Position Overview:
The Republican Party of Wisconsin (RPW) is seeking a strategic and creative Digital Director to join our team and drive digital communication initiatives and assist with general communications initiatives. The ideal candidate will have a proven track record of executing innovative digital media campaigns and should possess a deep understanding of social media and content creation across various platforms. WISGOP is looking for an intuitive self-starter with experience drafting and executing on earned media strategy with the Communications Director. The Digital Director would also work with press as directed by the Communications Director and Executive Director.
Key Responsibilities:
1. Digital Communications & Content Creation
· Develop and manage the RPW’s social media presence across all major platforms (Facebook, X, Instagram, TikTok, etc.), creating compelling, on-brand content that engages supporters and reaches new audiences.
· Amplify core Republican messaging through organic and paid digital channels.
· Monitor the news cycle and political landscape in real-time to identify rapid response opportunities, counter Democratic misinformation, and proactively defend Wisconsin Republicans.
2. Internal & Stakeholder Communications
· Create and manage internal communications for County Parties, activists, and the Housefile, including newsletters, messaging emails, and targeted fundraising appeals.
· Support broader communications initiatives as directed by the Executive Director.
3. Digital Advertising & Strategy
· Design, launch, and optimize targeted digital advertising campaigns across platforms.
· Analyze performance metrics and adjust strategies in real time to maximize reach, engagement, and impact.
· Work with the Communications Director to develop comprehensive communications strategies, including influencer partnerships and multi-channel digital campaigns.
4. Messaging Strategy Development
· Identify key issues and target audiences for effective messaging.
· Draft high-quality communications materials, including on-the-record statements, op-eds, memos, talking points, and other content.
Qualifications:
· Experience in political communications, digital strategy, marketing, or advocacy, with a proven track record in fast-paced political or campaign environments.
· Demonstrated success in creating and managing social media content and digital campaigns that drive measurable results.
· Strong writing and editing skills with the ability to produce clear, persuasive, and timely content under deadline pressure.
· Proficiency with design tools (Canva), email marketing platforms (Campaign Monitor or similar), and major social media platforms (Instagram, Facebook, X, TikTok).
· Experience with digital advertising platforms and analytics tools.
· Ability to work flexible hours, including evenings and weekends during peak campaign periods.
· Preferred: Familiarity with Wisconsin’s political landscape, key issues, and voter coalitions.
Key Competencies:
· Strategic Thinking: Ability to align digital efforts with broader political and organizational goals.
· Creative Problem-Solving: Generate fresh, impactful ideas that cut through the noise.
· Data-Driven Approach: Use metrics and analytics to inform decisions and optimize performance.
· Resilience & Adaptability: Thrive under pressure and pivot quickly in a changing environment.
· Leadership & Collaboration: Work effectively both independently and as part of a tight-knit team.
Pay: $55,000.00 - $65,000.00 per year
Work Location: Hybrid remote in Madison, WI 53703
