Marketing Manager & Events Coordinator
Bath Concepts Independent Dealers —Lexington, KY
- Weekends as needed
- Merchandising
- Research
- Mid-level
- Opportunities for advancement
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Marketing Manager & Events Coordinator

Bath Concepts Independent Dealers
Lexington, KY

Quick Apply

Job Details

Full-time

Benefits

Opportunities for advancement

Qualifications

Research
Analytics

Full Job Description

Marketing Manager & Events Coordinator

Corbin, KY
Bathformation

Position Overview

Bathformation is seeking a dynamic and results-driven Marketing Manager & Events Coordinator to lead and execute our local marketing initiatives in the Corbin, KY market. This role is responsible for developing and implementing lead generation strategies, managing trade shows and events, overseeing digital marketing efforts, enhancing social media engagement, and ensuring consistent brand visibility across all marketing channels.

The ideal candidate is a highly organized marketing professional with experience in event management, lead generation, social media marketing, and team leadership.

Key Responsibilities

Event Marketing & Lead Generation

Research, secure, and manage local trade shows, home shows, community events, and vendor opportunities
Negotiate contracts and sponsorship agreements with event organizers
Develop and maintain an annual marketing and event calendar
Recruit, hire, train, and manage event marketing representatives
Schedule and oversee event staff and promotional teams
Coordinate booth setup, merchandising, and event logistics
Generate, track, and manage leads from all events
Schedule in-home consultations from event-generated leads
Follow up on contest entries and event prospects to maximize appointment conversions
Analyze event performance and provide regular reporting on ROI and lead generation metrics

Marketing Management

Develop and execute local lead generation and customer acquisition strategies
Manage the company's online presence and local digital marketing efforts
Oversee and enhance social media channels, including content planning, posting, engagement, and performance tracking
Coordinate local advertising campaigns and promotional initiatives
Monitor marketing analytics and recommend improvements to increase brand awareness and lead generation
Ensure consistent branding and messaging across all marketing platforms
Collaborate with sales and leadership teams to align marketing efforts with company growth objectives

Qualifications

3+ years of experience in marketing, event coordination, lead generation, or related fields
Strong understanding of social media platforms and digital marketing strategies
Experience planning and managing trade shows, events, or community outreach programs
Excellent communication, organizational, and project management skills
Ability to recruit, train, and motivate team members
Strong analytical skills with the ability to track and measure marketing performance
Self-motivated, detail-oriented, and results-driven
Comfortable working in a fast-paced environment
Ability to stand for extended periods and lift up to 30 pounds
Must be available to work weekends and attend events as needed
Experience in home improvement, remodeling, retail marketing, or direct-to-consumer marketing is preferred

Compensation & Benefits

Competitive base salary
Performance-based bonus opportunities
Career advancement opportunities with a rapidly growing company
Professional development and leadership growth opportunities
Supportive team environment

Apply Today

If you're a creative, organized, and driven marketing professional who thrives on generating leads, managing events, and building brand awareness, we encourage you to apply and become part of the Bathformation team.

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Marketing Manager & Events Coordinator

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Marketing Manager & Events Coordinator

Position Overview

Key Responsibilities

Event Marketing & Lead Generation

Marketing Management

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Compensation & Benefits

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