Top 4 Advertising account director Jobs in Lansing, Mi

Industry Relations Associate
National Association of College & University Food Services —East Lansing, MI
- From $60,000 a year
- Full-time
- Hybrid work
- Marketing
- Mid-level
- 3 years
- Health insurance
- Dental insurance
Quick Apply
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- Email
- Hybrid work
- Background check
- Microsoft Outlook
- Marketing
- Health savings account
- Paid holidays
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Industry Relations Associate

National Association of College & University Food Services
East Lansing, MI

Quick Apply

Job Details

Full-time
From $60,000 a year
12 days ago

Benefits

Health insurance
Dental insurance
401(k)
Paid time off
Work from home
Vision insurance
401(k) matching
Professional development assistance

Qualifications

Customer retention
Phone communication
Zoom
Bachelor's degree
Video conferencing software
Attention to detail
Activity sales targets
Productivity software
Video conferences (communication methods)
Account management

Full Job Description

Job Overview
The Industry Relations Associate is responsible for driving revenue through the sale of sponsorships and advertising while strengthening relationships with NACUFS corporate partners. This role focuses on consistent outreach, responsive service, and proactive engagement to ensure partners see clear value in their relationship with NACUFS.

The successful candidate will spend at least 50% of their time on calls (telephone or Zoom) with current and prospective partners, listening to needs, presenting opportunities, and closing sales. While strategy is directed by the Director of Membership & Marketing, the Associate is expected to execute outreach plans and deliver on assigned revenue goals.

Sales & Revenue

· Execute outreach campaigns (calls, emails, virtual meetings) to secure sponsorships and advertising sales.

· Manage a pipeline of prospects and move opportunities from initial contact to signed contract.

· Consistently meet or exceed assigned revenue goals.

· Provide input from partner conversations to help refine sales strategies.

Member Engagement & Support

· Serve as a day-to-day contact for industry members, answering questions and providing excellent customer service.

· Ensure sponsorship and advertising deliverables are fulfilled in coordination with internal teams.

· Track interactions and maintain accurate records in NACUFS’ systems.

· Conduct follow-up after calls and meetings to ensure commitments are met.

Program & Relationship Building

· Support recruitment, retention, and recognition of industry members.

· Provide regular updates and check-ins with partners to demonstrate value.

· Identify opportunities for partners to engage beyond financial support (e.g., sharing expertise, content contributions, other volunteer opportunities).

· All other duties as assigned.

Budgetary Responsibilities

Support the development of annual revenue goals and ensure delivery against sponsorship and advertising budgets.

Supervisory/Reporting and Working Relationships

Collaborates across departments to ensure industry member opportunities are integrated with meetings, exhibits, advertising, membership, and learning initiatives.

Qualifications and Training

Education/Experience:

Required:

· Bachelor’s degree in business, sales and marketing or related field.

· 3+ years of experience in customer engagement, account management, membership, or relationship-driven sales.

· Demonstrable sales experience showing year over year increases.

· Strong communication and interpersonal skills, with a professional and engaging presence on phone and video calls.

· Proficiency in Microsoft Office Suite and association management systems.

· Occasional travel may be required.

Preferred:

· Experience in association management, higher education, or foodservice industries.

· Previous customer success, membership, or partner engagement role experience.

Key Attributes, Skills, and Competencies

· Sales-Driven: Comfortable prospecting, presenting, and closing sales opportunities.

· Engaging Communicator: Builds rapport quickly and maintains positive relationships.

· Organized & Detail-Oriented: Manages multiple sales opportunities and deliverables simultaneously.

· Resilient: Comfortable with rejection and persistent in following up with new prospects.

· Service-Oriented: Focuses on creating value for members in every interaction.

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Professional development assistance
Vision insurance
Work from home

Work Location: Hybrid remote in East Lansing, MI 48823

Quick Apply

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Industry Relations Associate

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