Director of Private Events | $105K–$130K+ OTE
Peachtree Entertainment | Full-Time
Own the Sales. Build the Business. Earn on Results.
Peachtree Entertainment is seeking an experienced Director of Private Events to lead private event sales, business development, and revenue growth.
This is a high-impact sales role for an experienced private events professional who knows how to prospect, build relationships, close business, and consistently generate revenue.
A minimum of 2 years of professional private event sales experience is required.
You will own the private event sales process from initial inquiry through signed contract and deposit, while building long-term relationships that generate repeat business, referrals, and new opportunities.
We're moving quickly and are looking to interview qualified candidates immediately.
Compensation & Earning Potential
- Base Salary: $75,000–$90,000, based on experience
- Target Total Compensation: $105,000–$130,000+
- Monthly commission opportunities
- Quarterly performance bonuses
- Annual performance bonuses
- Additional discretionary bonus opportunities for exceptional performance
Commission Structure
Commissions are calculated on venue revenue generated from fully executed contracts with deposits received:
- First $50,000 in monthly venue revenue: 2%
- $50,001–$100,000: 3%
- Over $100,000: 4%
Quarterly Performance Bonuses
Additional bonuses are available based on quarterly sales goal attainment:
- 90% of quarterly goal: $2,500
- 100% of quarterly goal: $5,000
- 110% of quarterly goal: $7,500
- 120%+ of quarterly goal: $10,000
Annual Performance Bonuses
Top performers who exceed annual sales goals are eligible for additional bonuses:
- Meets annual goal: $10,000
- 110% of goal: $20,000
- 125% of goal: $35,000
- Exceptional performance: Additional discretionary bonus opportunities
What You'll Do Private Event Sales & Business Development
- Own the private events sales strategy and revenue plan.
- Manage the complete sales cycle from lead generation through contract execution and deposit collection.
- Build and maintain a strong pipeline of qualified private event prospects.
- Generate new business through prospecting, networking, referrals, partnerships, and community relationships.
- Sell corporate events, weddings, private parties, nonprofit events, celebrations, and other private functions.
- Conduct venue tours, client meetings, presentations, proposals, and follow-up.
- Negotiate contracts and confidently close business.
- Consistently meet or exceed monthly, quarterly, and annual revenue goals.
Relationship Management
- Build and maintain long-term relationships with corporate clients, event planners, wedding professionals, local businesses, nonprofits, community organizations, and other potential partners.
- Develop referral relationships and strategic partnerships that generate new business.
- Maintain consistent communication and follow-up throughout the sales process.
- Create a client experience that encourages repeat business and referrals.
- Represent Peachtree Entertainment professionally throughout the community and industry.
Sales Strategy & Revenue Growth
- Identify new markets, customer segments, and revenue opportunities.
- Develop creative sales strategies and promotions to increase private event bookings.
- Monitor sales activity, conversion rates, pipeline health, and revenue performance.
- Maintain accurate CRM and sales records.
- Provide regular reporting and recommendations to leadership.
- Use market knowledge and sales data to identify opportunities for continued growth.
Event & Internal Collaboration
- Work closely with operations, hospitality, production, marketing, and other internal teams to ensure a seamless transition from signed contract to event execution.
- Communicate client expectations, event details, and contractual requirements effectively.
- Support the client experience throughout the planning process while maintaining clear boundaries between sales and event execution.
- Attend select events, networking functions, and community activities to build relationships and promote private event opportunities.
What We're Looking ForRequired Qualifications
- Minimum of 2 years of professional private event sales experience is required.
- Proven track record of meeting or exceeding sales or revenue goals.
- Experience managing the full private event sales cycle from prospecting and lead generation through contract execution and deposit collection.
- Demonstrated ability to prospect for new business and develop a consistent sales pipeline.
- Strong presentation, negotiation, closing, and follow-up skills.
- Excellent verbal and written communication skills.
- Strong relationship-building and networking abilities.
- Highly organized with excellent attention to detail.
- Self-motivated and comfortable working independently.
- Ability to manage multiple prospects, proposals, contracts, and deadlines simultaneously.
- Ability to work occasional evenings and weekends based on event and business needs.
Preferred Qualifications
- Experience selling private events for a venue, hotel, entertainment company, hospitality group, or similar organization.
- Experience selling corporate events, weddings, social events, nonprofit events, or large-scale private functions.
- Established relationships within the corporate, wedding, hospitality, nonprofit, or local business community.
- Experience working with CRM and sales reporting systems.
- Experience managing high-value contracts and complex event sales.
- Knowledge of the local market and business community.
The Ideal Candidate
You might be a great fit if you:
- Know private event sales and can hit the ground running.
- Enjoy prospecting and aren't afraid to ask for the business.
- Are motivated by goals, revenue, and measurable results.
- Know how to turn a conversation into an opportunity.
- Build genuine relationships rather than simply collecting contacts.
- Are comfortable presenting, negotiating, and closing.
- Have the confidence to own a revenue target and take accountability for results.
- Are proactive and constantly looking for the next opportunity.
- Understand that exceptional client relationships create repeat business and referrals.
- Can balance strong sales skills with professionalism and excellent client service.
- Thrive in a fast-paced environment where priorities can shift quickly.
How Success Will Be Measured
Success in this position will be measured by:
- Monthly, quarterly, and annual private event revenue.
- Achievement of assigned sales goals.
- Growth and quality of the sales pipeline.
- Number and value of new contracts secured.
- New client and business relationships developed.
- Repeat business and referral opportunities.
- Conversion of leads into executed contracts.
- Growth of corporate, social, wedding, nonprofit, and community event business.
- Overall contribution to private event revenue and profitability.
Why Join Peachtree Entertainment?
Peachtree Entertainment is a growing entertainment organization focused on creating memorable experiences for artists, guests, clients, and communities.
This role offers the opportunity to take significant ownership of private event sales while having a direct impact on revenue growth.
You'll have the support of a broader entertainment organization while being empowered to build relationships, develop business, and create new opportunities.
Our culture is:
Artist First. Guest Obsessed. Community Driven.
We believe great events start with great people—and we're looking for someone who understands how to turn relationships into successful events and long-term business.
Ready to Make an Impact?
If you have at least 2 years of private event sales experience, a proven history of generating revenue, and the drive to build something bigger, we want to hear from you.
We're moving quickly and interviewing qualified candidates immediately.
Compensation at a Glance
$75K–$90K Base Salary
$105K–$130K+ Target Total Compensation
Monthly Commission + Quarterly Bonuses + Annual Performance Bonuses
Apply today and take ownership of your next opportunity with Peachtree Entertainment.
Pay: $75,000.00 - $90,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
