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Enrollment Counselor / Territory Manager

Pennsylvania College of Art & Design
Lancaster, PA

Apply Now

Job Details

Full-time

Qualifications

Driver's License
Bachelor's degree
Relationship management

Full Job Description

Working at PCA&D

Join our team. We’re the region’s leading BFA degree-granting college of art & design education.

PCA&D is located in Lancaster, Pennsylvania. Lancaster is a small city where the emerging contemporary and traditional arts scenes are thriving. Lancaster is a city of friendly neighborhoods where residents and guests experience the growing creative and entrepreneurial vibe. The city values cultural, ethnic, and diverse lifestyles of residents and guests, and is located within driving distance of Washington, DC, Baltimore, Philadelphia, and New York.

PCA&D is a small private, independent college of art and design. The College is distinguished by its interactive classes, one-on-one attention from exceptional faculty, a culture of creative exploration, and interdisciplinary learning opportunities. The College has a growing record of academic achievement among first-generation students, students of color, Latinx students, LGBTQ+ students, and other underrepresented students.

The College invites candidates who, through their teaching, professional experiences, and service, will contribute to our shared commitment to a diverse and inclusive academic art and design community.

Enrollment Counselor / Territory Manager

Enrollment Counselor / Territory Manager

Pennsylvania College of Art & Design (PCA&D) Effective Date:

April 23, 2026

Status:

Full-time, Exempt

Department:

Admissions / Enrollment

Reports to:

Vice President of Enrollment

Work Location:

PCA&D Welcome Center, Lancaster, PA with travel as needed.

Position Summary

The Enrollment Counselor / Territory Manager is responsible for recruiting, enrolling, and yielding a diverse and talented class of students to Pennsylvania College of Art & Design.

This role blends relationship-driven recruitment with data-informed strategy—managing a defined geographic territory while contributing to national pipeline development across PCA&D’s undergraduate programs, including Animation & Game Art, Creative Writing, Design Thinking, Fine Art, Graphic Design, Illustration, Live Experience Design & Production (LiveX), and Photography & Video.

Success in this role will be defined by the ability to:

Build and sustain inquiry and applicant pipelines within assigned territories
Translate student interest into applications, admits, and deposits
Deliver high-impact, personalized recruitment experiences (in-person and virtual)
Utilize CRM data to inform strategy and improve conversion outcomes

As a core member of the Enrollment team, the counselor collaborates closely with Marketing, Financial Aid, Academic Departments, and external partners to support institutional enrollment goals.

About Pennsylvania College of Art & Design

At Pennsylvania College of Art & Design, we believe that creatives design the future. Located in the heart of Lancaster, PCA&D offers a dynamic, studio-based education within a vibrant creative community.

As a member of Association of Independent Colleges of Art & Design, PCA&D combines rigorous studio practice with industry-relevant learning, preparing students to thrive as artists, designers, and creative professionals.

Key Responsibilities

Territory Management & Student Recruitment

Manage a defined geographic territory (regional and/or national)
Develop and execute an annual recruitment plan (travel, school visits, events, communications)
Build relationships with:
- High school counselors and educators
- Community-based organizations
- Transfer institutions and community colleges
Identify and grow “right-fit” student pipelines aligned with PCA&D programs

Travel, Events & Representation

Represent PCA&D at:
- High school visits and college fairs
- National portfolio days and recruitment events
- On-campus programs (Open Houses, Accepted Student Days, portfolio reviews)
Plan and execute territory-based and virtual recruitment events
Deliver engaging presentations that reflect PCA&D’s brand and programs

Student Engagement & Yield Strategy

Guide prospective students and families through the admissions process from inquiry to deposit
Conduct admissions interviews and portfolio reviews (as applicable)
Execute targeted yield strategies, including:
- Personalized outreach (email, phone, SMS)
- Event follow-up and conversion campaigns
- Collaboration with Financial Aid on affordability conversations
Support admitted student engagement and reduce summer melt

CRM, Data & Reporting

Utilize Slate to:

Manage territory activity and communication plans
Track student engagement and funnel progression
Maintain accurate and timely data entry
Monitor performance metrics including:

Inquiry generation
Application completion
Admit-to-deposit conversion
Contribute to reporting on territory performance and ROI

Marketing & Communications Collaboration

Partner with Marketing to:
- Execute territory-specific campaigns
- Provide feedback on messaging and student insights
- Support content development (student stories, program highlights, social media)
Ensure consistent, on-brand communication aligned with PCA&D voice and strategy

Cross-Functional Collaboration

Work closely with:
- Academic departments and faculty
- Financial Aid team
- Student Life and Residence Life
Support program-specific recruitment efforts, including:
- Portfolio-required majors
- Interview-based programs such as Live Experience Design & Production

Access, Equity & Compliance

Promote access and opportunity for:
- First-generation students
- BIPOC students
- Pell-eligible populations
Ensure compliance with institutional policies and regulations (FERPA, etc.)

Minimum Qualifications

Bachelor’s degree
1–3 years of experience in admissions, recruitment, sales, or outreach
Strong communication, presentation, and relationship-building skills
Ability to manage travel and work evenings/weekends as needed
Valid driver’s license

Preferred Qualifications

Experience in art and design education or creative industries
Familiarity with CRM systems, preferably Slate
Territory management or regional recruitment experience
Experience working with portfolio-based admissions processes
Strong organizational and data analysis skills

Key Performance Indicators (First 12 Months)

Inquiry growth within assigned territory
Application completion rates
Admit-to-deposit conversion performance
Event participation and follow-up engagement
Territory expansion and school relationship development

Engagement:

Launch

8 national virtual events
4 partner pipelines or micro-portals

Working Conditions

Hybrid office and travel-based role
Frequent travel to schools, events, and recruitment programs
Occasional lifting of event materials

Ability to lift and transport event materials

Exposure to loud production environments; adherence to safety protocols required Salary & Benefits

Salary & Benefits

Competitive salary commensurate with experience, plus a comprehensive benefits package.

Application Process

Please submit:

Résumé
Cover letter outlining recruitment experience and interest in PCA&D

Equal Opportunity Employer

Pennsylvania College of Art & Design is an equal opportunity employer committed to building an inclusive community that reflects a diversity of identities, perspectives, and experiences. All qualified applicants will receive consideration without regard to protected status.

Apply Now

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