WellSpan Health is a leading integrated health system dedicated to improving the health and well-being of the communities we serve. With a team of more than 23,000 employees, WellSpan includes twelve hospitals, more than 250 care locations, home care services, and a behavioral health organization serving central Pennsylvania and northern Maryland.
The Senior Vice President & Chief Marketing and Communications Officer will lead an integrated marketing, communications, and brand strategy function that advances WellSpan's strategic priorities and strengthens our position as the region's leading health system. This executive will translate enterprise strategy into compelling brand, consumer engagement, and communications initiatives that drive growth, enhance reputation, and deepen connections with patients, team members, physicians, and the communities we serve.
Key Responsibilities:
-
Develops and executes comprehensive communication and marketing strategies that align with WellSpan’s business objectives and drives measurable results.
-
Leads the brand management efforts to ensure a strong, consistent brand identity across all marketing and communication materials and channels.
-
Ensures the creation and distribution of compelling content for various platforms, including digital, print, social media and events.
-
Develops and executes strategic public relations strategies to build reputation, including media relations strategy, awards strategy press, community sponsorship strategy, and crisis communication.
-
Collaborates with cross-functional teams to ensure cohesive and effective communication strategies.
-
Develops data driven approaches; monitors and analyzes market trends, competitor activities, and customer insights to inform decisions.
-
Understands the business, industry, and external environment, and advocates internally to ensure that organizational actions match intention and message.
-
Serves as a vocal and trusted counselor to executive team.
-
Provides leadership and mentorship to the marketing and communications team, fostering a culture of creativity, innovation and excellence in execution.
-
Establishes and maintains relationships with key stakeholders, including customers, partners, and industry influencers.
-
Excels as thinker, writer, speaker, listener, and team leader.
-
Develop budget(s) for the department and allocate funds within budget(s) to accomplish objectives.
-
Develop relationships with community agencies, groups and professional affiliations as appropriate.
-
Provide outstanding service to all customers; foster teamwork; and practice fiscal responsibility through improvement and innovation.
Qualifications
-
Bachelor's degree required; Master's degree in business, healthcare administration, communications, marketing, or a related field preferred.
-
Minimum of 15 years of progressive executive leadership experience in a large, complex healthcare organization, with demonstrated success driving growth, brand differentiation, and market-leading performance.
-
Proven track record of developing and executing enterprise-wide marketing, brand, communications, and stakeholder engagement strategies that support organizational objectives and measurable business outcomes.
-
Deep understanding of healthcare industry trends, consumer behavior, market dynamics, reputation management, and emerging communications channels.
-
Exceptional executive communication, relationship-building, and influencing skills, with the ability to engage effectively with senior leaders, physicians, team members, community stakeholders, and media partners.
-
Demonstrated success leading, developing, and inspiring high-performing multidisciplinary teams while fostering a culture of collaboration, innovation, accountability, and inclusion.
-
Experience leading organizational change, managing complex issues, and serving as a trusted strategic advisor to executive leadership
WellSpan Health’s vision is to reimagine healthcare through the delivery of comprehensive, equitable health and wellness solutions throughout our continuum of care. As an integrated delivery system focused on leading in value-based care, we encompass more than 2,300 employed providers, 250 locations, nine award-winning hospitals, home care and a behavioral health organization serving central Pennsylvania and northern Maryland. Our high-performing Medicare Accountable Care Organization (ACO) is the region’s largest and one of the best in the nation. With a team 23,000 strong, WellSpan experts provide a range of services, from wellness and employer services solutions to advanced care for complex medical and behavioral conditions. Our clinically integrated network of 3,000 aligned physicians and advanced practice providers is dedicated to providing the highest quality and safety, inspiring our patients and communities to be their healthiest.
