Summary:
The Communication & Public Relations Associate supports the development and execution of communication initiatives that enhance the bank’s brand, reputation, and community presence. This role coordinates community relations and events, assists with internal and external communications, creates content, and coordinates media while ensuring consistent messaging aligned with the bank’s mission and values.
Essential Functions:
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Community Engagement
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Coordinate community relations efforts, sponsorships, and events
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Represent the bank as a brand ambassador within the community
Public Relations and Media
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Write and distribute press releases, media advisories, and public statements
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Coordinate media interviews, press events, and community announcements
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Monitor media coverage and community reputation
Content and External Communications
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Manage social media calendar and channels
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Create compelling content for websites, social media, email campaigns, and marketing materials
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Ensure consistent brand voice across all customer-facing channels
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Support product launches, campaigns, and community initiatives with strategic messaging
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Collaborate with bank-wide departments to promote services, financial education, and brand awareness
Internal Communications
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Draft communications, announcements, and presentations
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Support internal messaging to inform and engage employees and support organizational initiatives
Brand Management and Compliance
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Ensure all communications are cohesive, align with the bank's core values, and maintain a consistent brand voice.
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Ensure all communications adhere to banking regulations and compliance requirements
Required Education and Experience:
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1 to 3 years of relevant experience.
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Bachelor’s degree in communications, Public Relations, Marketing, Journalism, Business, or related field.
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Familiarity with digital marketing and social media channels.
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Excellent written and verbal communication skills.
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Strong storytelling and content development abilities.
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Ability to translate complex financial topics into clear, engaging content for various audiences.
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Strong organizational skills and attention to detail.
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Ability to manage multiple projects and meet deadlines in a fast-paced environment.
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Ability to handle sensitive information with discretion and/or confidentiality as required.
Competencies:
ENB Functional and Operational Competencies
Supervisory Requirements:
This position has no supervisory responsibilities
Work Environment:
This job operates in a professional work environment. This role routinely uses standard office equipment, including computers, monitors, mouse, keyboards, phones, printers, scanners, photocopiers, filing cabinets, calculators, and fax machines. Due to the physical location of this position, phones and people conversing may make it difficult to hear at times, and therefore be easily distracting.
Physical Demands:
Ephrata National Bank promotes an equal opportunity workplace, which includes reasonable accommodations for otherwise qualified disabled applicants and employees. The physical demands described here are representative of those that an employee must meet to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk or hear. Specific vision required by the job includes close, distance, and focus vision. While this position is primarily sedentary, the employee is frequently required to stand, walk, use hands to finger, handle, or feel objects or controls, reach with hands and arms, bend, balance, stoop, kneel, and crouch. The employee must be able to lift and/or move up to 25 pounds, including standard computer and copy paper boxes, and open and close filing cabinets and drawers.
Position Type and Expected Hours of Work:
This is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5 p.m. Flexibility of schedule to meet business needs is required, including seasonal evening and weekend events.
Salary: $45,833.33 - $66,000.00
Pay Transparency:
Salaries may vary based on geographic location, market data, and individual skills, experience, and education. This role is incentive-eligible, with payment based on company, business, and/or individual performance.
Benefits:
Additionally, as part of our Total Rewards program, Ephrata National Bank offers a comprehensive benefits package to eligible employees. This includes medical plans with prescription drug coverage; health savings account and/or flexible spending account; dependent care flexible spending account; dental and vision insurance; life insurance; 401(k) program with employer match and Employee Stock Purchase Plan; paid time off programs including holiday pay, jury duty, and bereavement; disability insurance coverage and maternity and parental leave; educational assistance and a robust wellness program with financial incentives.
To learn more about your potential eligibility for these programs, please visit About | Careers | Benefits | Ephrata National Bank
Travel:
Travel is primarily regional between branch offices, local businesses, and event locations.
EEO Statement:
Ephrata National Bank is an equal opportunity employer and does not discriminate on the basis of any legally protected status or characteristic. Protected veterans and individuals with disabilities are encouraged to apply.
This job description reflects management’s assignment of essential functions and position responsibilities. Nothing in this job description restricts management’s rights to assign or reassign duties and responsibilities to this job at any time. The employee is expected to adhere to all of Ephrata National Bank’s procedures and to act as a role model in adherence to the bank's policies.
