Top 18 Activation manager Jobs in Madison, Wi

Consumer Insights Manager
The Little Potato Company —DeForest, WI
- Weekends as needed
- Hybrid work
- 7 years
- Marketing
- Office
- Health insurance
- Dental insurance
Quick Apply
Global Brand & Campaign Strategy Manager
Nobel Biocare —Madison, WI
- $79,800 - $143,400 a year
- Marketing
- 8 years
- Bachelor's degree
- Paid holidays
- Disability insurance
14d
Consumer Marketing Strategy Lead - Health100
CVS Health —Madison, WI
- $67,900 - $199,144 a year
- Full-time
- Marketing
- 5 years
- Office
- Health insurance
- Dental insurance
9d
Senior KOL Strategy and Engagement Manager
PROCEPT BioRobotics Corporation —Madison, WI
- Full-time
- Marketing
- 8 years
- Bachelor's degree
- Opportunities for advancement
Quick Apply
General Manager - Restaurant
New Glarus Hotel —New Glarus, WI
- $110,000 - $130,000 a year
- Full-time
- Background check
- Bar
- Hotel
- Paid training
- Health insurance
Quick Apply
National Trade Marketing Manager
ASAHI BEER USA INC —Waunakee, WI
- $120,000 - $140,000 a year
- Full-time
- Hybrid work
- Background check
- Office
- Senior level
- Paid holidays
- Dental insurance
Quick Apply
Territory Manager – Merchant Services & POS Solutions
Tabletop Technologies —Madison, WI
- $4,000 - $7,000 a month
- Part-time
- Mid-level
- US work authorization
- Communication skills
- Work from home
- Flexible schedule
Quick Apply
6d
Urban Outfitters Visual Merchandising Manager
Urban Outfitters —Madison, WI
- $23.50 an hour
- Weekends as needed
- Inventory management
- Merchandising
- Mid-level
- Health insurance
- Dental insurance
Digital Performance Marketing Manager
Johnson Health Tech North America Inc —Cottage Grove, WI
- Full-time
- Marketing
- Writing skills
- Mid-level
- Health savings account
- AD&D insurance
Quick Apply
6d
Facilities Manager, Hilldale
WS Development —Madison, WI
- Microsoft Excel
- Microsoft Outlook
- Construction site
Quick Apply
Ecommerce Catalog Manager
Johnson Health Tech Retail Inc —Cottage Grove, WI
- Full-time
- Marketing
- Merchandising
- Office
- Health insurance
- Dental insurance
Quick Apply
Show & Event Manager – Storm Guard Roofing (Madison, WI)
Storm Guard Madison —Madison, WI
- $60,000 a year
- Weekends as needed
- Hospitality
- Mid-level
- Recruiting
Quick Apply
0019 - Assistant Store Manager FT
Lids —Madison, WI
- Full-time
- Ability to walk for extended periods
- Merchandising
- Mid-level
- AD&D insurance
- Disability insurance
Quick Apply
7d
0019 - Assistant Store Manager PT
Lids —Madison, WI
- $15.50 - $17.00 an hour
- Part-time
- Ability to walk for extended periods
- Merchandising
- Mid-level
- Employee discount
Quick Apply

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Global Brand & Campaign Strategy Manager
Nobel Biocare —Madison, WI
Defines campaign narrative architecture, ensuring consistency and cohesion across digital, social, email, and field execution. $79,800.00 - $143,400.00 Annual.
$79,800 - $143,400 a year
14d
Email Marketing & CRM Manager
Trek Travel —Madison, WI
We're looking for an Email Marketing & CRM Manager to own our email marketing and CRM as a connected, revenue-driving system — translating brand and growth…
Quick Apply
12d

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Consumer Insights Manager

The Little Potato Company -
DeForest, WI

Quick Apply

Job Details

Full-time

Benefits

Health insurance
Dental insurance
401(k)
Paid time off
Vision insurance

Qualifications

Statistics
Teamwork
Process improvement
Driver's License
Bachelor's degree
Stakeholder relationship building

Full Job Description

Our Purpose at The Little Potato Company is to “Feed the World, better.”

Because we believe everyone, everywhere deserves to eat good, healthy food. And it all starts with our little Creamer Potatoes – one of the most economical, energy efficient, and highly nutritious food crops available.

The Little Potato Company (LPC) is an innovative, fast-growing company in a unique niche market with a dynamic team that embraces diversity and unique differences.

Come join our rapidly expanding company and help us transform the entire potato industry – one little Creamer at a time!

Are you looking for a hands-on role that translates data into actionable insights, partners closely with Marketing and Sales teams, and advances the organization’s capabilities in insights and analytics? If so, join our team as a Consumer Insights Manager, where you will lead the design and execution of consumer research and analytics to inform brand strategy, innovation, marketing performance, and sales effectiveness.

This role is a hybrid position based in DeForest, WI, with a standard Monday to Friday work schedule, and reports to the Senior Manager, Marketing & Sales Insights.

Key Responsibilities for this position include (but not limited to):

Consumer Insights & Brand Performance

Plan and deliver all consumer and market research initiatives, including defining research questions, selecting methodologies, managing vendors, analyzing outputs, and distributing insights to stakeholders.
Analyze brand and marketing channel performance to identify drivers of ROI, volume, growth, and risk.
Lead end-to-end Brand Health Tracking (BHT), monitoring key metrics (e.g., awareness, consideration, trial, repeat, loyalty), analyzing trends and risks, and delivering actionable recommendations to enhance brand performance.
Define consumer segments and track segment‑level penetration, engagement, and performance over time.
Monitor consumer trends and behavior using industry research and platforms (e.g., Mintel and Tastewise), translating insights into actionable business recommendations informed by social listening and behavioral economics.

