Marketing & Community Engagement Manager
The Rail | Lexington, KY
Full-Time
Make The Rail the Place Everyone in Lexington Is Talking About.
The Rail is looking for a Marketing & Community Engagement Manager who knows how to build relationships, create buzz, and turn community connections into ticket sales.
This is a high-energy, people-focused role for someone who would rather be out in the community than behind a desk. You’ll represent The Rail throughout Lexington and Central Kentucky, build partnerships with local businesses and organizations, promote live shows and events, and create marketing opportunities that bring new audiences through our doors.
If you're naturally outgoing, love live entertainment, enjoy networking, and know how to make things happen, we want to meet you.
What You'll Do
Show & Event Marketing
- Develop and execute marketing plans for concerts, events, and venue programming.
- Create campaigns tailored to each artist, event, audience, and market.
- Drive awareness and ticket sales through digital, social media, radio, print, grassroots marketing, promotions, partnerships, and other channels.
- Partner with corporate marketing, ticketing, production, and talent teams to execute campaigns.
- Review ticket sales and campaign performance and recommend strategies to improve attendance.
Community Engagement & Networking
- Serve as a visible ambassador for The Rail throughout Lexington and Central Kentucky.
- Build relationships with local businesses, universities, nonprofits, tourism organizations, chambers of commerce, sports organizations, and community leaders.
- Attend networking events, festivals, community gatherings, and industry events on behalf of The Rail.
- Identify creative opportunities to introduce The Rail to new audiences.
Grassroots Marketing
- Develop street-team and grassroots marketing initiatives.
- Coordinate flyer distribution, poster placement, promotional appearances, ticket giveaways, and community activations.
- Build promotional partnerships with local restaurants, retailers, gyms, coffee shops, bars, and other businesses.
- Create creative campaigns that generate excitement and conversation around upcoming events.
Ticket Sales & Audience Development
- Develop community ticket programs and group sales opportunities.
- Build relationships with local employers, organizations, schools, and community groups.
- Identify new audiences and market segments for The Rail's programming.
- Develop promotions and partnerships designed to increase ticket sales and attendance.
Brand, Social Media & Public Relations
- Increase The Rail's visibility and reputation throughout Central Kentucky.
- Develop relationships with local media, influencers, content creators, and community personalities.
- Coordinate interviews, media opportunities, public appearances, and community activations.
- Capture photos and videos at events and help create authentic, community-focused social content.
- Identify local social media opportunities and partnerships.
Partnerships & Sponsorships
- Identify and develop local sponsorship and promotional opportunities.
- Create mutually beneficial partnerships with businesses and community organizations.
- Help develop partnership packages and track results and ROI.
- Represent The Rail at concerts, private events, and community functions.
What We're Looking For
Required:
- Experience in marketing, event promotion, community engagement, public relations, sales, partnerships, or a related field.
- Excellent communication and interpersonal skills.
- Strong networking and relationship-building abilities.
- Highly organized with the ability to manage multiple projects and deadlines.
- Self-motivated and comfortable working independently.
- Willingness to work some evenings and weekends based on the event schedule.
- A genuine passion for live entertainment, events, and connecting with people.
Strongly Preferred:
- Experience in entertainment, hospitality, tourism, sports, events, or community engagement.
- Existing relationships or knowledge of the Lexington/Central Kentucky market.
- Social media marketing and content creation experience.
- Experience working with local businesses, nonprofits, chambers, universities, or community organizations.
The Ideal Candidate
You're the person who:
- Never meets a stranger.
- Enjoys walking into a room and starting a conversation.
- Has a strong network—or knows how to build one quickly.
- Thinks creatively and sees opportunities others miss.
- Is comfortable representing a brand in public.
- Can turn a conversation into a partnership.
- Is equally comfortable developing a marketing plan and handing out flyers at a local event.
- Takes ownership and doesn't wait to be told what needs to be done.
- Gets excited about concerts, events, and creating memorable experiences.
How Success Is Measured
Your success will be measured by your ability to:
- Increase ticket sales through local marketing and community partnerships.
- Build meaningful relationships throughout Central Kentucky.
- Increase The Rail's local brand awareness and audience.
- Develop successful promotional and sponsorship partnerships.
- Expand The Rail's community reach and customer database.
- Increase social engagement and local visibility.
- Create a strong, positive presence for The Rail throughout the market.
Our Culture
At The Rail, we are Artist First, Guest Obsessed, and Community Driven.
We're looking for someone who will bring those values into the community every day—someone who can make authentic connections, create excitement around our events, and help make The Rail a recognizable and respected destination for live entertainment and unforgettable experiences.
If you're a connector, a promoter, a relationship builder, and a fan of live entertainment, apply today. We want to meet you!
Pay: $55,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
