We are seeking a Digital Technology Specialist to lead the execution of digital marketing initiatives across our marketing technology stack and paid media channels. This role combines hands-on technical HubSpot expertise and a passion for understanding and utilizing emerging technologies.
This role is responsible for evaluating client technology stacks, optimizing digital workflows, implementing automation, and supporting the technical infrastructure behind marketing initiatives. Working across CMS platforms, marketing software, analytics tools, and CRM systems, the specialist will research emerging technologies and industry best practices—including SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO)—to improve efficiency and client performance.
Success in this role requires strong analytical thinking, technical curiosity, excellent communication skills, and the ability to rapidly learn and adapt to new software platforms. While not a software developer, this role is expected to understand how digital systems integrate, identify opportunities for automation, troubleshoot technical issues, and confidently communicate technical concepts to both internal teams and clients.
RESPONSIBILITIES
- Build, launch, and manage marketing campaigns in HubSpot, including email sequences, landing pages, forms, and campaign tracking
- Design, build, and maintain automated workflows in HubSpot to support lead nurturing, lifecycle stage transitions, and internal notifications
- Create, segment, and maintain contact lists and databases within HubSpot, ensuring data hygiene and accurate targeting
- Develop, update, and maintain website pages and functionality, including landing pages, forms, and integrations with HubSpot
- Troubleshoot technical issues related to HubSpot integrations, website functionality, and tracking/analytics
- Configure, maintain, and optimize client platforms including CMS, CRM, analytics, and marketing systems
- Evaluate client technology stacks and recommend improvements that enhance efficiency, scalability, and reporting
- Research, test, and evaluate emerging digital marketing technologies, AI tools, and automation platforms
- Stay current with evolving best practices in SEO, AEO, GEO, technical SEO, structured data, and AI-powered search experiences
- Assist with technical implementation of websites, analytics, CRM integrations, marketing automation, and reporting systems
- Troubleshoot platform issues and coordinate with developers or vendors when advanced technical support is required
- Monitor and analyze campaign performance, providing regular reporting on KPIs such as traffic, conversions, cost-per-lead, and ROI
- Stay current and lead updating employees on platform updates, industry best practices, and emerging digital marketing trends
- Leverage AI in smart and strategic ways to benefit our clients and our internal operations
- Collaborate with internal teams to develop campaigns to achieve clients’ business goals
- Utilize the systems in place for managing the workload. Be responsible for documenting and communicating your activity on projects within the project software system
- Maintain a minimum weekly billing of 80% of hours worked per day and a productive non-billable minimum of 10%
- Produce work as needed per project and analyze the effectiveness of the work produced for clients (including InVerve). Work may include writing, executing projects in various software programs, research, analysis, media activities and other tasks as assigned. Submit edited and completed work for approval.
- Interpret, follow, and review documented company processes for potential added effectiveness
- Complete and maintain relevant certifications and participate in training materials suggested in preparation for effectively completing the project and account work. New certifications will be required as new software is utilized by the company and clients
- Be a good steward of the company and its interests. The employee is encouraged to participate in outside activities on behalf of the company where the company pays membership dues. Some of the activities may fall outside of paid business hours
· Maintain a cooperative and respectful relationship with all co-workers and managers
QUALIFICATIONS
- 2 or more years of experience working in HubSpot (Marketing Hub required; Sales/Operations Hub a plus)
- Experience working within CMS platforms (HubSpot CMS, WordPress, or similar)
- Strong understanding of marketing automation, lead scoring, and list segmentation
- Familiarity with tracking tools such as Google Analytics and UTM parameters
- Experience working in AI platforms (specifically Claude, Google Gemini)
- Familiarity and understanding of SEO/AEO/GEO strategies and best practices and ability to advise on how to implement them
- Ability to independently learn new software and quickly become proficient in unfamiliar systems
- Ability to lead clients and work groups through complex project details and strategies
- Participate in meetings as the subject matter expert. Present with confidence and clarity
- Attention to detail and quality control, with ability to self-manage project deadlines and dependencies
- Excellent organizational skills and attention to detail
- Strong analytical skills with the ability to translate data into actionable insights
- Effective communicator who can collaborate across teams
- Ability to work on multiple projects and meet deadlines in a fast-paced environment
- Analytical thinker and proven problem solver
- Excellent written communication skills
LOCATION
If local to Lansing, Michigan:
Hybrid office work 3 days in office per week
Training for the first month is in the office if local. Thereafter, in-office work will be a minimum of three days per week and subject to change at the discretion of management.
BENEFITS
- Paid vacation and sick days
- Paid holidays
- Health Insurance with employer contribution
- 401k profit-sharing retirement plan with employer match
- Paid dental and vision insurance
- Tuition assistance program
ABOUT INVERVE
InVerve Marketing is a Lansing marketing firm that specializes in web design and development, inbound marketing, and graphic design. Through inbound marketing software and innovative, creative marketing strategies – we ensure our clients get found on the web. We are a smart and slightly nerdy bunch of creative professionals.
With InVerve Marketing you will be joining a team where our values are front and center. We strive for these values in ourselves and in our culture:
- Intelligence - Smart, problem solver
- High EQ - Self-aware, self-regulating, self-motivated, empathetic, with great social skills
- Passion to Improve - Always learning about their craft
- Fidelity - Commitment to our vision through continuous loyalty and support
- Dedication - Goes the extra mile & gets stuff done.
InVerve utilizes EOS (Entrepreneurial Operating System) and Teamwork project management software. We use the agile marketing approach with clients and are a Certified HubSpot Partner. Our shop is equipped with MAC and PC computers and uses the Adobe Creative Suite.
Job Type: Full-time
Pay: From $60,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Flexible schedule
- Health insurance
- Paid time off
- Professional development assistance
- Tuition reimbursement
Experience:
- Technology management: 2 years (Required)
Work Location: In person
