About Skillability Soccer Training
Skillability Soccer Training is a growing youth soccer development company focused on helping players become more confident, skilled, and successful on and off the field.
We provide private training, small-group training, camps, clinics, development programs, and other soccer experiences for youth players throughout the Louisville area.
As Skillability continues to grow, we're looking for a creative, organized, and dependable Content Marketing & Social Media Coordinator to help us turn great content into consistent, engaging marketing.
About the Role
We are not looking for someone to simply post occasionally on Instagram.
We're looking for someone who can help us consistently execute our digital marketing strategy across social media and other online channels.
You'll work directly with our leadership team and alongside our professional photographer/videographer, who already captures much of our high-quality photo and video content.
Your primary responsibility will be taking that content — along with additional photos and videos you occasionally capture on our company phone — and turning it into an organized, active, and engaging digital presence.
You'll help us tell the Skillability story, engage our community, promote our programs, and ultimately help more families discover what we offer.
What You'll Be Responsible For Social Media Management
Help manage Skillability's Instagram and Facebook accounts on a consistent basis.
Responsibilities will include:
- Creating and maintaining a weekly social media content calendar
- Scheduling and publishing posts
- Posting Instagram and Facebook Stories regularly
- Writing engaging captions
- Creating carousel posts
- Creating simple graphics and promotional content using Canva
- Repurposing existing photos and videos into additional content
- Editing short-form videos and Reels when needed
- Sharing testimonials, player success stories, training clips, announcements, educational content, and behind-the-scenes moments
- Keeping social media profiles, highlights, links, and information current
Our goal is to maintain a consistent, professional, energetic social media presence that reflects the quality of the Skillability brand.
Content Coordination
You'll work closely with our professional photographer/videographer to make sure the content they produce gets used effectively.
This may include:
- Organizing photos and videos into an easy-to-use content library
- Identifying content that can be turned into Reels, Stories, carousels, or promotional posts
- Repurposing long-form or professional content into multiple social media pieces
- Helping determine what additional content needs to be captured
- Maintaining a backlog of usable content so we're never scrambling for something to post
You will not be expected to serve as our primary professional photographer or videographer.
Supplemental Content Capture
There will be times when our photographer/videographer isn't present and something worth sharing is happening.
You'll use our company phone to capture authentic, behind-the-scenes content such as:
- Training sessions
- Player celebrations
- Coaching moments
- Camps and clinics
- Facility activity
- Player challenges
- Staff interactions
- Quick testimonials
- Announcements
- Social media trends
You don't need to be a professional videographer, but you should have a good eye for what makes engaging social media content.
Community Management
Social media is a conversation, not just a place to post.
You'll help us stay connected with our audience by:
- Responding to comments
- Monitoring direct messages
- Engaging appropriately with players, parents, clubs, partners, and other soccer accounts
- Sharing tagged posts and Stories
- Identifying testimonials, success stories, and user-generated content
- Helping build relationships within our online soccer community
Customer service questions, sensitive issues, or sales conversations can be escalated to our leadership team.
Marketing Execution
While social media will be the primary focus of this role, you'll also help execute other parts of Skillability's digital marketing.
Depending on the week, this may include:
- Scheduling email newsletters
- Uploading blog posts
- Updating basic website content
- Creating promotional graphics
- Helping promote camps, clinics, memberships, and special events
- Updating Google Business Profile with photos, posts, and announcements
- Helping prepare marketing materials for launches and promotions
- Organizing marketing assets and digital files
You won't be expected to create our overall marketing strategy alone.
We'll provide direction on what we're promoting, our priorities, and the message we want to communicate.
Your job is to help turn that strategy into consistent execution.
Analytics & Improvement
We don't want to post just for the sake of posting.
You'll help monitor what's working by tracking basic metrics such as:
- Reach
- Engagement
- Followers
- Reel views
- Shares
- Saves
- Website clicks
- Top-performing content
You'll help us identify patterns and make recommendations for what we should create more of.
Who We're Looking For
The ideal candidate is creative, organized, proactive, and comfortable working independently.
You don't necessarily need years of professional marketing experience.
We're more interested in finding someone who understands social media, has strong attention to detail, communicates well, and is excited about helping build a growing sports brand.
You may be a great fit if you:
- Understand Instagram and Facebook
- Have experience creating social media content
- Understand what makes a good Instagram Reel
- Are comfortable using Canva
- Have experience with CapCut or similar video-editing software
- Can write clear, engaging captions
- Are comfortable using an iPhone to capture photos and videos
- Are highly organized
- Can follow a content calendar
- Meet deadlines consistently
- Have strong attention to detail
- Are willing to learn
- Enjoy working in a fast-paced sports environment
- Can take an idea and turn it into finished content without needing constant supervision
Bonus Skills
These aren't required, but they're a plus:
- Soccer knowledge
- Sports marketing experience
- Experience managing a business social media account
- TikTok experience
- YouTube Shorts experience
- Meta Business Suite experience
- Email marketing experience
- WordPress experience
- Google Business Profile experience
- Graphic design experience
- Photography or videography experience
- Experience working with youth sports organizations
A passion for sports, storytelling, marketing, or content creation is highly valued. Soccer knowledge is helpful, but it is not required.
Schedule
This is a part-time position averaging approximately 15–20 hours per week.
Some work can be completed remotely, including:
- Content planning
- Caption writing
- Editing
- Scheduling posts
- Creating graphics
- Organizing content
However, this is not a fully remote position.
You'll need to be at our facility during selected training sessions, events, camps, or other activities to capture behind-the-scenes content and stay connected to what's happening within the business.
Most on-site activity occurs during weekday afternoons/evenings and occasionally on weekends.
We're looking for someone who can maintain a relatively consistent weekly schedule while still having some flexibility.
Why Join Skillability?
This isn't just an opportunity to manage another company's Instagram account.
You'll have the chance to help build a growing sports brand.
You'll gain hands-on experience in:
- Social media marketing
- Content marketing
- Sports marketing
- Digital marketing
- Brand building
- Community management
- Email marketing
- Content strategy
- Marketing analytics
You'll also work directly with our leadership team and professional content creators, giving you opportunities to learn how marketing connects directly to sales and business growth.
For the right person, this position has the potential to grow in responsibility as Skillability continues to expand.
What Success Looks Like
A successful person in this role will help Skillability become more consistent, organized, and effective with its digital marketing.
Within your first few months, we'd like to see:
- Consistent weekly posting
- Active Instagram and Facebook Stories
- A well-organized content library
- A clear weekly/monthly content calendar
- Faster turnaround between content being captured and content being published
- More consistent promotion of Skillability programs
- Increased engagement with our online community
- Improved tracking of what content performs best
- Less day-to-day social media work falling on company leadership
Most importantly, we want someone who takes ownership of the role.
Compensation
$20–$28 per hour, depending on experience, skill level, and ability to manage the responsibilities of the position.
We are open to candidates ranging from emerging marketers/content creators looking to build their experience to experienced freelancers or marketing professionals looking for consistent part-time work.
How to Apply
Instead of only telling us about your experience, we'd love to see your work.
Please send:
- Your resume
- A short introduction telling us why you're interested in the position
- Links to any social media accounts you've managed
- Examples of Reels, graphics, videos, posts, or other content you've created
- A portfolio, if you have one
Personal social media accounts are completely acceptable if they demonstrate your creativity or content skills
Pay: $20.00 - $28.00 per hour
Benefits:
Work Location: Hybrid remote in Louisville, KY 40223
