About IW Group
IW Group is the leading multicultural advertising and marketing agency with offices in Los Angeles, San Francisco, and New York. Named Ad Age’s 2025 Multicultural Agency of the Year and recognized by PRWeek for Best in Multicultural Marketing, IW Group produces culture-shaping campaigns for global and national brands.
IW Group drives impactful work by blending storytelling, cultural insight, and innovation to achieve measurable results. We represent multiple brands and deliver distinctive multicultural and cross-generational campaigns.
The Role
We're seeking a Digital & AI Content Producer to join our Creative department. This role is ideal for a hands-on multidisciplinary creative producer with strong social instincts, content production experience, and fluency in AI-enabled creative workflows.
This is a hands-on hybrid creative role for someone who can design, edit, write, capture, prompt, version, troubleshoot, and finish content with strong creative judgment. The right candidate brings range over specialization, can own work from brief to delivery, and knows how to solve problems when tools, timelines, or creative needs shift.
The Digital Content Producer will help lead socially led and AI-enabled campaign work across IW Group clients, moving ideas from concepting and pre-visualization through production, editing, workflow development, versioning, and final delivery. Experience in multicultural marketing, especially Asian American marketing, is a strong plus.
What You'll Do
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Produce social-first content including static graphics, short-form video, motion assets, mockups, storyboards, scripts, captions, and campaign extensions.
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Use AI tools for prompt development, visual exploration, pre-visualization, image/video generation, voice/audio exploration, editing, versioning, and post-production enhancement.
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Build, test, document, and refine AI-enabled creative workflows that improve how content is concepted, produced, edited, versioned, and delivered.
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Troubleshoot creative, technical, and production challenges across tools, files, formats, platforms, and workflows.
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Translate campaign ideas into platform-native content for TikTok, Instagram, YouTube, LinkedIn, and emerging social channels.
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Produce content and presentation materials for digital campaigns, experiential activations, influencer programs, new business efforts, and internal creative initiatives.
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Capture, edit, organize, and adapt content for shoots, events, activations, behind-the-scenes moments, and social campaign needs.
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Write and refine short-form copy, including captions, headlines, on-screen text, content prompts, and campaign support language.
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Collaborate with creative, strategy, social, production, PR, and account teams to ensure work aligns with client goals, cultural insights, brand guidelines, timelines, and platform best practices.
What You'll Bring
Education and Experience
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3-5 years of professional experience in digital content creation, social media production, editing, creative production, graphic design, or a related role.
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Experience creating social-first content for brands, agencies, campaigns, creators, or professional freelance work.
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Hands-on experience using AI creative tools as part of professional workflows, such as ChatGPT Images, Nano Banana/Gemini image generation, Runway, Seedance, Kling, ElevenLabs, ComfyUI, Adobe Firefly, Midjourney, or similar platforms.
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Proficiency with design, editing, and content creation tools such as Adobe Creative Suite, Canva, CapCut, Figma, Premiere Pro, After Effects, or similar platforms.
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A portfolio, reel, social channel, or work samples showing professional range across at least three lanes, such as design, short-form video, editing, copywriting, content capture, AI-generated visuals, motion, activations, or campaign content.
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Experience managing content production timelines, organizing assets, coordinating revisions, and delivering polished work across multiple formats.
Skills and Abilities
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Strong visual taste and an understanding of what feels native to social platforms.
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Ability to produce across multiple formats, including graphics, video, copy, mockups, presentations, content capture, and digital production.
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Strong working knowledge of AI-enabled creative workflows, including prompting, concept exploration, visual development, versioning, and post-production support.
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Strong critical thinking skills, with the ability to troubleshoot, problem-solve, and find practical solutions when tools, timelines, assets, or workflows shift.
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Resourceful, self-directed, and able to test new tools, improve workflows, and keep projects moving with limited hand-holding.
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Strong understanding of social trends, creator culture, platform behaviors, and culturally relevant storytelling.
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Strong organizational skills and the ability to manage multiple assignments, timelines, files, revisions, stakeholders, and deliverables.
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Sound judgment when using AI-generated or AI-assisted content, including attention to accuracy, representation, brand safety, usage rights, cultural context, and client readiness.
Preferred Qualifications
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Experience working in an advertising, marketing, PR, social, entertainment, or creative agency environment.
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Experience supporting multicultural, cross-generational, or culturally specific campaigns.
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Experience or demonstrated interest in Asian American marketing, communities, culture, media, or consumer insights.
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Motion graphics, animation, sound editing, content capture, shoot, event, or activation production experience.
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Bilingual or multilingual skills strongly preferred.
Benefits & Perks
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Hybrid work model (three in-office days per week)
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20 PTO days annually
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20 paid holidays (including Thanksgiving & Christmas week)
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Birthday off
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Year-round Flex Fridays (half-day Fridays)
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Competitive health, dental, and vision coverage
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Employer-sponsored Life Insurance, Accidental Death & Dismemberment (AD&D), and Long-Term Disability (LTD) coverage
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401(k) with company match
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Cell phone reimbursement
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Parking and commuter benefits
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Employee referral program
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Collaborative, growth-oriented team environment
Company Culture
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Connectors: IW Group is a company founded with community at our core. We believe in building meaningful communities and encourage teams to connect with causes and missions that fuel their passions.
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Foodies: You will often find our teams sharing a meal. We love to explore new cultures and experiences through food and lived experiences.
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Explorers: Curiosity fuels our work. Whether it's testing new technologies, visiting art galleries, or discovering local coffee shops, we encourage teams to follow their creative interests.
The Hybrid Work Model
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Work Model: IW Group supports a hybrid work schedule. Teams are required to work in-office at least three days per week, Tuesday through Thursday.
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Work Environment: This role is based primarily in IW Group's Los Angeles office and may also involve working at client sites, shoots, activations, or other designated locations.
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Work Hours: Project timelines may occasionally require extended hours, including evenings or weekends.
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Travel and Events: This role may involve supporting shoots, content capture, client events, activations, or productions outside the office and may include occasional local or domestic travel.
Physical Requirements
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Engage in a variety of activities, from sitting and using your hands to talking, hearing, standing, walking, and occasionally stooping or kneeling.
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Vision abilities required include close vision.
Equal Employment Opportunity
IW Group is committed to providing a safe, inclusive, and respectful work environment. IW Group provides equal employment opportunities for all employees and applicants without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state, or federal law.
NOTE: This job description is not intended to be a comprehensive list of all duties or responsibilities. Roles and responsibilities may change at any time, with or without notice. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions of the role.
The pay range for this role is:
85,000 - 100,000 USD per year(Los Angeles)
