The Digital Content Coordinator supports the execution of Keeneland's digital content strategy across Racing, Sales and Brand initiatives by capturing content, coordinating production, publishing and distribution across digital platforms. This position is responsible for the day-to-day execution of digital content, helping ensure content is captured, organized, published and optimized in a timely manner.
Working closely with the Communications, Marketing, Broadcast teams, this role is frequently in the field capturing content during race meets, sales and special events while supporting real-time storytelling across Keeneland's digital channels. The position requires strong organizational, communication and project management skills, an understanding of social media best practices and the ability to thrive in a fast-paced environment. The ability to work evenings, weekends and holidays is required during race meets, sales and special events. Applicants are strongly encouraged to submit a portfolio or examples of their original social media content or production.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Content Coordination & Publishing
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Maintain and oversee the day-to-day execution of Keeneland's digital content calendar across Racing, Sales and Brand initiatives.
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Schedule, publish and optimize content across social media platforms and other digital channels.
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Ensure content is formatted and distributed according to platform-specific best practices.
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Support real-time publishing and content deployment year-round.
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Manage content assignments and ensure timely completion of publishing priorities.
Content Production
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Capture social-first photo and video content during racing, sales, community events and behind-the-scenes activities.
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Create quick-turn content for social media platforms including Instagram, TikTok, Facebook, X and YouTube Shorts.
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Assist with video shoots, interviews and live event coverage.
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Identify and capture content opportunities that support Keeneland's storytelling objectives.
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Identify emerging or trending content opportunities.
Asset Management & Collaboration
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Organize and maintain digital asset libraries, including photos, videos and graphics.
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Overseecreative assets with Communications, Marketing, Broadcast, freelance photographers, videographers and other external partners.
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Oversee creative requests and content needs through project management tools.
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Assist with production logistics, equipment preparation, and project timelines.
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Collaborate across departments to support integrated marketing and communications initiatives.
Digital Optimization & Reporting
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Monitor content performance across digital platforms.
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Oversee analytics reports and identify content trends and opportunities.
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Apply best practices, including metadata, tagging and content optimization.
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Stay informed on emerging social media trends, platform updates, and evolving content formats.
QUALIFICATIONS
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Strong understanding of and experience with social media platforms with particular experience creating content for Instagram, TikTok and YouTube.
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Experience capturing, editing and publishing content optimized for digital and social channels.
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Proficiency with photo and video editing software (ex: Adobe Creative Suite, Lightroom, Premiere Pro, CapCut or similar platforms).
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Strong organizational, communication and project management skills with the ability to manage multiple priorities in a fast-paced environment.
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Experience with social media management and project management platforms (Sprout Social and Asana) a plus.
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Knowledge of digital analytics, platform insights and content optimization is preferred.
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Appreciation for and experience in the Thoroughbred industry is preferred
EDUCATION AND EXPERIENCE
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Bachelor's degree in Marketing, Communications, Journalism, Digital Media, Public Relations or a related field required.
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Minimum one to three years of experience in digital marketing, content creation, social media or a related communications role.
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Experience managing content calendars, publishing across multiple digital platforms and supporting live event coverage preferred. Familiarity with social media management platforms, basic photo and video editing software and digital analytics is preferred.
CERTIFICATES, LICENSES, REGISTRATIONS
A valid driver’s license and a Kentucky Horse Racing Commission License is required upon hire.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to stand and walk throughout the stable area and racetrack. The employee will occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, and peripheral vision. The employee will regularly use computers and electronic devices.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to work outdoors in varying weather conditions and navigate uneven terrain. The noise level in the work environment is usually moderate.