Product Strategy & Research

Conduct consumer research to aid product innovation and improvement, including hypothesis development and end-to-end insight delivery using methodologies such as concept, claims, and package testing, as well as advanced analytics (e.g., MaxDiff, conjoint, TURF, and key driver analysis).
Design and execute focus groups, surveys, agile research, and concept testing to evaluate product ideas and guide decision‑making.
Marketing Performance Management
Analyze marketing campaign performance across paid media, ecommerce, shopper marketing, website, social, and CRM to identify trends across channels.
Work with marketing channel owners to deploy testing ideas, including A/B tests, that are defined by/with the Senior Manager, Marketing & Sales Insights.
Support Marketing Operations in maintaining marketing performance dashboards and reporting, ensuring data accuracy, timeliness, and clarity.

Desired Qualifications:

A minimum of 7+ years of progressive experience in consumer insights, marketing analytics, research, or a related role supporting a consumer brand, applying expertise gained across both supplier- or agency-side organizations (e.g., NIQ, Ipsos, Kantar, Numerator) and client-side brand environments.
Bachelor’s degree in Marketing, Business, Analytics, Economics, or a related discipline with a strong emphasis on research and analysis.
Proven experience managing qualitative and quantitative consumer research initiatives end‑to‑end, including working directly with external research agencies.
Strong experience with consumer panel data platforms (e.g., Numerator, NielsenIQ Homescan, Circana/IRI) to analyze shopper behavior and trends.
Demonstrated expertise in designing, implementing, and managing brand health tracking, segmentation, and quantitative research programs, including concept and package testing, advanced analytics (e.g., key driver analysis, conjoint, MaxDiff), and survey programming using platforms such as Qualtrics, ConfirmIT, or Forsta.
Experience using retail syndicated and POS data platforms (e.g., NielsenIQ/Circana) to assess category, brand, and competitive performance.
Demonstrated experience defining consumer segments, evaluating segment performance, and coaching internal teams on effective segmentation application.
Experience supporting or evaluating marketing channel performance across paid media, ecommerce, shopper marketing, digital, and CRM.
Solid understanding of CPG brands, with experience in food, produce, or fresh/frozen categories considered an asset.
Demonstrated accountability for insights and recommendations, with a willingness to take ownership of outcomes.
Experience improving or standardizing insights processes, tools, or reporting to increase efficiency and consistency across teams.
Familiarity with consumer marketing dynamics in both the U.S. and Canadian markets.
Comfortable operating in a fast‑growing, entrepreneurial, and purpose‑driven organization. Willingness to travel occasionally to support customer meetings, planning, or business reviews.

Key Competencies:

Strong understanding of consumer behavior, purchase drivers, and brand performance measurement, with expertise in both qualitative and quantitative research methodologies.
Knowledge of integrated data ecosystems, including syndicated, panel, and first party data, and how to leverage them for insight generation.
Solid foundation in statistical concepts (e.g., sampling, weighting, significance testing, multivariate techniques) and marketing effectiveness measurement, including brand health tracking and MMM frameworks.
Familiarity with CPG retail environments, shopper behavior, and go-to-market dynamics.
Exceptional communication and storytelling skills, with the ability to translate complex data into clear, compelling insights and executive-ready recommendations.
Strong analytical and critical-thinking capabilities, synthesizing multiple data sources into cohesive, actionable perspectives.
Proven ability to manage multiple priorities, collaborate cross-functionally, influence stakeholders, and drive insight activation through structured research and vendor management.
Demonstrated ability to take ownership of insights, proactively identify opportunities, and influence decision-making through data-driven recommendations.
Comfortable operating in fast-paced environments, balancing analytical rigor with creative thinking.
Strong relationship-building skills, with the ability to act as a trusted partner to internal teams and external stakeholders while upholding high standards of quality, governance, and continuous improvement.

Work Conditions

Work Environment:

Primarily office‑based, with regular collaboration across Marketing, Sales, Finance, IT, and Supply Chain teams. The role requires frequent interaction with senior leaders and external partners, including agencies, data providers, and technology vendors.

Hours of Work: This is a full‑time position typically working standard business hours from Monday to Friday. Occasional evening or weekend work may be required to support critical business deliverables, planning cycles, or major initiatives.

The role involves regular engagement with cross‑functional teams and stakeholders at all levels of the organization, as well as external partners, including those across multiple time zones.

Travel Requirements:

This position may be based in either Canada or the US, with occasional travel required to company facilities, customer meetings, conferences, or industry events within Canada and the United States. Estimated travel is 5–10%. A valid driver’s license and passport are required.

LPC offers a competitive salary, comprehensive benefits, and retirement programs.

We encourage a healthy work life balance with paid Family Time Off & vacation days. We thank all applicants but only those selected for an interview will be contacted.

Benefits:

401(k)
Dental insurance
Health insurance
Vision insurance

Education:

Bachelor's (Required)

Work Location: In person

Quick Apply

Refine Your Search

activation manager jobs in madison, wi

Consumer Insights Manager

Global Brand & Campaign Strategy Manager

Consumer Marketing Strategy Lead - Health100

Senior KOL Strategy and Engagement Manager

General Manager - Restaurant

National Trade Marketing Manager

Territory Manager – Merchant Services & POS Solutions

Urban Outfitters Visual Merchandising Manager

Digital Performance Marketing Manager

Facilities Manager, Hilldale

Ecommerce Catalog Manager

Show & Event Manager – Storm Guard Roofing (Madison, WI)

0019 - Assistant Store Manager FT

0019 - Assistant Store Manager PT

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