POSITION TITLE: Director of Enrollment Marketing
COMPENSATION RANGE: 95,000.00 - 110,000.00 USD per year
EMPLOYMENT CLASSIFICATION: Professional Administrative
DEPARTMENT: Enrollment Services Administration
TARGET HIRE DATE: 10/1/2026
BENEFITS: UNC’s Career Hub
Candidates must have valid U.S. work authorization at the time of application; UNC cannot provide H-1B sponsorship at this time.
To ensure full consideration, applications must be received by 11:59pm (MT) on 09/09/2026.
Position Summary:
The Director of Enrollment Marketing is a newly created leadership role within Enrollment Management responsible for designing, implementing, and stewarding a comprehensive enrollment marketing strategy that drives undergraduate enrollment growth and supports continuing student communications. The Director will lead a cross-functional team of five full-time direct reports and work closely with Central Marketing & Communications, Admissions, Financial Aid, Academic Colleges, and campus partners to ensure consistent brand voice, data-informed recruitment outreach, and measurable marketing outcomes. This position requires a highly collaborative, strategic marketing leader with direct experience in enrollment marketing and demonstrated success using digital marketing, CRM-driven communications, and analytics to increase yield and retention. This position contributes to content development, producing effective and engaging content and messaging that enhances UNC’s brand focused on enrollment marketing. This position will apply best practices in content strategy and digital communications for internal and external audiences. A passion for data and analytics is necessary. This position is responsible for analyzing data and trends to optimize user experience, inform content strategy and create strategies to improve website performance.
Job Duties:
1. Enrollment Marketing Strategy & Campaign Leadership 30%
Develops, implements, and continuously refines a comprehensive, multi-channel enrollment marketing strategy in support of undergraduate recruitment, yield, and student continuation goals. Aligns marketing initiatives with institutional enrollment priorities and admissions cycles, ensuring a cohesive approach across the student lifecycle. Provides strategic oversight of campaign planning, sequencing, and execution to support prospect generation, application growth, yield, and retention outcomes.
2. Collaboration, Content, and Resource Stewardship 25%
Partners with Central Marketing & Communications to align institutional brand, voice, and creative standards while adapting messaging for recruitment audiences. Collaborates with Admissions, Financial Aid, academic colleges, and community partners to develop targeted initiatives for key populations (e.g., transfer students, adult learners, concurrent enrollment, and affinity groups). Oversees content development and storytelling that highlights academic programs, student outcomes, affordability, HSI commitments, and campus life. Manages marketing budgets, vendor relationships, and procurement to ensure effective and responsible use of resources.
3. Team Leadership & Organizational Management 20%
Provides leadership, coaching, and performance management for a team of at least five full-time professionals across functional areas including digital marketing, content strategy, CRM communications, social media, and analytics. Establishes clear goals, roles, and expectations while fostering collaboration, professional development, and accountability. Build sustainable team structures and workflows that support high-quality execution, innovation, and cross-functional alignment.
4. Digital Marketing, CRM, and Communications Infrastructure 15%
Oversee CRM-driven communications and marketing automation platforms (e.g., Slate, Salesforce, or equivalent) to deliver timely, personalized, and compliant messaging throughout the recruitment and enrollment funnel. Designs and manages digital acquisition strategies including paid search, display, social advertising, email nurturing, and organic content. Establishes communication policies, cadence, and quality assurance standards to ensure brand consistency, accessibility, FERPA compliance, and an optimal student experience.
5. Data, Analytics, and Continuous Improvement 10%
Uses data and analytics to set performance targets, monitor outcomes, and evaluate the effectiveness of enrollment marketing efforts. Measures ROI, conversion rates, yield, and retention impacts, translating insights into actionable recommendations. Provides regular reporting to Enrollment Management leadership on campaign performance, budget utilization, and strategic opportunities. Cultivates a culture of evidence-based decision-making, experimentation, and continuous improvement.
Minimum Qualifications:
Education
Bachelor’s degree in Marketing, Communications, Higher Education Administration, Business, or related field required; Experience in higher education or large nonprofit organization is strongly preferred.
Experience
This position requires a minimum of 7 years of progressively responsible experience in marketing or enrollment-related communications, including at least 3 years in a leadership or supervisory capacity. Candidates must bring direct experience in higher education enrollment marketing or recruitment communications with demonstrated outcomes related to application growth, yield, retention, or student engagement, as well as experience managing digital marketing programs, content strategy, and CRM-driven communications.
Ability
This position requires strong strategic leadership skills and the ability to set and execute a clear vision for enrollment marketing that is grounded in data-driven decision-making. The role demands advanced digital marketing expertise, including management of paid and organic campaigns, content strategy, marketing automation, audience segmentation, and CRM-driven communications, as well as proficiency with student recruitment CRMs, student information systems, and analytics tools used to evaluate performance and inform strategy. The position also requires demonstrated ability in project and budget management, vendor oversight, effective communication and presentation to senior leadership, and coaching and developing high-performing teams. Success in this role depends on the ability to collaborate effectively across units, partner with centralized marketing teams on brand alignment, manage competing priorities in a fast-paced environment, and apply equity-minded practices and cultural competence in service of diverse student populations.
Benefits:
Benefits available include health, dental, vision, life and long-term disability insurance, as well as a selection of several defined contribution retirement plans for all full-time positions. Employees at UNC receive sick leave, and other leave options may be available based on position. Full-time employees are eligible to receive tuition waiver benefits, as well as dependents and spouses of UNC Employees who are employed at 0.5 FTE or above are eligible for undergraduate dependent tuition grants of up to 50%. These tuition grants will cover in-state tuition charges. Further requirements may exist. Other benefits may be available based on position.
About UNC
The University of Northern Colorado is a public doctoral/research institution located in Greeley, Colorado. UNC’s commitment to education began in 1889 and continues to be a transformational force for our students. Recognized as a top university for social mobility, UNC is proud to be a Hispanic Serving Institution and to serve more than 44% of our undergraduates who are the first in their family to attend college. UNC is also committed to providing our faculty and staff with the support they need to succeed as professionals, educators, and in life. Please visit UNC’s Career Hub, to learn more about UNC’s strategic plan, school programs, and employee benefits. Go Bears!
EEO Statement
The University of Northern Colorado offers an educational and working environment that provides equal opportunity to all members of the UNC community. In accordance with federal and state law, UNC prohibits unlawful discrimination, including harassment, based on race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. UNC also prohibits discrimination based on gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure UNC’s compliance with this policy.
ADA Accommodations
The University of Northern Colorado is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to 970-351-2718 or [email protected].
Background Check
Satisfactory completion of a background check, educational check, and authorization to work in the United States is required after a conditional offer of employment has been made. The successful candidate must submit original transcripts within one (1) month of hire.
This position is contingent on funding from the Colorado State Legislature, approval by the Board of Trustees, and subject to the policies and regulations of the University of Northern Colorado.
Clery Act
In compliance with the Clery Act, the most recent University of Northern Colorado Annual Campus Security and Fire Safety Report is available online. A paper copy can be requested at the UNC Police Department. This report contains crime statistics and policy statements related to safety, conduct processes and Title IX investigations.
