.
- Partner with Sales to create slideware, objection-handling guides, and persona-based messaging — measurable through sales adoption rates and win-rate lift.
Presentation & Slideware Development
- Build executive-grade PowerPoint slideware for prospect pitches, investor updates, trade conferences, and internal business reviews — with disciplined storytelling, clean data visualization, and on-brand design.
- Develop modular slide libraries that Sales can self-serve, including solution overviews, case studies, ROI calculators, and vertical-specific decks for food & beverage, retail, and pharma customers.
- Support C-suite with keynote and conference presentation development, incorporating data and customer proof points sourced with collaboration from operational teams.
Segmentation & Customer Storytelling
- Define and execute vertical-specific marketing programs targeting key segments including food manufacturers, grocery & retail chains, and foodservice distributors, with tailored content, campaigns, and channel strategies for each.
- Develop segment-level narratives and case studies that quantify RealCold's impact (e.g., spoilage reduction rates, on-time delivery %, temperature excursion data) to drive credibility and inbound interest.
- Use CRM and web analytics data to score and prioritize segments; continuously refine ICP (Ideal Customer Profile) definitions and adjust content investments accordingly.
AI-Powered Marketing Efficiency
- Actively leverage AI tools (e.g., Claude, ChatGPT, Gemini, etc.) to accelerate content creation, ideation, image generation, video scripting, and SEO research
- Build and maintain AI prompt libraries and workflow playbooks for repeatable use cases: email copy, social captions, blog outlines, ad variations, and persona-based messaging.
- Evaluate and recommend AI martech additions on a quarterly basis; present ROI projections before adoption and track actual time/cost savings post-implementation.
Email Marketing & Outreach Programs
- Own end-to-end email marketing programs including list segmentation, template design, copy development, A/B testing, send scheduling, and performance reporting
- Build automated nurture sequences in HubSpot tied to deal stage, buyer persona, and segment.
- Execute targeted outreach campaigns in coordination with the Sales Development team; develop personalized cadence copy for cold outreach, trade show follow-up, and re-engagement workflows.
- Maintain list hygiene, GDPR/CAN-SPAM compliance, and deliverability standards
Data, Analytics & Marketing ROI
- Own the marketing performance dashboard using tools such as, HubSpot, Tableau, or Incorta — tracking KPIs including influenced pipeline, conversion rates, and channel-attributed revenue.
- Report on campaign ROI monthly to commercial leadership; build attribution models that connect marketing spend to pipeline stages and closed revenue.
- Instrument all campaigns with proper UTM tagging, conversion tracking, and CRM source attribution from day one; ensure data hygiene across marketing and sales systems.
Agency & Vendor Management
- Serve as the primary internal conduit for all external agency relationships including creative, PR, digital advertising, SEO/SEM, and outsourced resources (photographers, etc.) managing SOWs, timelines, deliverable quality, and budget reconciliation.
- Write comprehensive creative briefs, campaign briefs, and website briefs that ensure agencies and contractors deliver on-strategy output with minimal revision cycles.
Collateral Development & Content Enhancement
- Audit, refresh, and expand the RealCold sales collateral library on a rolling basis, including sell sheets, capability overviews, FAQs, technical data sheets, and solution briefs, ensuring all materials are current, accurate, and on-brand.
- Develop new content formats such as infographics, comparison guides, ROI calculators, and interactive tools that support buyer education across awareness, consideration, and decision stages.
- Coordinate with Operations and Subject Matter Experts to source technical accuracy in all collateral; maintain a content calendar and version control log.
Website, SEO & Digital Presence
- Lead the ongoing improvement of RealCold.com including UX enhancements, landing page development (for campaigns, verticals, and events), SEO optimization, and conversion rate improvements — with measurable goals against traffic, time-on-site, and form fill rates.
- Develop and publish a consistent editorial calendar of 2–4 blog posts per month targeting high-intent keywords relevant to cold chain logistics, food safety, temperature-controlled shipping, and last-mile delivery.
- Build and A/B test campaign-specific landing pages in with proper lead capture, CRM integration, and performance tracking.
Requirements of the Position:
- Bachelor’s degree in Marketing, Business Administration, Communications, or Public Relations.
- Minimum of five (5) years of B2B marketing experience, with a demonstrable portfolio of executed campaigns, collateral, and digital programs.
Knowledge, Skills, and Abilities:
- Hands-on proficiency with marketing automation and CRM platforms (HubSpot preferred).
- Fluency in web analytics tools (Google Analytics, Search Console) and data visualization platforms (Tableau, Power BI, or Sheets/Excel).
- Experience designing marketing assets independently using Adobe Creative Suite, Canva, Figma, or equivalent — without always depending on a designer.
- Demonstrated use of AI tools in a professional marketing context to accelerate content, creative, or workflow outputs.
- Strong writing skills across formats: email copy, long-form blog content, executive presentations, and short-form social and ad copy.
- Proven ability to manage multiple projects simultaneously with strong attention to detail, deadline discipline, and stakeholder communication.
- Direct experience in logistics, supply chain, or temperature-controlled warehousing & distribution.
- Background in food & beverage, grocery retail, or food manufacturing marketing
- Experience marketing complex B2B service solutions with long sales cycles and multi-stakeholder buying committees.
- Exposure to account-based marketing (ABM) strategies
Work Requirements:
Physical Work Environment:
- Prolonged periods sitting at a desk and working on a computer.
- Time will be spent in an office setting.
- Environment may be fast paced.
- Role will be based in Lakeland, FL
Physical Requirements:
This is not an all-inclusive list, but it is intended to give an overview physical requirement for this position. Reasonable accommodation will be provided under appropriate circumstances and in accordance with applicable law. While performing the duties of this job, the employee is regularly required to:
- Continually: Sit, walk, speak, and hear
- Continually: Type, write, and read
- Occasionally: Stand, carry, lift push and reach up to 15 lbs.
What We Offer You:
- Comprehensive benefits package to include medical, dental, vision, HSA, FSA, Short- and Long-Term Disability, and Life Insurance
- Annual bonus eligibility
- Relocation Assistance
- 401(k) Match
- Paid Time Off
RealCold is an Equal Employment Opportunity Employer. We believe in providing employment opportunities to all Team Members and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
