We are seeking a motivated and experienced Outside Sales Representative to help grow our refrigeration business throughout the South and Southeast region of the United States. This role will focus on developing new business opportunities in food/beverage production plants, cold storage, manufacturing, and other markets where refrigeration systems are critical to daily operations.
The ideal candidate will have strong B2B sales experience, the ability to build long-term customer relationships, and a working understanding of mechanical or refrigeration-related systems. This position will be responsible for identifying new opportunities, developing customer relationships, coordinating with internal technical teams, and helping expand our presence in targeted markets.
Key Responsibilities
- Develop new sales opportunities throughout the South and Southeast region.
- Target refrigeration customers, food/beverage production facilities, cold storage operations, manufacturing plants, and other facility-based markets.
- Build and maintain relationships with plant managers, maintenance managers, engineers, operations leaders, purchasing teams, and other decision-makers.
- Prospect through cold calls, site visits, referrals, industry contacts, networking, trade shows, and market research.
- Identify customer needs related to refrigeration equipment, compressor systems, service, rebuilds, parts, controls, preventive maintenance, and system upgrades.
- Work with internal service, engineering, estimating, and operations teams to develop accurate proposals and customer solutions.
- Manage the sales pipeline, customer follow-ups, and activity tracking through company systems or CRM.
- Prepare and present proposals, estimates, and service recommendations to customers.
- Support the growth of new accounts while maintaining and expanding existing customer relationships.
- Monitor market trends, competitor activity, and potential growth areas throughout the region.
- Represent the company professionally during customer visits, meetings, trade events, and industry functions.
- Meet or exceed agreed-upon sales goals and business development targets.
Preferred Experience
- Outside sales experience in refrigeration, mechanical services, compressor systems, equipment sales, or related B2B technical sales.
- Experience selling to food/beverage production plants, cold storage, manufacturing, or other facility-based customers.
- Basic understanding of refrigeration systems, compressors, controls, mechanical equipment, service work, and project-based sales.
- Proven ability to develop new business and manage regional sales opportunities.
- Experience using CRM software or other sales tracking tools.
- Strong communication, negotiation, and customer relationship skills.
- Ability to understand customer needs, ask technical questions, and coordinate with internal teams to develop solutions.
- Self-motivated, organized, and comfortable working independently while traveling throughout the region.
Required Qualifications
- Valid driver’s license and ability to travel regularly.
- Strong written and verbal communication skills.
- Ability to manage multiple opportunities, customer meetings, follow-ups, and proposal deadlines.
- Comfortable visiting customer facilities, mechanical rooms, plant environments, and job sites.
Travel Requirements
This position will require regular travel throughout the South and Southeast United States. Overnight travel should be expected based on customer needs, trade shows, and business development opportunities.
Compensation and Benefits
Compensation will be based on experience and may include base salary, commission, bonus opportunities, or a combination structure.
Ideal Candidate
The ideal candidate is a driven outside sales professional who enjoys developing new business, understands the value of long-term customer relationships, and is comfortable selling technical solutions to facility-based customers. This person should be able to work independently, communicate clearly with both customers and internal teams, and help grow the company’s refrigeration presence across the South and Southeast region.
Benefits:
- Health insurance
- Paid time off
- Tuition reimbursement
Application Question(s):
- Do you have experience in Industrial Equipment Sales?
Experience:
- outside B2B sales: 2 years (Required)
Work Location: On the road
