Top 12 Digital analyst Jobs in Madison, Wi

Data Analyst
Shine United —Madison, WI
- Full-time
- Mid-level
- SQL
- APIs
- Disability insurance
- Health insurance
Registered Client Relationship Analyst
Morgan Stanley —Middleton, WI
- Full-time
- Microsoft Excel
- Microsoft Outlook
- Writing skills
Student Information Systems Analyst
The Medical College of Wisconsin, Inc. —Madison, WI
- Weekends as needed
- Hybrid work
- Oracle
- Mid-level
- 3 years
- Paid parental leave
- Paid holidays
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Senior Digital Marketing Data Analyst (Hybrid)
American Family Insurance —Madison, WI
- $80,000 - $131,000 a year
- Full-time
- Hybrid work
- Office
- Analysis skills
- Product management
- Paid holidays
- Loan repayment program
Business Analyst, Finance Systems
Arrowhead Pharmaceuticals —Madison, WI
- $60,000 - $68,000 a year
- Office
- Finance
- Analysis skills
Quick Apply
IT Analyst I- Enterprise Platforms
Sub-Zero Group, Inc. —Madison, WI
- Background check
- Mid-level
- Continuous improvement
- Profit sharing
- Health insurance
Quick Apply
12d
Temporary Application Analyst
Baker Tilly Advisory Group, LP —Madison, WI
- $22.50 - $109.20 an hour
- Full-time
- Microsoft Word
- 5 years
- Mid-level
Quick Apply
4d
Senior HRIS Business Systems Analyst (Oracle HCM - Core HR)
UW Health —Middleton, WI
- $90,126 - $135,190 a year
- Full-time
- Hybrid work
- Hospital
- Master's degree
- SQL
- Paid parental leave
- Health insurance
Senior Business Systems Analyst
Prototek Digital Manufacturing —Blue Mounds, WI
- $75,000 - $90,000 a year
- Email
- Computer science
- Computer Science
- 5 years
- Paid holidays
- Disability insurance
Quick Apply

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digital analyst jobs near madison, wi

Data Analyst

Shine United
Madison, WI

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Job Details

Full-time

Benefits

Disability insurance
Health insurance
Dental insurance
401(k)

Qualifications

Website activity analysis
Data visualization software proficiency
Google Tag Manager
Attribution modeling
Media data analysis
APIs
Data-driven problem-solving
Marketing analytics
Marketing controlled experiments research
Data analytics technologies

Full Job Description

POSITION OVERVIEW : You're a Data Analyst who loves building insightful dashboards as much as you do finding the story buried within them.

You're comfortable in the numbers, but you don't live there. You live in the "what does it mean" – the insights that turn performance data into a recommendation clients can actually act on. You're as fluent in measurement frameworks as you are in a strategy conversation, and you know how to make complex analysis feel clear without making it simple.

As a Data Analyst, you'll work within our Media department as a key partner to the Director of Digital Media, Account Service, and creative teams. You'll analyze cross-channel performance data, identify trends and opportunities, guide measurement frameworks, and support the tracking and reporting solutions that give clients a smarter picture of what's working – and why.

If you're an analytical mind with strategic instincts who wants to put them to work somewhere that values both, let's talk.

KEY RESPONSIBILITIES :

Data Analysis, Reporting & Insights

Collaborate with media team members to design and maintain automated dashboards (e.g., TapClicks, NinjaCat, Google Data Studio) that clearly communicate performance, insights and opportunities to internal teams and clients.
Analyze performance data across paid media channels (search, social, programmatic, etc.), owned channels (email, social, etc.), and web analytics platforms.
Develop insights that drive campaign optimization, budget allocation, audience strategy, and creative testing strategy.

Measurement & Tracking Implementation

Collaborate with Shine’s in-house web development team and client teams to implement and validate tracking solutions (GA4, GTM, media platform pixels, conversion APIs, server-side analytics platforms, etc.).
Ensure proper data collection architecture across client websites and landing pages.
Troubleshoot data discrepancies and tracking issues.

Strategic Collaboration

Partner with account service to align data insights with client KPIs and business objectives.

QUALIFICATIONS:

Required:

3–5+ years of experience in digital marketing analytics, media analytics, or a similar role (agency experience preferred).
Strong proficiency in web analytics platforms (GA4 required).
Experience with tag management systems (Google Tag Manager preferred).
Experience with data visualization tools (TapClicks preferred).
Working knowledge of paid media platforms (Google Ads, Meta, LinkedIn, programmatic DSPs) and corresponding conversion APIs where applicable.
Ability to synthesize data into clear, actionable insights for non-technical audiences.
Understanding of attribution models and incrementality testing.
Experience with server-side analytics platforms.

Preferred:

Experience with SQL and/or Python for data analysis, including implementation of Meridian

COMPENSATION & BENEFITS: Competitive salary based on experience. Benefits package includes: fully paid health, dental, life and disability insurance (for individuals and families), 401k program, paid downtown parking, paid home internet access, and more.

ABOUT SHINE UNITED: Shine United is a $51 million advertising, design and digital agency located in America’s Heartland – Madison, Wisconsin. Best known for its innovative brand positioning and creative firepower, Shine has been tapped by brands like Harley-Davidson, Mizuno Running, Discover Card, Amazon, Kohler, Festival Foods, Toppers Pizza, Winston Fly Rods, Carver Yachts and UW Health. Shine was named one of the best small agencies in the country by One.A.Magazine, and one of the best places to work in the country by Outside Magazine. Shine’s work has been featured in Communication Arts, Print, Graphis, AdAge and The New York Times. Learn more at ShineUnited.com.

#ShineOn

Shine United is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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Refine Your Search

digital analyst jobs in madison, wi

Data Analyst

Registered Client Relationship Analyst

Student Information Systems Analyst

Senior Digital Marketing Data Analyst (Hybrid)

Business Analyst, Finance Systems

IT Analyst I- Enterprise Platforms

Temporary Application Analyst

Senior HRIS Business Systems Analyst (Oracle HCM - Core HR)

Senior Business Systems Analyst

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