Position Summary
The Marketing & Brand Manager is responsible for developing and executing the Lincoln Stars' marketing, digital media, and fan engagement strategies to grow attendance, increase revenue, strengthen the organization's brand, and create an exceptional experience for fans, partners, and the community.
Reporting to the Vice President, this position leads the organization's social media presence, content strategy and execution, digital marketing efforts, promotional campaigns, community engagement, and game presentation marketing. The ideal candidate is equal parts creative storyteller, strategic marketer, graphic designer, and hands-on executor who thrives in a fast-paced sports environment.
This role will collaborate with every department, including ticket sales, partnerships, hockey operations, merchandise, food & beverage, and game operations, to ensure a consistent, engaging, and revenue-focused brand experience across all platforms.
Primary Responsibilities
Marketing Strategy & Campaign Execution
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Develop and execute annual marketing plans designed to increase attendance, ticket sales, sponsorship value, merchandise sales, and overall brand awareness.
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Create integrated marketing campaigns across digital, print, radio, television, outdoor, and community channels.
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Manage promotional calendars and campaign timelines for all home games, theme nights, ticket initiatives, and organizational events.
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Work closely with the ticket sales department to develop campaigns.
Social Media & Digital Strategy
Lead the organization's digital presence across all platforms.
Responsibilities include:
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Develop annual social media strategy and content calendar.
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Create engaging content for:
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Facebook
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Instagram
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X
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TikTok
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LinkedIn
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YouTube
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Produce real-time game coverage, including photos, videos, highlights, and fan interactions.
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Develop player features, behind-the-scenes content, community stories, and promotional campaigns.
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Monitor trends and recommend innovative content ideas.
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Manage community engagement by responding to messages and interacting with fans.
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Grow followers, engagement, impressions, and video views.
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Analyze platform performance and provide monthly reporting.
Content Creation
Create compelling visual storytelling that reflects the Lincoln Stars brand.
Responsibilities include:
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Photography
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Videography
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Short-form video production
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Graphic design
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Motion graphics (preferred)
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Copywriting
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Social media graphics
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Promotional videos
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Sponsor features
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Community spotlights
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Email creative
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Website graphics
Maintain a consistent visual identity across every marketing touchpoint.
Digital Marketing
Manage digital marketing initiatives including:
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Email marketing campaigns
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Website updates
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Landing pages
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SEO optimization
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Digital advertising
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Meta advertising
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Google Ads
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Retargeting campaigns
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CRM audience segmentation
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Marketing automation
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Promotional texting campaigns
Monitor campaign performance and continuously optimize for conversions and ROI.
Game Presentation & Fan Experience
Collaborate with the Director of Game Operations to create a premier game experience.
Responsibilities include:
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Theme Night marketing
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Promotional planning
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Giveaway campaigns
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Fan contests
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Entertainment planning
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Community recognition programs
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In-arena messaging
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Game scripts
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Crowd engagement initiatives
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New promotional concepts
Develop memorable moments that drive repeat attendance and strengthen fan loyalty.
Brand Management
Protect and strengthen the Lincoln Stars brand.
Responsibilities include:
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Ensure brand consistency across all platforms.
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Maintain brand standards for logo usage, typography, colors, messaging, and tone.
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Review marketing materials produced internally and externally.
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Assist in developing seasonal creative campaigns.
Sponsorship Activation
Collaborate with the Sales & Partnerships Manager to maximize sponsor value.
Responsibilities include:
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Social media sponsor integrations
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Promotional campaigns
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Sponsored contests
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Digital activations
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Community programs
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Theme night marketing
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Sponsored content
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Hospitality event support
Develop creative activation ideas that exceed sponsor expectations.
Merchandise Marketing
Support the Face Off Store by developing campaigns that drive merchandise sales.
Responsibilities include:
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Product launches
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Jersey reveals
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Theme night merchandise
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Holiday campaigns
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Online store promotion
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Retail photography
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Promotional videos
Website & Email Marketing
Manage and maintain digital communication platforms.
Responsibilities include:
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Website updates
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Event pages
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Landing pages
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Sponsor recognition
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Promotional banners
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Weekly email newsletters
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Ticket sales campaigns
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Community updates
Analytics & Reporting
Measure marketing performance through data-driven decision-making.
Track and report on:
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Attendance trends
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Ticket campaign performance
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Social media growth
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Engagement metrics
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Website traffic
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Email open and click rates
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Digital advertising ROI
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Merchandise campaigns
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Fan demographics
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Promotional success
Provide monthly reports with recommendations for improvement.
Qualifications
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Bachelor's degree in Marketing, Communications, Sports Management, Advertising, Public Relations, or related field preferred.
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3–5 years of marketing experience, preferably in sports, entertainment, hospitality, or live events.
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Demonstrated success managing social media platforms and digital marketing campaigns.
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Strong writing, storytelling, and communication skills.
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Experience with Meta Business Suite, Google Analytics, Google Ads, and email marketing platforms.
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Proficiency with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, InDesign) and Canva.
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Photography and videography experience preferred.
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Strong organizational skills with the ability to manage multiple projects simultaneously.
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Self-starter with excellent attention to detail.
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Creative thinker who enjoys developing new promotional concepts.
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Passion for sports and creating memorable fan experiences.
Physical Requirements
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Ability to lift up to 30 pounds.
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Ability to stand and walk for extended periods during games and events.
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Comfortable working in indoor and outdoor event environments.
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Ability to work evenings, weekends, holidays, and travel as required.
This position requires flexibility, initiative, and a commitment to helping make the Lincoln Stars one of the premier junior hockey organizations in North America, both on and off the ice.
