POSITION: Director of Marketing
DEPARTMENT: Marketing
REPORTS TO: General Manager
FLSA STATUS: Salaried, Exempt, Full-time
LEGENDS GLOBAL
Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.
Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component — feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking — of world-class live events and venues.
The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.
Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sound like a winning formula for you? Join us!
THE ROLE
The Director of Marketing oversees the planning and implementation of a complete marketing campaign for the facility and all events including group sales, sponsorships, advertising, direct mail, promotion, and publicity. This position will also develop and implement an in-house agency to act on behalf of the facility.
Essential Duties and Responsibilities
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Directs the public relations image of the facility.
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Establishes and maintains relationships with media, industry influencers and key community and strategic partners.
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Acts as facility spokesperson and liaison with the general public
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Develops and implements an advertising and publicity campaign to create regional and national awareness of the facility.
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Creates and supervises marketing plans for events when required, to include all available services: group sales, public relations, media placement, direct mail, promotional development, non -profit opportunities, etc.
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Operates the department with a conscious commitment to maximum exposure for the facility and its events, through the most effective and efficient means possible.
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Develops marketing materials and procedures to have the department function effectively as an in-house agency.
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Aggressively seeks new contacts and maintains working relationships with all media representatives, civic and industry organizations, corporate promotional contacts, and event and booking representatives.
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Remains current on national trends in the industry and local market changes to best serve the facility.
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Maintains and increases facility signage revenues.
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Explores new avenues of revenue(s) for the facility.
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Develops and maintains a facility website.
SUPERVISORY RESPONSIBILITIES
Carries out supervisory responsibilities in accordance with all Legend Global policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
- Bachelor's degree from four-year college or university in Marketing, Journalism, Public Relations, or related field preferred
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Minimum of 4 years’ experience in Marketing, Public Relations or Sales in entertainment industry or related field
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Or equivalent combination of education and experience required.
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Exposure to and familiarity with similar facility environment
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2-3 years supervisory experience
Skills and Abilities
- Excellent communication, organizational and interpersonal skills required.
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Ability to effectively supervise staff.
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Ability to prioritize multiple projects.
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High aptitude for figures and advanced writing skills
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Professional presentation, appearance, and work ethic
COMPENSATION
Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: On Site at Buddy Holly Hall, Lubbock, Texas
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
NOTE:
The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
