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Childcare Director of Admissions

Primrose School of Middleton -
Middleton, WI

Quick Apply

Job Details

Full-time
$50,000 - $55,000 a year

Benefits

Health insurance
Dental insurance
401(k)
Paid time off
Snacks provided
Vision insurance
401(k) matching
Food provided

Qualifications

Customer follow-ups
Establishing local partnerships in a community engagement role
Customer relationship building
Student recruitment
Client rapport building
Opportunity Management
Mid-level
Conducting guided tours
Social media platforms
Experience working with children
Sales growth strategy
Grassroots community outreach
Admissions and enrollment management
Initial Contact (sales skills)
Prospecting
Promotional community events
Sales strategy
Working with families
Sales pipeline management
Sending lead generation communications
Closing sales leads
Lead generation activity metrics tracking
Establishing community partnerships in an education administration role
Experience working with families with children
Customer interaction during outreach
Sales follow-up
Under 1 year

Full Job Description

Benefits:

Free uniforms
Health insurance
Paid time off
Training & development
Vision insurance
401(k)
401(k) matching
Competitive salary
Dental insurance
Free food & snacks

Childcare Director of Admissions

About the Role
Primrose School of Middleton is looking for a Director of Admissions to lead enrollment growth for our school. This is a relationship-first, results-driven role for someone who knows how to turn a first conversation into a family who feels like they've found home.

You'll own the full enrollment journey: generating leads, leading tours, and guiding families from first inquiry to enrolled and settled. You'll sit on our school leadership team alongside our Principal and Education Coach, helping shape how our community grows and how families experience us from their very first touchpoint.

What You'll Do

Take the lead on growing school enrollment, owning the strategy and the follow-through
Manage outreach efforts, social media presence, and community engagement events that put Primrose in front of the right families
Lead tours that help parents feel what it's like to be part of our community, not just hear about it
Build and maintain authentic relationships with prospective and current families throughout the enrollment process
Respond to inquiries promptly and manage a pipeline of leads with consistent, timely follow-through
Collaborate with the Principal and Education Coach as part of the school leadership team
Represent Primrose at community events and build local partnerships that support enrollment goals
Track enrollment metrics and adjust outreach strategy based on what's working

What You Bring

Organization: you keep leads, tours, and follow-ups from falling through the cracks
Timely follow-through: families remember how quickly and warmly you responded
A sales mindset rooted in authentic connection: you're comfortable guiding a family toward a decision, and you do it by genuinely listening and building trust, not by pushing
Comfort with social media and community outreach
Confidence leading tours and speaking to groups
Childcare or early education experience is a plus, but not required — what matters most is your ability to connect with families and close the loop

Compensation & Benefits

Full-time, salaried position: $50,000–$55,000, plus eligible for a 10% performance-based bonus
Health, vision, and dental insurance
401(k) with employer match
Paid time off

Why Primrose School of Middleton

You'll join a school with deep roots and a genuine belief that the first five years shape everything that comes after. This is a chance to help more families find that for their kids, and to do it as a real member of our leadership team, not just an admissions function.

Quick Apply

Refine Your Search

child care director jobs in madison wi

Childcare Director of Admissions

Executive Director of Child Care

Middle School Afterschool Assistant Director

Middle School Afterschool Seasonal Site Director - Badger Rock Middle

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