PURPOSE:
The Associate Director of Enrollment supports the seminary college’s mission by helping attract, engage, admit, and enroll students who are discerning a call to theological education, ministry, service, and leadership.
ROLES & RESPONSIBILITIES:
· Along with the VP of Enrollment & Student Success, conduct market research and implement recruitment strategies to schools, churches, and partner organizations in targeted recruitment markets
- Along with the VP of Enrollment & Student Success, collaborate with other Seminary offices (faculty/departments, alumni, and more) to engage prospective students & partner organizations recruitment pipelines
- Plan on-campus & online informational experiences for individual prospective students
- Plan on-campus visit day experiences for groups of prospective students & campus/church stakeholders with whom we seek partners
- Conduct recruitment travel to targeted markets and events throughout the year
- Guide applicants through the application processes to enrollment
- Serve as a point of contact for academic departments in the committee review of applications
- Prepare Weekly Admission Reports to the VP of Enrollment & Student Success
- Manage Admissions personnel & student workers
- Coordinate with Financial Aid and Registrar on related enrollment process needs, as directed by the VP of Enrollment & Student Success
- Commitment to and work toward increasing racial, cultural, and ecumenical diversity in student recruitment and enrollment
- Other duties and responsibilities as assigned by the VP of Enrollment & Student Success
Enrollment Strategy and Recruitment
- Assist in developing and implementing annual recruitment and enrollment plans that support institutional enrollment goals, program priorities, and mission alignment.
- Manage assigned recruitment territories, populations, academic programs, or student pipelines, including prospective students from churches, ministries, undergraduate institutions, partner organizations, and denominational networks.
- Represent the seminary college at recruitment events, seminary fairs, church gatherings, conferences, graduate school fairs, campus visits, webinars, and other outreach opportunities.
- Build and maintain relationships with pastors, ministry leaders, alumni, faculty, denominational partners, undergraduate advisors, and other influencers who may refer prospective students.
- Use enrollment data and recruitment trends to identify opportunities, monitor progress, and recommend adjustments to recruitment strategies.
Prospective Student Engagement and Admissions Counseling
- Guide prospective students through the inquiry, discernment, application, admission, and enrollment processes with timely, accurate, and pastorally attentive communication.
- Conduct individual consultations with prospective students to discuss academic programs, vocational goals, ministry interests, admissions requirements, financial considerations, and next steps.
- Provide clear information about degree, certificate, non-degree, online, hybrid, and residential program options, as applicable.
- Collaborate with Financial Aid, Student Services, Registrar, Academic Affairs, and faculty to support a seamless transition from applicant to enrolled student
- Maintain consistent follow-up with inquiries, applicants, admitted students, and deposited students to encourage completion of key enrollment milestones.
Application and Enrollment Operations
- Support application review processes by ensuring application files are complete, accurate, and ready for evaluation by appropriate reviewers or committees.
- Monitor applicant progress, identify barriers to completion, and coordinate timely follow-up to secure missing materials.
- Maintain accurate records in the institution’s CRM, student information system, and related enrollment platforms.
- Generate, review, and interpret enrollment reports, dashboards, and funnel metrics to support decision-making and outreach priorities.
- Ensure enrollment communications, forms, workflows, and records comply with institutional policies and applicable privacy requirements.
Events, Communications, and Campus Visit Programs
- Plan, coordinate, and participate in recruitment events, open houses, preview days, information sessions, virtual events, and admitted student experiences.
- Coordinate individualized campus visits, meetings with faculty or staff, class visits, chapel participation, student panels, and follow-up communications.
- Partner with Marketing and Communications to develop or refine enrollment messaging, email campaigns, print materials, website content, social media messaging, and event promotion.
- Review enrollment content regularly to ensure accuracy, accessibility, consistency, and alignment with current academic offerings and institutional mission.
- Support storytelling efforts that communicate the value of theological education and the seminary college’s distinct community, formation, and learning experience.
Collaboration and Institutional Support
- Serve as a collaborative member of the enrollment team, contributing to team planning, recruitment strategy, process improvement, and goal achievement.
- Participate in admissions committee meetings, enrollment strategy discussions, and cross-functional projects related to recruitment, retention, student success, and institutional growth.
- Provide training, guidance, or coordination for student ambassadors, student workers, volunteers, or other enrollment support roles, as assigned.
- Demonstrate commitment to the seminary college’s theological identity, mission, values, and standards of hospitality and service.
- Perform other duties as assigned in support of enrollment management and institutional priorities.
REQUIREMENTS:
- Bachelor’s degree required; master’s degree in higher education, student affairs, ministry, theology, communications, business, or a related field preferred.
- A minimum of two years of admissions and/or recruitment-related experience
- A commitment to theological education and vocational formation for preparation for ministry and community impact
- Energy and imagination, excellent relational skills, and a desire to support prospective students
Knowledge, Skills, and Abilities
Knowledge
- Knowledge of higher education recruitment, admissions, enrollment management, and student engagement practices.
- Understanding of theological education, seminary formation, ministry preparation, church leadership, or faith-based higher education environments.
- Knowledge of graduate admissions processes, application requirements, enrollment funnels, and student lifecycle milestones.
- Familiarity with CRM systems, student information systems, reporting tools, and digital communication platforms.
- Awareness of best practices in inclusive recruitment, student support, customer service, and relationship-based enrollment counseling.
Skills
- Strong interpersonal, listening, advising, and relationship-building skills.
- Excellent written and verbal communication skills, including the ability to communicate with prospective students, faculty, church leaders, alumni, and institutional partners.
- An exceptional level of organizational skills and detail management
- Skill in using data to prioritize outreach, assess recruitment effectiveness, and support enrollment decisions.
- Proficiency with Microsoft Office, CRM platforms, virtual meeting tools, and digital communication systems.
- Ability to present effectively in one-on-one, small group, virtual, and public settings.
- Strong organizational and planning skills, with experience overseeing complex processes and multi-phase projects.
- Familiarity with current enrollment management trends & marketing technology
Abilities
- Ability to articulate the mission, values, academic programs, and student experience of a seminary college compellingly and authentically.
- Ability to think strategically about recruitment partnerships and how our Seminary programs can bring value to communities in the marketplace
- Ability to accompany prospective students with professionalism, warmth, discretion, and respect for vocational discernment.
- Ability to manage multiple priorities, deadlines, events, and student communications in a fast-paced environment.
- Ability to work collaboratively across departments and contribute to a positive, service-oriented team culture.
- Ability to exercise sound judgment, maintain confidentiality, and handle sensitive student information appropriately.
- Ability to travel periodically and work occasional evenings or weekends for recruitment events, campus visits, conferences, or church-related activities.
Working Conditions
- Regular office or remote work environment with frequent computer, phone, video conferencing, and CRM use.
- Periodic travel may be required for recruitment, church engagement, conferences, fairs, and partner visits.
- Occasional evening and weekend work may be required for recruitment events, campus visits, and enrollment deadlines.
- Must be able to communicate clearly, represent the institution professionally, and maintain confidentiality of student and institutional information.
Submit application materials via email to Alex Thomas (Vice President of Enrollment & Student Success - [email protected]) by close of business Monday, August 17, 2026.
Work Location: In person
