CodeBuddy helps businesses and entrepreneurs plan, build, and launch professional software. Through CodeBuddy Studio and CodeBuddy Solutions, we combine AI-powered development tools, software expertise, and custom development services to help customers bring their ideas to life.
We are seeking a versatile and highly motivated Marketing Manager to help grow awareness, generate qualified opportunities, manage our digital presence, and create compelling content for our products and services.
This position is ideal for someone who is comfortable working across multiple marketing disciplines, including digital marketing, content creation, event coordination, website management, SEO, social media, and video production.
Type: Full-time
Location: Hybrid. We have a physical office in Lincoln, Nebraska. In-office work is supported but not mandatory.Salary: Competitive, based on experience and skills.
Responsibilities
Digital Marketing and Lead Generation
- Generate qualified traffic and opportunities for CodeBuddy Studio and CodeBuddy Solutions.
- Identify and bid on relevant projects through Freelancer, Upwork, and other freelance marketplaces.
- Manage Google Ads campaigns, keyword targeting, budgets, and performance reporting.
- Monitor website visitors and identify opportunities for lead generation and follow-up.
- Develop and execute marketing promotions, campaigns, and product launches.
- Research and manage influencer, affiliate, and partnership opportunities.
- Track campaign performance and recommend improvements based on marketing data.
Website Management and Conversion Optimization
- Manage and update CodeBuddy’s marketing websites using Webflow.
- Create and maintain landing pages for campaigns, products, services, and events.
- Conduct usability testing and identify opportunities to improve the website experience.
- Improve website messaging, navigation, conversion paths, and calls to action.
- Create website and campaign mockups using Figma.
- Coordinate website content, design, SEO, analytics, and technical updates.
Content Marketing and Brand Development
- Write and publish blog articles, product announcements, case studies, and other marketing content.
- Develop customer success stories and case studies that demonstrate measurable results.
- Create investor materials, pitch decks, company presentations, and supporting graphics.
- Write and distribute press releases and company announcements.
- Develop marketing collateral for CodeBuddy’s products, services, events, and partnerships.
- Maintain consistent brand messaging across websites, presentations, social media, and promotional materials.
Video, Podcast, and YouTube Management
- Plan, record, edit, and publish product demonstration videos.
- Create promotional videos, tutorials, customer stories, and short-form social content.
- Manage CodeBuddy’s YouTube channel, including publishing, descriptions, thumbnails, playlists, and optimization.
- Coordinate, edit, publish, and promote the Dev Different Podcast.
- Repurpose podcast and video content into social posts, articles, clips, and other marketing assets.
Social Media and Community Management
- Manage CodeBuddy’s LinkedIn company presence and posting schedule.
- Create and publish social media content, primarily for LinkedIn.
- Support executive and employee LinkedIn content when appropriate.
- Monitor engagement, comments, messages, and relevant industry conversations.
- Build relationships with software, AI, startup, and business communities.
- Maintain a consistent social media and content calendar.
Product Launches and Directory Management
- Submit and maintain CodeBuddy’s products on Product Hunt and other relevant software directories.
- Coordinate product launches across email, social media, video, press, and community channels.
- Maintain accurate product descriptions, screenshots, videos, links, and promotional materials across third-party platforms.
- Identify new product directories, review sites, marketplaces, and communities where CodeBuddy should be represented.
Events and Field Marketing
- Research conferences, trade shows, meetups, and other events relevant to CodeBuddy’s target markets.
- Evaluate potential sponsorship, speaking, exhibiting, and networking opportunities.
- Coordinate CodeBuddy’s participation in selected events.
- Help organize hackathons, workshops, webinars, product demonstrations, and training events.
- Create event materials, registration pages, presentations, signage, and post-event follow-up campaigns.
- Attend selected events and represent CodeBuddy professionally.
SEO and AI Search Optimization
- Research and manage keywords for organic search and paid advertising.
- Optimize website pages, articles, videos, and case studies for search engines.
- Improve CodeBuddy’s visibility in AI-powered search engines and large language model results.
- Monitor search rankings, backlinks, website traffic, and content performance.
- Identify technical and content-related SEO improvements.
- Maintain accurate company and product information across important online sources.
Qualifications
- At least 3 years of professional experience in marketing, digital marketing, content marketing, or a related role.
- Strong written communication, editing, and storytelling skills.
- Experience managing multiple marketing projects and deadlines.
- Experience creating content for websites, social media, presentations, and campaigns.
- Familiarity with lead generation, conversion optimization, and campaign performance measurement.
- Ability to learn technical products and communicate their value to business and technical audiences.
- Strong organizational skills and attention to detail.
- Ability to work independently while collaborating with product, sales, leadership, design, and development teams.
- Comfortable working in a fast-moving startup environment.
- Interest in software development, artificial intelligence, entrepreneurship, and emerging technology.
Desired Skills
- Experience marketing SaaS products, software development services, AI products, or technology companies.
- Experience managing paid advertising campaigns, particularly Google Ads.
- Experience with SEO, content optimization, and AI or LLM search visibility.
- Experience with video editing, podcast production, or YouTube channel management.
- Experience managing LinkedIn company pages and executive content.
- Experience creating pitch decks, investor presentations, and case studies.
- Experience coordinating events, webinars, workshops, or hackathons.
- Basic design skills and the ability to create professional marketing assets.
- Experience working with freelance marketplaces such as Upwork or Freelancer.
- Familiarity with Product Hunt, software directories, review sites, and launch communities.
- Basic understanding of website analytics, conversion tracking, and marketing attribution.
- Strong interviewing skills for gathering information from customers, team members, and subject-matter experts.
Tools and Platforms
Candidates should have experience with, or be comfortable learning, tools such as:
Website and Design
- Webflow
- Figma
- Adobe Creative Cloud or Canva
- Google Analytics
- Google Search Console
Advertising and SEO
- Google Ads
- Google Keyword Planner
- Ahrefs, Semrush, Moz, or similar SEO platforms
- Google Business Profile
- SEO and AI-search monitoring tools
Content and Social Media
- LinkedIn
- YouTube Studio
- Social media scheduling tools
- WordPress or other content management systems
- Grammarly or similar writing and editing tools
Video and Podcast Production
- Adobe Premiere Pro, Final Cut Pro, or similar video-editing software
- Adobe Audition, Descript, Riverside, or similar podcast-production tools
- OBS or similar recording software
- YouTube analytics and optimization tools
- Riverside
Benefits
- Competitive salary package.
- Health insurance through an ICHRA.
- Flexible work-from-home and office environment.
- Opportunity to work with innovative AI and software products.
- Small, collaborative, and agile teams.
- Significant ownership over marketing initiatives and campaigns.
- Opportunities for rapid professional growth in a startup environment.
- Potential opportunity for ownership in the company.
How to Apply
Please send your resume, relevant work samples, and a brief introduction to [email protected].
Helpful work samples may include:
- Marketing campaigns
- Websites or landing pages
- Blog articles or case studies
- Product demonstration videos
- Social media content
- Pitch decks or investor materials
- Podcast or YouTube content
- SEO or advertising results
Know Somebody?
Do you know someone who fits this profile? Send us their information or make an introduction, and we may pay a finder’s fee.
Equal Opportunity Employer
CodeBuddy is an equal opportunity employer. We are committed to creating an inclusive and safe work environment and encourage applications from candidates of all backgrounds and experiences.
Pay: $70,000.00 - $95,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Paid time off
People with a criminal record are encouraged to apply
Work Location: Hybrid remote in Lincoln, NE 68502
