Overview
The Salvation Army Mission:
The Salvation Army, an international movement, is an evangelical part of the universal Christian church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.
Job Objective:
Develops and executes integrated marketing, communications, public relations, and event strategies that increase awareness of The Salvation Army's mission, programs, fundraising efforts, and community impact. This position serves as the organization's primary marketing and communications professional, responsible for both the strategic planning and hands-on execution of communications, digital marketing, content development, media relations, brand management, and special events. The position also supports organizational advancement efforts through donor-focused communications, major fundraising initiatives, and strategic organizational projects.
Essential Functions:
This job description should not be interpreted as all inclusive. It is intended to identify the essential functions and requirements of the position. Other job-related responsibilities and tasks may be assigned. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential job functions.
Marketing & Communications Management
· Develop and execute marketing, communications, and public relations strategies that increase awareness of The Salvation Army's mission, programs, services, fundraising efforts, and community impact.
· Serve as the primary communications and media relations contact for the organization in Dane County. Build and maintain relationships with media outlets and community partners and coordinate media opportunities, interviews, and public announcements.
· Create, write, edit, and distribute content for social media, website, email campaigns, newsletters, press releases, fundraising appeals, annual reports, presentations, and other marketing materials.
· Manage and maintain the organization's website, social media platforms, and digital communications channels.
· Develop and execute digital marketing campaigns that increase engagement, event participation, volunteer involvement, and donor support.
· Create and coordinate photography, video, graphics, and other visual content that communicates mission impact and organizational priorities.
· Ensure consistent branding and messaging across all communication channels in alignment with Salvation Army standards.
· Support fundraising, donor stewardship, major organizational initiatives, and capital projects through strategic storytelling, communication planning, and promotional materials.
· Lead all marketing, communications, media relations, and promotional activities for the annual Red Kettle Campaign and Capital Campaign.
· Monitor and report on communications and marketing performance metrics and recommend strategies for increasing reach and engagement.
Events Management
· Plan, coordinate, execute, and evaluate organizational events that support fundraising, community engagement, donor stewardship, and public awareness goals.
· Manage event logistics including timelines, budgets, venues, vendors, registrations, event communications, and promotional activities.
· Develop and implement event marketing strategies to maximize attendance, engagement, sponsorship visibility, and community awareness.
· Create event materials including invitations, programs, presentations, signage, digital content, and post-event communications.
· Collaborate with the Volunteer & Community Outreach Manager to identify volunteer needs for events and coordinate volunteer support activities.
· Track RSVPs and maintain event attendee records.
· Follows up with donors and community partners after events with thank you notes; follow up communication to community and internally; performs related date entry.
· Assist in preparing marketing materials such as emails, social media posts, newsletters, and print pieces.
· Acquire and maintain photo, testimonial, and storytelling files for development use.
Capital Campaign and Community Engagement
· Gather community feedback, success stories, testimonials, and participant experiences that can be shared with the Director of Strategic Giving regarding campaign communications and storytelling efforts.
· Support campaign leadership by coordinating logistics for community-focused campaign activities and promotional events.
· Assist in preparing engagement and marketing campaign materials for donor meetings, presentations, and reports.
· Support the Director of Strategic Giving in tracking campaign pledges, gifts, and campaign-related documentation.
Minimum Qualifications:
The requirements listed below are representative of the minimal education, experience, skills, and/or abilities required for this position.
Education: Bachelor’s degree in one of the following or a related field: Communications, Public Relations, Marketing, Nonprofit Management, Business Administration Preferred
Experience: 3 years of progressively responsible experience in community engagement, volunteer management, public relations and event planning
- OR any equivalent combination of training and experience which provides the required knowledge, skills, and abilities.
Certifications: Valid Wisconsin Driver’s License with clearance to drive from TSA insurance.
Skills/Abilities:
● Good written and verbal communication skills.
● Demonstrates appropriate boundaries and ethics.
● Ability to be flexible with scheduling and available during non-traditional hours.
● Good organizational skills.
● Good computer skills, including use of Microsoft Office Suite, Internet, and email.
● Ability to represent The Salvation Army with credibility
● Able to manage budgets for events and daily operations
● Brand stewardship and message alignment, including with media outlets
● Content creation strategy
● Visual storytelling (basic video/photo direction)
● Email Marketing platforms, social media management
● Basic analytics and reporting
Supervisory Responsibility: N/A
Physical Requirements:
The physical requirements described here are representative of those that must be met by an employee to successfully perform the duties of this job. Reasonable accommodation may be made to enable individuals to perform the essential functions of this job. Physical requirements include: good speaking, hearing and vision ability, and excellent manual dexterity.
Travel: Local
Working Conditions: Work environment characteristics described here represent those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Much of this job is performed indoors in normal room temperature conditions. The noise level in the work environment is usually low to moderate. At times the duties will involve working with individuals having infectious and/or communicable diseases.
All employees recognize that The Salvation Army is a church and agree that as an employee of The Salvation Army they will support its religious mission.
Job Type: Full-time
Benefits:
- 403(b)
- Dental insurance
- Employee assistance program
- Health insurance
- Health savings account
- Life insurance
- Mileage reimbursement
- Paid time off
- Retirement plan
- Tuition reimbursement
- Vision insurance
Ability to Commute:
- Madison, WI 53703 (Required)
Work Location: In person
Pay: From $65,000.00 per year
People with a criminal record are encouraged to apply
Application Question(s):
- Cover Letter Preferred: To help us better understand your qualifications and career interests, we encourage candidates to include a cover letter with their application.
Education:
Work Location: In person
